Apple Drops Over Twenty Spots in Latest Company Reputation Survey

I still really enjoy my iPhone and iPad but what's not mentioned was the buggy, awful release of iOS 11 and all of the issues it caused. Also the scandal surrounding throttling older iPhones I'm sure damaged Apple's reputation.

Lastly, I've mentioned this on at least 4 threads but I have not yet fully worked though my frustration--Siri is an embarrassment at this point.

Don't forget the continually bug-ridden High Sierra macOS. My clients have so many issues since installing High Sierra we are considering wiping and going back to Sierra.
 
Isn't it of any interest that Harris was purchased by a new owner in early 2017 after being acquired again a couple of years before that? Given the huge fall in the actual tech brands and the relative rise of an online shopping mall, is there also a story in that? I'm not saying there is -- but it is most definitely an appropriate question to ask, as is "Has there been any change in how the survey is conducted?"
All the best
 
This is temporary. Once Apple finishes it's acquisition of old school magazines and wrapping up production of TV shows that will interest, well, no one other than people with crushes on Tim Cook, Apple will be all hunky dory at #1 again.
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I don’t think Tim needs to go, I just think Apple needs to work on cleaning up and updating the product line, Apple is starting to look like it did in the 90’s except the Performa, Qudra and PowerMacs are now the MacBook, MacBook Air and MacBook Pro with the iPad and iPad Pro shoved in between.

But Tim Cook is the one that is making such a mess of Apple's product line up -- and can't even see it's a mess. And in the project jumble, the flagship products are not even the insanely great things they were a decade ago. Geeze Louize, the so-call top-of-the-line professional MacBook Pro features a two-bit playskool-esque keyboard, a worthless Touch Bar except for slick ad photos, and port "versatility" that requires dongles to get anything done.

Love it, hate it, this is Tim Cook's Apple. If you hate what you see then Tim can't fix it because he created it.
 
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I'm not surprised.
I was a big Apple fan and loved their products.
But past few years they have disappointed me over and over.only a blind fanboy will fully defend them now.
iPhone X was the biggest disappointmeng for me.
I've now sold it and switched to Samsung Note 8 a truely superior product.
I also got rid of my Watch 3,simply underwhelming product line.
I only hold on to my Macbook and Airpods now.
I have to say I'm not happy with 12" Macbook either,
I owned iMac and Macbook Pros before and they were solid machines but the 12 Inch MB is far from being on par.

Apple still makes awesome products and software. Of course things aren’t perfect, but they’re a much different company now than they were before.

Steve was obsessed with thinness, released the iPhone 3G with literally like 4 new features and the 3GS with like 3 new features, had antennagate etc.

Times are different now. I know a lot of people with the iPhone X who love it, including myself.

The few mishaps Apple has had should not mean everyone should just turn their back on them and say what a horrible company they are.
 
It has less to do with the lack of a new "whiz-bang" gadget as it has to do with neglecting the Mac and making high profile blunders like throttle-gate.
 
Tesla? Really? The Model 3 was like vaporware for a long time for many pre-payers.

Noticed one on the road for the first time yesterday. I like the look of the S better. The 3 has a slight cab forward look to it and the windows and cabin appear to stand taller than the S. May give better visibility, but the lines do not flow as well as the S. Still the Three is a beautiful car. From a distance hard to tell apart.
 
This is a super weird list, because I can't imagine a situation where I'd be asked to compare Wegmans and Apple in a head to head. Wegmans is the greatest grocery store ever, but aside from being a place where I fork over money for goods, there's not much overlap with Apple.
 
Thanks Richard. I’m sure we all appreciate your opinion but I’m sure there is a reason you’re not the CEO of a 900 billion dollar company. One can always dream though.

What amazes me is that so many people are upvoting that post. It's like people are just upvoting whatever is the most anti-Apple sentiment they see first in the thread, no matter how incoherent.
 
I agree, i was really an enthusiastic Apple fan, but now with the downgrade of performance with old iPhone, that was really the end. I can't stop thinking about the meeting they had where the guy present the fact that they can "reduce performance" and so the sales will continue to increase, and we will be able to input that on battery if somebody finds out because one of the effect is that the iPhone won't shutdown "sometime"... this is disgusting really...

