Actually it's not a rant. It's a list of solutions. I love Apple. Major investor with them since 2004. It's just difficult to watch the decision making (actually the lack of decision making) and not speak up about it. I don't have time to make a board meeting or conference call. I would welcome a sit down face to face if anyone worth whole wants to come to Chicago. I support Apple. I just think I am more passionate for solutions and growth than Tim Cook is, and that's unfortunate. I rarely trust anyone's word on things, I look at results.. and for the past 4-5 years, those results are lacking in many areas.
Lack of decisions? While I don't love the direction Apple is taking, you can't accuse them of being indecisive. The past 4-5 years have seen tremendous growth. In other words, RESULTS. I'm not sure what you're talking about. Look at quarterly sales numbers. Look at the stock price. How can suggest they are not growing? Absurd. Apple has released new products, Apple Watch and HomePod, developed a new programming language, Swift, brought the App Store to the Apple TV, and plenty more. iPhone X has some great tech. FaceID is pretty awesome. Sure, others have offered facial recognition in the past, but Apple is the first and only consumer electronics company to offer SECURE facial recognition. You can't accuse them of doing nothing. You might not like what they are doing, but Cook is delivering.
Much of the Cook criticism on this site and others is unfair in my opinion. The reality is, technology ebbs and flows. There are periods of great growth followed by long plateaus. We're in a plateau. No one else, Google, Samsung, Amazon, Microsoft, etc., is outdoing Apple in the tech department. Many are catching up, however. I worry about Apple's focus on Services revenue. I know it looks good on paper, but it also suggests a lack of new ideas. Apple was always a hardware company. While that is still true today, things are changing. Time will tell.