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Apple Drops Plans to Develop MicroLED Displays for Apple Watch
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That's ... actually not a terrible idea.
Perhaps the next Apple Watch "Edition" / Hermes / whatever could be used as the test for MicroLED. High costs due to low yield of MicroLED could easily be absorbed into the "Edition" premium price, and the required volume would not be so big.
They’re learning that they can’t do everything and they shouldn’t do everything. What they are doing well should be enough. Macs, iPhones, iPads, Apple Watch, Apple TV, Apple TV+, Apple Vision Pro (jury still out on that one), tons of accessories, stores all over, US market smartphone domination, more money than some countries, what else do they need? Do they really need to make an Apple ring?
OLED is good enough! Maybe years later, Apple will be shifting to a different display technology.
Led by affirmative action & governmental meddlesomeness…. Not a perfect mix for success…
This argument is extremely weak. It doesn’t take any specific competence to identify such a macroscopic issue. Choosing the CEO of a company on the other hand is a very complicated matter that even experts often get wrong. As they did in this case.
The fact that people can’t name a better person to run Apple doesn’t mean this person doesn’t exist or that cook isn’t a terrible CEO for the company. He would be an excellent CEO for some boring process company, something like proffer and gamble or Unilever, I’m sure he’d hone all the production chain to perfection and there would be a lot of cheap to make and expensive shampoo… but he is just not creative, imaginative and inspiring enough to lead Apple. He can make money for a while, sure. But if Apple carries on with this style customers eventually will leave and the company will suffer economically as well. Especially now that various governments are dismantling Apple’s anticompetitive practices that kept it afloat in a decade of mediocrity in terms of innovation.
You mean the over engineered development kit? Yeah sure, that’s as innovative as the gold Apple Watch. And will end up in the same way.
Same old same old, Apple cancels plans all the time. It's better to cancel before a product hits the market than after, sometimes it's also a bargaining chip or a backup in case a deal goes south like the Apple search engine.
Imagine Apple starting a social network, ough, that would have been a disaster. Oh, wait ...
Imagine Apple starting a social network, ough, that would have been a disaster. Oh, wait ...
You lost me when you said Jobs picked the wrong CEO. Clearly this is far too complicated (as you put it) for you to understand Apple properly.
Apple is currently far from being a boring process company. Have you forgotten how since Cook was in charge, they reinvented the watch market? Biggest selling watch in the world and has saved countless lives in the process… A Watch did that! And this was under Cooks leadership. The watch alone has been the driver, or enabler for me to lose 20kg and probably added 10 years to my life.
The M1 chip and all of the processes associated with it has pushed ARM forward years.
Has Google, Samsung, Xiaomi, Nothing, LG (name any company) done as much as that? As well as push its core other business into the financial stratosphere? Decade of mediocrity. Pfft.
Has he made mistakes? Sure. Probably. But compare that to some of Jobs' faux pas.
Cook was the wrong choice? What a joke. Is that you Zuckerberg?
Based on what? An opinion from someone who likely doesn’t even know what it is?
I’m sure in earlier times that people praise here, there were a whole lot of projects that Apple cancelled as well. There just wasn’t so much talk about it, since the world wasn‘t hanging on the lips of a bunch of influencers and their supposed info and predictions. So nobody knew and nobody cared.
Pretty strong words from someone who is so far out of the loop about Apple internal operations, or any large corporation. Sad part is many here in same boat yet have convinced themselves they actually have real insight.
You waited till Apple Watch to loose weight? There has been countless watches before Apple Watch whose sole purpose was to aid you in fitness and healthy life.
microLED is the sole future of displays and that's the trajecotry every single display manufacturer is striving for. Within half a decade we will see small microLEDs all over the place including some cellphones. Within a decade all of our TVs will be microLED. OLED is past its zenith right now, even in TV market miniLED will take it over real quick.
They are just trying to develop cutting edge stuff as much as they can inhouse. I would say they have Sony syndrome. Say what you want but I bet my dog Jobs had a vision of Apple = Sony on another level. Even Sony had backtracked on OLED manufacturing and they outsource their panels from LG for their TVs and Samsung for their mobile devices. But unlike Apple dropping microLED Sony is the leader in both miniLED and microLED development and deployment (so far)
With how Twitter... Sorry, X, is becoming day by day, It's more a matter of his own security, with people doxxing cancer survivors just for a "limited" item in a kids game
Apple is probably right to kill these projects despite what many Macrumors forum members believe. A company that gets overextended and loses focus will lose the future. I think their shift to focus on AI (if the rumors are true) is a wise decision at this point. The computers of the future are going to be utilizing AI across all the software they run, and Apple needs to have its own solution to this to remain competitive. These were side projects to boost their profits that they probably ran the numbers on and could see that it makes more sense to work with other companies to source these parts.