Only blind fanboy can defend them..

and also with the iPhone X they don't provide wireless charging is so cheap for a phone that expensive, it's a joke.

The problem is that if i were a shareholders, i would be the happiest on earth, Tim Cook is doing a great job at making the most money out of everything on a short term period, they exceed expectations. and the people who decide are the shareholders now.. so don't expect a change

Having to pay extra for a fast charger is an absolute joke. Every android provider, even for the lower end models, provide fast chargers in the box
 
Tim Cook Needs to GO!
I have been saying this for years!

My solutions (which Apple did not let me post on their suggestion forum)

Dear Apple,

1 – MacPro
Update the MacPro every year with any updates that exist – more ram, faster graphics, MORE I/O ( not less ), more storage, expandability and upgradability. THIS is what a PRO user wants and needs. No reason not to update this yearly. In the Q1 timeframe, a time when companies allocate funds towards equipment and the consumer market slows down. It’s not a fluke why the consumer electronics show, NAMM, auto show, etc.. all pimp new products in Jan/Feb.. now sell to them. 5 YEARS since last update.. unacceptable.

2 – Displays
No reason to blow this market off. You proudly advertise how great your retina display is, yet you ignore making a desktop one? Confusing. Make displays to compliment your MacPro and MacMini. Not to mention having a Apple logo in front of millions of users doesn’t help sustain the brand in people’s minds. 5 YEARS since last update.. unacceptable.

3 – Mac Mini
I still think this product is used and should still be made, just update it.

4 – iMac
WHY is this not a priority to Apple? Make NEW iMacs every year. Announce AND release it in Q3 for the Holiday season; and make sure you manufacturer enough to meet the demand.

5 – iPhone
Increase battery life. More innovation. Don’t neglect the 4″ size, just because Samsung made you think the world wants huge phones… not everyone does. Loose the “s”, it makes no sense on the marketing side to the consumer. And if you are going to do a whole keynote and release a new model, make sure it has more than “look how thin it is”

6 – iWatch
Utilize the board of directors you built on this device to help recognize heart attack and stroke symptoms before they happen. Having the watch excel in the medical and health field will reap dividends for years to come… making it a must-have product.

7 – AppleTV
The i/o again is lacking for systems that run like Control4 that needs better options for i/o.
Get the deals done with the networks to help consumers rid the stranglehold on cable companies that over-charge for a million channels.

8 – MacBook Pro
Bring back i/o!!!!
If you want to be respected as a PRO machine, allow there PROS to USE it without 1,000 cables coming out of it. Pro users do not want to deal with dongles.

9 – MacBook / MacBook Air
just give them a refresh more often than 3 years
I really don’t understand the difficulty to update these yearly, without the need for a re-design…

10 – Stock
Keep buying back diluted shares so it’s harder to be manipulated. AAPL is one of the most manipulated stocks on the market.

11- Aquisitions
Make sure what you are looking to acquire is not something Apple can achieve on it’s own with the talent within. (See Beats). And whoever is negotiating these deals needs to grow a pair and learn how to get better deals and not waste so much money on some of these companies. When I see what Apple pays for these acquisitions, I shake my head. Paying $3B for beats was a terrible decision.
Tim didn’t get the memo that Apple CREATES ecosystems and doesn’t just buy them.
If you’re gonna acquire a company, acquire Adobe; for the assets.

12 – Diversify Manufacturing
Apple needs to diversify manufacturing to more than one resource to meet the demand. Be the leader in bringing back manufacturing on a large scale back to America. Utilize China, Mexico and India to meet demand for products so the consumer can purchase the products you are advertising.

13 – Advertising
More money needs to be spent on Advertising and aggressive advertising. Apple has gotten a little weak on ads. Marketing is everything.

14 – iTunes
Fix iTunes. It’s such a pain and over-bloated. iTunes 2010 runs better than iTunes 2017… that is messed up.

15 – Software
Fix Mail. Fix spotlight. Bring back Aperture.
Allocate staff to interact with users of your software and aggressively update them based on the users input. It’s not that difficult.. the users will give you the answers to the quiz. Listen to them and your software will shine.

