This is temporary. Once Apple finishes it's acquisition of old school magazines and wrapping up production of TV shows that will interest, well, no one other than people with crushes on Tim Cook, Apple will be all hunky dory at #1 again.
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But Tim Cook is the one that is making such a mess of Apple's product line up -- and can't even see it's a mess. And in the project jumble, the flagship products are not even the insanely great things they were a decade ago. Geeze Louize, the so-call top-of-the-line professional MacBook Pro features a two-bit playskool-esque keyboard, a worthless Touch Bar except for slick ad photos, and port "versatility" that requires dongles to get anything done.
Love it, hate it, this is Tim Cook's Apple. If you hate what you see then Tim can't fix it because he created it.