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Why people keep saying this is beyond me. Nothing is further from the truth. Matter of fact, it's quite the opposite. There's much more to AI than Siri / generative AI. A lot of the R&D that went into the car project was AI-related and now that can be used across Apple's entire product lineup.
It’s all about the troll…

We need a new CEO, a CEO not to please shareholders, but an engineer, someone who can innovate!
Who? And you want an engineer to be in charge of the most valuable company in the world? 😂😂😂

Can you give us an example of a company who is currently innovating to the level you expect?
 
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We need a new CEO, a CEO not to please shareholders, but an engineer, someone who can innovate!

Cook's an engineer.

And is doing a outstanding job managing Apple with roughly 1 billion happy repeat customers, giving them products they want to purchase, which has propelled Apple to being one of the most successful tech companies in the world.
 
Why people keep saying this is beyond me. Nothing is further from the truth. Matter of fact, it's quite the opposite. There's much more to AI than Siri / generative AI. A lot of the R&D that went into the car project was AI-related and now that can be used across Apple's entire product lineup.
You pretend to know the extent of Apple's progress on AI in the car project but you have no idea. The project as a whole obviously was a failure. And since we know that the project's focus was on self driving (AI), it sounds like their AI efforts were a failure.
 
You pretend to know the extent of Apple's progress on AI in the car project but you have no idea. The project as a whole obviously was a failure. And since we know that the project's focus was on self driving (AI), it sounds like their AI efforts were a failure.
Hang on a second. You said someone else has no idea, but clearly you are in the exact some boat. Is that hypocrisy?

AI is far more than just Operation Titan. Although you are suggesting you know ALL about it. Notwithstanding, learnings from Titan could potentially absolutely lead into other areas in the same way as they learn from all of their projects. Not that you or anyone here would actually know. People shouldn’t be claiming facts when all they have is opinions.
 
So what is Apple actually working on now? I'm genuinely wondering what is within their competency zone at this point. Can't (or won't) build professional-level hardware
What, like how Macs top out at 196 GB of ram, and they used to top out at 1.5 GB? How many people actually bought Macs with that much ram?

(software too, depending on what you think about their current offerings),
Yeah, their software offerings could be better.
giving up on AI,
I have a Pixel 8 Pro with "AI" photo and search features. I tried them out. It was fun to play around with the AI features for a short while, but they are not something I get value out of outside of the novelty factor.
giving up on the car (admittedly an ambitious project but one that had massive resources sunk into it), can't build a multi-zone wireless charger apparently,
Can anyone?
no more routers,
It's a device most people configure once and then hide it out of sight, never thinking about it again. There isn't much unique for them to do with it.
no more music players, operating systems filled with bugs and glitches, AirPod Max going years without so much as a color change,
The model of Sony headphones I have have been in production for a third of a century. Headphones really don't need to be updated all that often. Moving to USB-C would be nice, of course.

can't make up their minds on what they want the HomePod to be seemingly, hyper-bloated product lines that no one can keep in their head anymore,
"Hyper-bloated"?
I have to get a new work PC soon. Although a Mac could technically be used, I've built most of my workflow on Windows.
Anyway, I checked out the Dell and HP websites to see what their desktop offerings were, and their websites are a mess. Dell has five desktop tower lines, and when you click on one of the categories, it shows you a few dozen configurations, in seemingly random order, with older and new models mixed together and higher and lower priced models mixed together.

I could only wish that shopping for a PC was as easy as shopping for a Mac. Apple's lineup may not be the smallest it's ever been, but it's not bad.

and product design that seems to be going downhill by the year - what the hell is going on over there? The last embers of Steve's creative genius are, I think, finally out. It took over a decade but it's clear Apple is no longer the company he left behind. And he's not coming back this time to save it for a third time...
Their hardware lineup is just about the best it's ever been, with no major weaknesses. I mean, there are a few small things where they are penny-pinching, like their Macs starting with 8GB of ram, or only having 60 Hz on their base iPhone model.
But they've transitioned to everything being Apple Silicon, all Retina displays, and almost everything has moved to USB-C. Lightning will probably be all but dead by the end of next year
I think one of their weakest points is the lack of OLED on iPads, and that will be fixed very soon.
 
Who? And you want an engineer to be in charge of the most valuable company in the world? 😂😂😂
I have a brilliant idea. Let's put Craig Federighi in charge and make him the new CEO. 😊
He has the history not only with Apple, but with NeXT. He has the engineering part. He has the charisma. He knows & understands the software. And he's not as opaque as Cook, he know to relate and communicate better. There.

Seriously now, for some time now, I keep seeing him as a great potential succesor to Tim.
 
I have a brilliant idea. Let's put Craig Federighi in charge and make him the new CEO. 😊
He has the history not only with Apple, but with NeXT. He has the engineering part. He has the charisma. He knows & understands the software. And he's not as opaque as Cook, he know to relate and communicate better. There.