16 – iCloud
This is kind of embarrassing. Other companies offer better services for less money. it almost makes more sense to roll $5 - $10 more into each product and offer iCloud for free with a generous space to sustain the
user base, offering tons of services with all that content. 1TB free is what I would offer.
Get the servers out of China and on U.S. soil for security reasons.

17 – Retail
Allocate more employees to help people at the help desk. Every store I go in has 10-20 sales people, mostly talking to one another, meanwhile 2-3 tech people are backlogged with pissed off customers. This is mis-managed and can be better handled.

18 – Keynotes
Tim, step aside and let someone with passion, excitement and a great stage excitement do the keynotes. Make them count. Don’t assemble the press and your fan base to come to one of these events to tell them the new iPhone is thinner. Don’t waste everyone’s time and understand when you have the stage.. perform… sell… and if you lack things to talk about, then it should be telling to your allocation of the talent around you and how you utilized them.

19 – Apple Pay
WHY is this not being advertised like crazy? No excuse for the lazy approach to this. Advertise this everywhere. Co-Brand with world brands. Do a co-brand commercial with subway showing people buying a sandwich and paying with their phone in seconds. Show how easy and secure it is. Almost every person I tell about Apple Pay has no clue about how much more secure it is than the other choices. Even the retail staff doesn’t know. Who’s job is that to tell them? Apple! Run ads showcasing that strength.

20 – HomeKit
See how users use products like Control4 and start building the ecosystem for that. I feel this, along with CarPlay, can be a game-changer if done right. You create great things like HomeKit, yet trying to educate the consumer about it is lacking. There should a fun section on the website all about these technologies you have. Consumers should not have to dig for that info. The website and marketing should be promoting them more aggressively. This is a under utilized sector for Apple.

21 – iPad
iPad should be updated every year and announced and released Q3 for holiday quarter sales.

22 – R&D
Make sure the products are tested enough so you don’t have issues after the release (see maps, EarPods, macbook pro 2016 battery, etc.. )

23 - Fix your Christmas failures
2017 - missed releasing HomePod release for Christmas
2016 - missed AirPod inventory to sell
2015 - missed inventory on iPhone to meet demand
2014 - missed iMac inventory to sell thru Christmas
This is a ongoing problem. The date for Christmas has not changed in 2017 years.
Take around 1% of your revenue $200 - $250B and hire 50,000 workers averaging $50,000 each
and diversify them into manufacturing plants: 20,000 in the U.S., 10,000 in China, 10,000 in Mexico and
10,000 in India to meet your product demand so the cycles of the products are announced, released and
exercised in ONE financial quarter so your analytic data points are more accurate sand consumers are better served.

24 - Better communication
Way too many PR nightmare from one CEO for such a small sku product line. Throttling the iOS without
letting people know was one of the worst executions this company has ever done.. again under Tim Cook.

Those are some of my ideas.
Richard Hofherr

But Tim Crook™ it the most successful CEO of all time and-and-and Apple is recording record quarterly numbers. You're speaking heresy! Everyone... He's a witch, BURN HIM!
Just kid-dink, Cook is not the only one who needs to go, they need to get an entire new lineup. There's too many fat, lazy, uncreative, overpaid to under-deliver clowns at Apple now just collecting a paycheck. And the new people they've been hiring have just been as useless, but Rhianna is a top streaming female artist, so maybe that's just the world we're living in now...
 
My 2¢ is that these lists are silly. No idea what it means to have a top spot or an 18 spot. Probably statistically and functionally meaningless to move even several spots because we also have no clue how tightly clustered the data is, i.e. how steep the curve is. It’s just a stupid, consumer-facing pseudo-ranking designed more than anything else to 1. increase profile of the company that produces it, and 2. feed panicky chatter in forums like this.
 
What amazes me is that so many people are upvoting that post. It's like people are just upvoting whatever is the most anti-Apple sentiment they see first in the thread, no matter how incoherent.

Or...it's like people are upvoting because they agree with it! Reading the MANY posts here describing people's dissatisfaction with Apple, it certainly doesn't seem incoherent.
 
