Mostly on target, but my 2 cents:
1 – MacPro
5 YEARS since last update.. unacceptable. [True! But much of this has to do with a lack up upgradability. Turning many Apple products into static glue-bombs is bad for (future) business.]
2 – Displays
[Third-party displays are better. Apple could jettison this entirely and just work with other companies to market their (much better) tech.]
3 – Mac Mini
I still think this product is used and should still be made, just update it. [YES. Think about how many millenials would buy this. It's cheaper and can make use of existing hardware for consumers when they don't want to (or can't afford to) buy new monitors, keyboards, mice, etc.]
4 – iMac
Make NEW iMacs every year. Announce AND release it in Q3 for the Holiday season, and make sure you manufacture enough to meet the demand. [NO. Every three years is plenty. Give me the ability to upgrade RAM and SSD/HD and I'm good. Too expensive otherwise.]
5 – iPhone
Increase battery life. [Yes...but who said they weren't already onto this??? Better to make a removable battery.]
More innovation. [How is Apple not doing this already? They are already one of the most innovative companies out there. Why else is everyone else copying them?]
And if you are going to do a whole keynote and release a new model, make sure it has more than “look how thin it is.” [HAHAHAHAHAHAHAHAHA....TRUE!!!!]
7 – AppleTV
The i/o again is lacking for systems that run like Control4 that needs better options for i/o.
Get the deals done with the networks to help consumers rid the stranglehold on cable companies that over-charge for a million channels. [Irrelevant. Stop trying to be Google/Amazon/Netflix. Dump the AppleTV. My MBP can do everything it can, and better. So can a Mac mini.Plus many TVs sold nowadays can connect directly with Roku, etc., so why do I need an AppleTV again...?]
8 – MacBook Pro
Bring back i/o!!!!
If you want to be respected as a PRO machine, allow their PROS to USE it without 1,000 cables coming out of it. Pro users do not want to deal with dongles. [And PLEASE redesign USB Type C. It isn't the dongle hell that is so much of a problem as the fact that the hardware (plug/port) that is in dire need of a sturdier redesign. My high-end (expensive!) USB port STILL sits in the MBP port like wet oatmeal. PLEASE.]
9 – MacBook / MacBook Air
just give them a refresh more often than 3 years
I really don’t understand the difficulty to update these yearly, without the need for a re-design…[ This wouldn't be such an issue if they (1) Were cheaper, and (2) Were upgradable. But even I will admit that millennials will make do or do without. Like I did. And do.]
11- Acquisitions
Make sure what you are looking to acquire is not something Apple can achieve on its own with the talent within. (See Beats). [Uh....Apple bought Beats because it
didn't have the talent within....remember?]
And whoever is negotiating these deals needs to grow a pair and learn how to get better deals and not waste so much money on some of these companies. When I see what Apple pays for these acquisitions, I shake my head. Paying $3B for beats was a terrible decision. [Yes, true. Apple could have just gotten talent elsewhere. And while it
was a gamble, it was one that still has paid off (for now, anyway).]
12 – Diversify Manufacturing
Utilize China, Mexico, and India to meet the demand for products so the consumer can purchase the products you are advertising. [Yeah. As soon as someone figures that one out in The Age of Trump, they'll have earned themselves a medal.]
13 – Advertising
More money needs to be spent on Advertising and aggressive advertising. Apple has gotten a little weak on ads. Marketing is everything. [True. They are awfully Samsung-like in their approach today (or bordering it). But the marketing has to meet the perception that people have of a company. And right now Apple is more like the face on the 1984 screen. Perceptually.]
14 – iTunes
Fix iTunes. It’s such a pain and over-bloated. iTunes 2010 runs better than iTunes 2017… that is messed up. [YES. YES. YES. YES. YES. Absolute garbage software.]
15 – Software
Fix Mail. Fix spotlight. Bring back Aperture.
Allocate staff to interact with users of your software and aggressively update them based on the users input. It’s not that difficult.. the users will give you the answers to the quiz. Listen to them and your software will shine. [Mail's only issue is isn't anything more that what it is. But that points to a MUCH larger problem at Apple - the fact that they completely (and have for a very, very, very long time) ignored enterprise opportunites. My secret wish: Turn Mail into what MS Entourage used to be.

]
16 – iCloud
This is kind of embarrassing. Other companies offer better services for less money. [I get 1 TB for 99 cents a month. Seems like a pretty good deal to me. Who actually needs more cloud storage than that?]
17 – Retail
Allocate more employees to help people at the help desk. Every store I go in has 10-20 sales people, mostly talking to one another, meanwhile 2-3 tech people are backlogged with pissed off customers. This is mis-managed and can be better handled. [True. But good talent is hard to find.]
19 – Apple Pay
WHY is this not being advertised like crazy? [Probably because it is cumbersome and slow, and therefore not widely accepted.]
20 – HomeKit
See how users use products like Control4 and start building the ecosystem for that. I feel this, along with CarPlay, can be a game-changer if done right. [Okay...my 2 cents more: I don't want to talk to my house or my car. Someone else on MacRumors forums said it best, when they saw that you could now control your shower with your iPhone: Humanity has reached a new low.]
21 – iPad
iPad should be updated every year and announced and released Q3 for holiday quarter sales. [I don't want to buy a new iPad every year. Not many people do.]
22 – R&D
Make sure the products are tested enough so you don’t have issues after the release (see maps, EarPods, MacBook Pro 2016 battery, etc.. ) [Much of this has to do with design trumping engineering at Apple. It is a shame, but illustrates why Apple has become the company it is today.]
Those are some of my ideas.
Richard Hofherr