Seriously now, for some time now, I keep seeing him as a great potential succesor to Tim.
Yeah he was mentioned before. He would be the logical choice, but he doesn’t really do logistics, worldwide marketing. I’d like to see him be as Chief Operating Officer first to prove his ability. that way he could be in charge of new products for a while.

I note you said Charisma. Very true, but I’m not sure that’s a qualification for the job, but it would probably appease many Apple fans…. Until something difficult happens and he fails. Do you think he could parley with world and business leaders or would he struggle? I don’t know the answer, but he’d need to shadow Cook for a few years first.
 
Can't build AirPower, can't build a car, can't build MicroLED. What is going on with this company?

And to think that some reacted harshly when I pointed out time ago that Cook is not a visionary. He simply doesn't know how to inspire greatness. He is a fundraiser for social causes and a good manager. He is nothing at ALL like Jobs was and simply does not have the capacity to lead Apple to be the company it once was.
 
What, like how Macs top out at 196 GB of ram, and they used to top out at 1.5 GB? How many people actually bought Macs with that much ram?


Yeah, their software offerings could be better.

I have a Pixel 8 Pro with "AI" photo and search features. I tried them out. It was fun to play around with the AI features for a short while, but they are not something I get value out of outside of the novelty factor.

Can anyone?

It's a device most people configure once and then hide it out of sight, never thinking about it again. There isn't much unique for them to do with it.

The model of Sony headphones I have have been in production for a third of a century. Headphones really don't need to be updated all that often. Moving to USB-C would be nice, of course.


"Hyper-bloated"?
I have to get a new work PC soon. Although a Mac could technically be used, I've built most of my workflow on Windows.
Anyway, I checked out the Dell and HP websites to see what their desktop offerings were, and their websites are a mess. Dell has five desktop tower lines, and when you click on one of the categories, it shows you a few dozen configurations, in seemingly random order, with older and new models mixed together and higher and lower priced models mixed together.

I could only wish that shopping for a PC was as easy as shopping for a Mac. Apple's lineup may not be the smallest it's ever been, but it's not bad.


Their hardware lineup is just about the best it's ever been, with no major weaknesses. I mean, there are a few small things where they are penny-pinching, like their Macs starting with 8GB of ram, or only having 60 Hz on their base iPhone model.
But they've transitioned to everything being Apple Silicon, all Retina displays, and almost everything has moved to USB-C. Lightning will probably be all but dead by the end of next year
I think one of their weakest points is the lack of OLED on iPads, and that will be fixed very soon.

An outstanding post! Thank you.

As an aside, I would mention that macOS has had a pretty decent image search feature for awhile.

For example... I can do a finder search on the words "cars", "beaches", "roads", "people", etc and it will go through my many thousands of photos, unprocessed (jpeg/tiff/DNG) or Lightroom processed, and within a second bring up a list of image files with cars/beaches/roads/people/etc. in the photo. And it's very accurate.

For me, as a photographer, that's a killer feature, one that I don't recall Apple ever advertising.
 
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I note you said Charisma. Very true, but I’m not sure that’s a qualification for the job, but it would probably appease many Apple fans…. Until something difficult happens and he fails. Do you think he could parley with world and business leaders or would he struggle? I don’t know the answer, but he’d need to shadow Cook for a few years first.

So many people here want Craig Federighi to be CEO based solely on optics (he's fit, photogenic, great hair, animated, etc). He's also an engineer, like Cook.

The above are good attributes. But being CEO of a 160,000+ employee tech company that's one of the most successful in the world requires more than what people see in him based on mere optics.

I like your idea of starting him off as a COO (though Jeff Williams is already in that role).
 
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Makes sense, look at how they’re embracing Gemini from Google. Google destroys everything good and Apple is just following the same path now. Sad to see, but we will likely see a lot more projects scrapped.
 
You pretend to know the extent of Apple's progress on AI in the car project but you have no idea. The project as a whole obviously was a failure. And since we know that the project's focus was on self driving (AI), it sounds like their AI efforts were a failure.
If rumors are true, though, part of the project was a huge CPU--something like 4 x Ultra--that might one day find itself in a Mac Pro...
 
We need a new CEO, a CEO not to please shareholders, but an engineer, someone who can innovate!
Tim Cook is an Industrial Engineering graduate from Auburn. Do you get it, yet? That's already covered.

My checklist is to fully modernize ObjC for 3.0 and leave Swift as a research project. Raise C to C23 and C++ to C++23.

Update the Cocoa AppKit and the rest with all the features that people are used to in C++ and some features, if possible, from the likes of Rust.

ObjC has 35+ years of rock solid frameworks. Swift is a moving target that is constantly producing bugs. Engineering has been rolling it in and out and let's just leave it as a research project. Add support for Swift's notation to allow existing programmers starting on Swift to learn ObjC 3.0. Extend the MVC frameworks to include features missing compared to Swift that will enhance not just be added to check off a bucket list.

Fix the outstanding out-of-focus modalities currently rampant in multi-display applications and multi-view applications like Logic Pro, Final Cut Pro, etc., fully public for OEMs to leverage.