Thanks Richard. I’m sure we all appreciate your opinion but I’m sure there is a reason you’re not the CEO of a 900 billion dollar company. One can always dream though.
Maybe he is not CEO but he has many points just on target. And Im sorry I use Apple products over 20 years and I was never as confused with they line up as I am now. I skipped on iphoneX (first time ever) and I did not buy new MBP. That comes from a person with disposable income and love of Apple. Killing Aperture pissed me a bit but removing Magsafe was a last drop. Im sure there is tons of people like me around.
 
Or...it's like people are upvoting because they agree with it! Reading the MANY posts here describing people's dissatisfaction with Apple, it certainly doesn't seem incoherent.

Yup, a newbie signs up with a single post and is the first to respond and everyone upvotes it. If that isn't suspicious I don't know what is....
 
Whether this is a good list or not, it does confirm the feelings of a lot of experienced Apple users. So I'm glad to see this list published and I hope it gets huge media play. Something needs to knock Cook off his phony pedestal and get the attention of the BOD.

Someone remarked about Apple shareholders, I believe Apple is as shifty with their financial reporting as they are with bug fixes and product strategy. Investors are as easily fooled as (or are) Apple's biggest fans.

Now, I own Apple stock. But I am ready to drop it without a second thought when Apple's stock stops making new highs. I think a lot of people are in the same mindset. So I think you see it drop like a rock when it starts, so look out if you are an Apple investor.

The old "we'll stick with you forever" mindset (loyalty) is gone. A company has to be loyal and honest with their customers if they want that loyalty back.
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I don’t think Tim needs to go, I just think Apple needs to work on cleaning up and updating the product line, Apple is starting to look like it did in the 90’s except the Performa, Qudra and PowerMacs are now the MacBook, MacBook Air and MacBook Pro with the iPad and iPad Pro shoved in between.

Except to clean up that mess took a change in leadership, so how can you think it is not needed now. When Apple is run by someone that does not have a cohesive product strategy, other than sell more iPhones, Apple suffers.
 
We can be thankful you don't run Apple. Let's just take one...

6 – iWatch
Utilize the board of directors you built on this device to help recognize heart attack and stroke symptoms before they happen. Having the watch excel in the medical and health field will reap dividends for years to come… making it a must-have product.​

Little hiccup in this plan called the FDA. You cannot release this product. I know, I know, it sucks, but seriously you cannot ship a device that recognises strokes or heart attacks as a consumer device and furthermore the research necessary to release this device hasn't been done. There is tons of promise in this field (my PhD research is in Medical Technology), but it is still very early days in terms of releasing this kind of product.
 
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Tim Cook Needs to GO!
I have been saying this for years!

My solutions (which Apple did not let me post on their suggestion forum)

Dear Apple,

1 – MacPro
Update the MacPro every year with any updates that exist – more ram, faster graphics, MORE I/O ( not less ), more storage, expandability and upgradability. THIS is what a PRO user wants and needs. No reason not to update this yearly. In the Q1 timeframe, a time when companies allocate funds towards equipment and the consumer market slows down. It’s not a fluke why the consumer electronics show, NAMM, auto show, etc.. all pimp new products in Jan/Feb.. now sell to them. 5 YEARS since last update.. unacceptable.

2 – Displays
No reason to blow this market off. You proudly advertise how great your retina display is, yet you ignore making a desktop one? Confusing. Make displays to compliment your MacPro and MacMini. Not to mention having a Apple logo in front of millions of users doesn’t help sustain the brand in people’s minds. 5 YEARS since last update.. unacceptable.

3 – Mac Mini
I still think this product is used and should still be made, just update it.

4 – iMac
WHY is this not a priority to Apple? Make NEW iMacs every year. Announce AND release it in Q3 for the Holiday season; and make sure you manufacturer enough to meet the demand.

5 – iPhone
Increase battery life. More innovation. Don’t neglect the 4″ size, just because Samsung made you think the world wants huge phones… not everyone does. Loose the “s”, it makes no sense on the marketing side to the consumer. And if you are going to do a whole keynote and release a new model, make sure it has more than “look how thin it is”

6 – iWatch
Utilize the board of directors you built on this device to help recognize heart attack and stroke symptoms before they happen. Having the watch excel in the medical and health field will reap dividends for years to come… making it a must-have product.

7 – AppleTV
The i/o again is lacking for systems that run like Control4 that needs better options for i/o.
Get the deals done with the networks to help consumers rid the stranglehold on cable companies that over-charge for a million channels.

8 – MacBook Pro
Bring back i/o!!!!
If you want to be respected as a PRO machine, allow there PROS to USE it without 1,000 cables coming out of it. Pro users do not want to deal with dongles.

9 – MacBook / MacBook Air
just give them a refresh more often than 3 years
I really don’t understand the difficulty to update these yearly, without the need for a re-design…

10 – Stock
Keep buying back diluted shares so it’s harder to be manipulated. AAPL is one of the most manipulated stocks on the market.

11- Aquisitions
Make sure what you are looking to acquire is not something Apple can achieve on it’s own with the talent within. (See Beats). And whoever is negotiating these deals needs to grow a pair and learn how to get better deals and not waste so much money on some of these companies. When I see what Apple pays for these acquisitions, I shake my head. Paying $3B for beats was a terrible decision.
Tim didn’t get the memo that Apple CREATES ecosystems and doesn’t just buy them.
If you’re gonna acquire a company, acquire Adobe; for the assets.

12 – Diversify Manufacturing
Apple needs to diversify manufacturing to more than one resource to meet the demand. Be the leader in bringing back manufacturing on a large scale back to America. Utilize China, Mexico and India to meet demand for products so the consumer can purchase the products you are advertising.

13 – Advertising
More money needs to be spent on Advertising and aggressive advertising. Apple has gotten a little weak on ads. Marketing is everything.

14 – iTunes
Fix iTunes. It’s such a pain and over-bloated. iTunes 2010 runs better than iTunes 2017… that is messed up.

15 – Software
Fix Mail. Fix spotlight. Bring back Aperture.
Allocate staff to interact with users of your software and aggressively update them based on the users input. It’s not that difficult.. the users will give you the answers to the quiz. Listen to them and your software will shine.

16 – iCloud
This is kind of embarrassing. Other companies offer better services for less money. it almost makes more sense to roll $5 - $10 more into each product and offer iCloud for free with a generous space to sustain the
user base, offering tons of services with all that content. 1TB free is what I would offer.
Get the servers out of China and on U.S. soil for security reasons.

17 – Retail
Allocate more employees to help people at the help desk. Every store I go in has 10-20 sales people, mostly talking to one another, meanwhile 2-3 tech people are backlogged with pissed off customers. This is mis-managed and can be better handled.

18 – Keynotes
Tim, step aside and let someone with passion, excitement and a great stage excitement do the keynotes. Make them count. Don’t assemble the press and your fan base to come to one of these events to tell them the new iPhone is thinner. Don’t waste everyone’s time and understand when you have the stage.. perform… sell… and if you lack things to talk about, then it should be telling to your allocation of the talent around you and how you utilized them.

19 – Apple Pay
WHY is this not being advertised like crazy? No excuse for the lazy approach to this. Advertise this everywhere. Co-Brand with world brands. Do a co-brand commercial with subway showing people buying a sandwich and paying with their phone in seconds. Show how easy and secure it is. Almost every person I tell about Apple Pay has no clue about how much more secure it is than the other choices. Even the retail staff doesn’t know. Who’s job is that to tell them? Apple! Run ads showcasing that strength.

20 – HomeKit
See how users use products like Control4 and start building the ecosystem for that. I feel this, along with CarPlay, can be a game-changer if done right. You create great things like HomeKit, yet trying to educate the consumer about it is lacking. There should a fun section on the website all about these technologies you have. Consumers should not have to dig for that info. The website and marketing should be promoting them more aggressively. This is a under utilized sector for Apple.

21 – iPad
iPad should be updated every year and announced and released Q3 for holiday quarter sales.

22 – R&D
Make sure the products are tested enough so you don’t have issues after the release (see maps, EarPods, macbook pro 2016 battery, etc.. )

23 - Fix your Christmas failures
2017 - missed releasing HomePod release for Christmas
2016 - missed AirPod inventory to sell
2015 - missed inventory on iPhone to meet demand
2014 - missed iMac inventory to sell thru Christmas
This is a ongoing problem. The date for Christmas has not changed in 2017 years.
Take around 1% of your revenue $200 - $250B and hire 50,000 workers averaging $50,000 each
and diversify them into manufacturing plants: 20,000 in the U.S., 10,000 in China, 10,000 in Mexico and
10,000 in India to meet your product demand so the cycles of the products are announced, released and
exercised in ONE financial quarter so your analytic data points are more accurate sand consumers are better served.