Embrace CXL 3.0 and allow much large memory BTO options for all models, with the MacBook AIR maxing out at 32GB, Mac mini to 128GB, the Studio to 256GB and the Pro Workstation to 512GB.

Open up PCI-e for 6.0 on the Mac mini, Mac Pro Workstation and Studio to leverage third party ASICs from AMD, Intel and Nvidia, all custom built to Apple's specs, but available nonetheless. Don't just target the Mac Pro Workstation, but all three tiers.

Make these discrete GPUs fully designed to access the unified memory backplane and work in conjunction with the Silicon growing integrated GPU and NPU.

Extend Messenger to have an op-tin third party credit card services, including a means to shut them off by the end user. Always keep Apple Pay and Apple Cash as integrated by default but give the other OEMs the chance to ‘convince' consumers why they should choose them. This should breed more competition on interest rates, etc.

Fully publish and produce an improved RCS standard that Apple will incorporate into Messenger as a fall back for non iOS systems with their own end-to-end RCS compliant encryption with some bridge technology that works as a broker between the differing encryption protocols via the Cloud.

Allow end users to configure the color of their message bubbles.

Release a fully modern and competing version of iWorks that has fully interoperable format exchange support for Word and Excel, include their mountain of expertise in enterprise relational database technologies having that feature off load a lot of the processing onto the Cloud but accessible interoperable with OS X and iOS.

Extend feature sets for Motion, FCP and Logic Pro.

Develop partnerships with the likes of Rupert Neve Designs and develop professional level Audio Interfaces with TB 5.0 standard, 16, 32, 64 channel Analog I/O with 128 bit atomic clocks, 64 bit A/D converters and utilize RPN custom transformers with a custom M series processor to extend interoperability and processing with Logic Pro and Final Cut Pro for post processing work.

Further development of Atmos and have that feature set and Ambisonics built into the M series processor to handle such formats at the hardware level.

Extend the the Pro Displays for two other models.

A 27" Studio 5K with up to 120Hz, A 32" Studio 6k with up to 120Hz with onboard select codec processing.

A 32" XDR 6K with variable fresh rate up to 120Hz, more color profiles, on-board codec processing for HEIC, HEIF, AV1, JPEG-XL, RAW, Pro-Res, etc.

A new MESH network switch/router with Full Elliptical Encryption and Quantum Encryption, support for Wifi up to 7 with Dual 10G Ethernet ports to extend to a dedicated Switch and more. Offer a consumer friendly model and a business centric tier.

Announce the Watch accessories, including the integrated bands with health sensors and a Ring at WWDC 2024.

Just some options they can do.
 
Update the Cocoa AppKit and the rest with all the features that people are used to in C++ and some features, if possible, from the likes of Rust.

ObjC has 35+ years of rock solid frameworks. Swift is a moving target that is constantly producing bugs. Engineering has been rolling it in and out and let's just leave it as a research project. Add support for Swift's notation to allow existing programmers starting on Swift to learn ObjC 3.0. Extend the MVC frameworks to include features missing compared to Swift that will enhance not just be added to check off a bucket list.
This is interesting. But I don't see this happening under Federighi's watch. This will require a new SVP of Software Engineering that believes in this as much as you do. I just think Apple's too far down the Swift / Swift UI rabbit hole to reverse course.
 
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Apple is slowly becoming a nightmare. The Apple that once was, no longer exists.

I'm 100% convinced that every product Apple releases from this point, will be trash.
There are dozens of projects dating back decades that they spent lots of resources on. We've only heard about some of these higher profile ones (which no one else has nailed either BTW). Little has changed at Apple except maybe they are more focused and wiser now. Crazy is fun to watch but no one wants to live with crazy.
 
Which is the best selling watch in the world.

Deceptive question. Apple Watch isn’t a watch in a traditional sense. It’s more like a FitBit.

When it comes to the best selling watch company? It’s the SWATCH group. Not Apple. Apple may sell lots and lots of Apple Watch, but the only comparison between it and “real” wrist watches is that it goes on your wrist. When Apple tried to sell it as a watch it failed miserably.
 
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It’s all about the troll…


Who? And you want an engineer to be in charge of the most valuable company in the world? 😂😂😂

Can you give us an example of a company who is currently innovating to the level you expect?

The idea that Apple is the only company that can innovate or that there’s no other viable CEO candidate is … weird to say the least.


Plenty of companies innovate. Just not always in sectors that compete with Apple.

And again, I personally think Craig Federighi would make a great CEO, but there are others both inside Apple and at other companies.
 
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Yeah he was mentioned before. He would be the logical choice, but he doesn’t really do logistics, worldwide marketing. I’d like to see him be as Chief Operating Officer first to prove his ability. that way he could be in charge of new products for a while.

Why? He could and would hire his own COO.
 
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What’s up with Apple lately?
Apple ends Apple Car R&D, Apple ends 5G Modem R&D and now this? Not cutting edge anymore?

lol only comment ive read, brooooooo, do you now realize how cut throat this industry is? this world? its "dog eat dog". just be thankful google is ignorable completely if you try hahd enough......yuck, google....absolutley gross.
 
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