24 - Better communication
Way too many PR nightmare from one CEO for such a small sku product line. Throttling the iOS without
letting people know was one of the worst executions this company has ever done.. again under Tim Cook.

Those are some of my ideas.
Richard Hofherr

BRING BACK APERTURE PLEASE. I dislike Lightroom and all the alternatives suck.
 
#2, #6, and #8 are regional grocers. They shouldn't even be on the list. HEB is big in San Antonio and nowhere else, and I've never heard of Wegman's.
 
Mostly on target, but my 2 cents:

1 – MacPro
5 YEARS since last update.. unacceptable. [True! But much of this has to do with a lack up upgradability. Turning many Apple products into static glue-bombs is bad for (future) business.]

2 – Displays
[Third-party displays are better. Apple could jettison this entirely and just work with other companies to market their (much better) tech.]

3 – Mac Mini
I still think this product is used and should still be made, just update it. [YES. Think about how many millenials would buy this. It's cheaper and can make use of existing hardware for consumers when they don't want to (or can't afford to) buy new monitors, keyboards, mice, etc.]

4 – iMac
Make NEW iMacs every year. Announce AND release it in Q3 for the Holiday season, and make sure you manufacture enough to meet the demand. [NO. Every three years is plenty. Give me the ability to upgrade RAM and SSD/HD and I'm good. Too expensive otherwise.]

5 – iPhone
Increase battery life. [Yes...but who said they weren't already onto this??? Better to make a removable battery.]
More innovation. [How is Apple not doing this already? They are already one of the most innovative companies out there. Why else is everyone else copying them?]
And if you are going to do a whole keynote and release a new model, make sure it has more than “look how thin it is.” [HAHAHAHAHAHAHAHAHA....TRUE!!!!]

7 – AppleTV
The i/o again is lacking for systems that run like Control4 that needs better options for i/o.
Get the deals done with the networks to help consumers rid the stranglehold on cable companies that over-charge for a million channels. [Irrelevant. Stop trying to be Google/Amazon/Netflix. Dump the AppleTV. My MBP can do everything it can, and better. So can a Mac mini.Plus many TVs sold nowadays can connect directly with Roku, etc., so why do I need an AppleTV again...?]

8 – MacBook Pro
Bring back i/o!!!!
If you want to be respected as a PRO machine, allow their PROS to USE it without 1,000 cables coming out of it. Pro users do not want to deal with dongles. [And PLEASE redesign USB Type C. It isn't the dongle hell that is so much of a problem as the fact that the hardware (plug/port) that is in dire need of a sturdier redesign. My high-end (expensive!) USB port STILL sits in the MBP port like wet oatmeal. PLEASE.]

9 – MacBook / MacBook Air
just give them a refresh more often than 3 years
I really don’t understand the difficulty to update these yearly, without the need for a re-design…[ This wouldn't be such an issue if they (1) Were cheaper, and (2) Were upgradable. But even I will admit that millennials will make do or do without. Like I did. And do.]

11- Acquisitions
Make sure what you are looking to acquire is not something Apple can achieve on its own with the talent within. (See Beats). [Uh....Apple bought Beats because it didn't have the talent within....remember?]
And whoever is negotiating these deals needs to grow a pair and learn how to get better deals and not waste so much money on some of these companies. When I see what Apple pays for these acquisitions, I shake my head. Paying $3B for beats was a terrible decision. [Yes, true. Apple could have just gotten talent elsewhere. And while it was a gamble, it was one that still has paid off (for now, anyway).]

12 – Diversify Manufacturing
Utilize China, Mexico, and India to meet the demand for products so the consumer can purchase the products you are advertising. [Yeah. As soon as someone figures that one out in The Age of Trump, they'll have earned themselves a medal.]

13 – Advertising
More money needs to be spent on Advertising and aggressive advertising. Apple has gotten a little weak on ads. Marketing is everything. [True. They are awfully Samsung-like in their approach today (or bordering it). But the marketing has to meet the perception that people have of a company. And right now Apple is more like the face on the 1984 screen. Perceptually.]

14 – iTunes
Fix iTunes. It’s such a pain and over-bloated. iTunes 2010 runs better than iTunes 2017… that is messed up. [YES. YES. YES. YES. YES. Absolute garbage software.]

15 – Software
Fix Mail. Fix spotlight. Bring back Aperture.
Allocate staff to interact with users of your software and aggressively update them based on the users input. It’s not that difficult.. the users will give you the answers to the quiz. Listen to them and your software will shine. [Mail's only issue is isn't anything more that what it is. But that points to a MUCH larger problem at Apple - the fact that they completely (and have for a very, very, very long time) ignored enterprise opportunites. My secret wish: Turn Mail into what MS Entourage used to be. :D]

16 – iCloud
This is kind of embarrassing. Other companies offer better services for less money. [I get 1 TB for 99 cents a month. Seems like a pretty good deal to me. Who actually needs more cloud storage than that?]

17 – Retail
Allocate more employees to help people at the help desk. Every store I go in has 10-20 sales people, mostly talking to one another, meanwhile 2-3 tech people are backlogged with pissed off customers. This is mis-managed and can be better handled. [True. But good talent is hard to find.]

19 – Apple Pay
WHY is this not being advertised like crazy? [Probably because it is cumbersome and slow, and therefore not widely accepted.]

20 – HomeKit
See how users use products like Control4 and start building the ecosystem for that. I feel this, along with CarPlay, can be a game-changer if done right. [Okay...my 2 cents more: I don't want to talk to my house or my car. Someone else on MacRumors forums said it best, when they saw that you could now control your shower with your iPhone: Humanity has reached a new low.]

21 – iPad
iPad should be updated every year and announced and released Q3 for holiday quarter sales. [I don't want to buy a new iPad every year. Not many people do.]

22 – R&D
Make sure the products are tested enough so you don’t have issues after the release (see maps, EarPods, MacBook Pro 2016 battery, etc.. ) [Much of this has to do with design trumping engineering at Apple. It is a shame, but illustrates why Apple has become the company it is today.]

Those are some of my ideas.
Richard Hofherr
[And these are some of mine. ;)]
 
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Apple still makes awesome products and software.

Do they though? It's been awhile since Apple announced a product that I felt compelled to buy on Day One, and I used to be first in the virtual line for everything -- sometimes the actual line when online wasn't available. The MBP isn't really "pro" anymore. High Sierra and iOS 11 are the buggiest of their respective OSes in quite some time. Don't even get me started on iCloud services (arguably Apple has always sucked with cloud services, but it's never improved just the same). Siri is a mess even though it was first to market as a built-in feature in a device. HomeKit is under supported compared to Alexa - true some of this is due to security, but much is because Apple does really encourage developers in this category. AppleWatch is seemingly doing well but then again look at the competition - they are trying less than Apple. HomePod was released with an incomplete feature set, and again, a weak sauce Siri. AppleTV is massively overpriced for what it does compared to the competition. iPhones are rigged so consumers have to either buy too little or too much storage.

Apple is lucky to have great legacy products and Tim Cook has milked them well. The iPhone is it's bread and butter. The new products under Cook's tutelage are still all bundled into an amorphous "accessory" category so no one can really tell how successful any of them really are. Yes, I know plenty of Cook Kool-Aid drinker here to pipe up and parrot all of Apple's B.S. explanations. Ho hum.

Apple products are still mostly better than the rest but that's only because the competition has various business models that excel making true junk. But today's Apple does look more like the rudderless Apple of the mid-1990s than the exciting times of the early 80s, 00s and early '10s. I mean what does it say when Apple's truest innovative product in the past 5 years is a pair of wireless earbuds?
 
We have fanboy 101 on display in here.

"Weird list"
"Random companies"
"doesn't mean anything"

If this same list had shown a huge jump in satisfaction with Apple, the tenor in here would be the complete opposite from the Apple defenders and serve as "proof" of how the almighty can do no wrong.
 
Registered today.

Tim cook needs to go!
I have been saying this for years!

LOL

Screen Shot 2018-03-13 at 16.50.53.png



Who cares they dropped 20 places on that list.
 
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