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If Epic thought they had a chance at forcing their game store onto consoles they’d start bitching in a heartbeat, the games industry is so overly reliant on their unreal engine that they’d probably submit to them.
You mean EPIC has a monopoly over the games engine market? Whoa ... maybe the authorities should start looking into this. /s
 
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Apple made $100m for giving Epic the ability to earn $333M. That doesn't seem like...what was the expression used above? Epic otherwise would earn $0 from ios customers.
You say it all there, “pay $100m to be in our club or face having nothing”...the absolute definition of extortion. That is the (abuse) of power Apple holds over iOS
 
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You say it all there, “pay $100m to be in our club or face having nothing”...the absolute definition of extortion. That is the (abuse) of power Apple holds over iOS
That’s the absolute definition of capitalism. Opt-in to the club for $99, camp on somebody else’s property and make a few hundred million. Guess glass-half empty or full. We’ll see.
 


Apple collected more than $100 million in revenue from the 30 percent cut that it takes from Fortnite in-app purchases, according to testimony provided by App Store gaming business development head Michael Schmid, who shared the detail in the ongoing Epic v. Apple trial.

fortnite_apple_featured.jpg

As noted by Bloomberg, Schmid offered the $100 million figure as a rough estimate, and declined to provide a specific dollar amount because that would be "inappropriate."

Sensor Tower last year estimated that Fortnite players have spent $1.2 billion on in-app purchases in the App Store, which would have netted Apple $354 million. Fortnite has been on the App Store since 2018, and prior to its removal, it was a highly popular iOS game.

According to Schmid, Apple spent $1 million marketing for Fortnite in its last 11 months on the App Store.

Apple software engineering chief Craig Federighi is testifying in the Epic v. Apple trial today, following Phil Schiller's testimony earlier this week. Apple CEO Tim Cook is expected to take the stand on Friday, where he will answer questions for 100 minutes.

Article Link: Apple Earned Over $100 Million From Fortnite


Flip-side: Epic earned over 200 million from IOS App Store fortnight distribution.
 
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Thank you epic for your contribution towards ensuring the overall viability and vitality of the App Store. The very model which you seem intent on burning to the ground just so you can host other developers’ games and charge them a commission.

For all the trouble you have caused, I hope you are never allowed back onto iOS.
 
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Apple made Fortnite a success on IOS.

Any data to prove that? In fact there is more data indicating thay is not the case. Fortnite was a huge success before Epic decided to offer their customers a mobile version of an already extremely popular global phenomenon. The App Store being the only way one in two Americans have to pay, install and update any piece of software / app … just piggy backed on getting a cut of that success.

By default in the App Store world If the App or service is a huge mobile success it’s Apple making, if it’s a failure it’s dev making. An unreasonable reasoning over its dynamics.

Now Apple is indeed a device and OS creator and manufacturer, audio and video digital services, games developer, who knows what’s next. While Epic is a creator and developer of games. Each successful on their own ventures. What do they have in common? The desire to reach the American population with their own products and services … things they feel passioned about.
 
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The App Store being the only way one in two Americans have to pay, install and update any piece of software / app … just piggy backed on getting a cut of that success.
Good try, ignoring the other options. Your statement is only true if every Americans owns only mobile phones of either iOS or Android. You conveniently forget, to build your argument (come to think of it, all Apple's critics' strategy), that there are other ways to play Fortnite, e.g. console, computers, etc.

Again, nobody is forced to use an iOS device.

Besides whether anyone can play Fortnite is not important. IMHO, the benefits of not being able to play outweighs being able to.
 
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I'm not saying that 30% isn't a lot. However, if you lease a store in a shopping mall, you pay rent. With the majority of shopping mall leases, you have a "break point." After your sales hit the break point, you owe percentage rent on the amount which exceeds it.

Again, I'm not saying that 30% is the right amount. But, you're in someone else's shopping mall.

I don't like labelling the App Store a monopoly because the proposed solutions are usually ridiculous. So, we should chop it up and divide it?


but mall clients don't purchase the physical mall to be able to shop at said mall. the high cost of hardware for apple products alone already pays for the "safe ecosystem and the app store.
 
Google, Playstation, xbox. I think all those have the same 30% but apple is the one epic is bitching about.
There are choices for users that want the same content.

For example, you can buy Playstation and Xbox games from a number of other retailers, like Amazon. Sometimes even DLC is offered on Amazon, as serial codes you can purchase and enter into the game.
 
You say it all there, “pay $100m to be in our club or face having nothing”...the absolute definition of extortion. That is the (abuse) of power Apple holds over iOS
They don't HAVE to use IAP's ... they could just do what Netflix currently do and simply tell users that they need to go elsewhere.

But you see, EPIC run their business like a casino. They get people hooked and RELY on the impulse sales that IAP's provide.

A value added service like that should not be given away for free.
 
There are choices for users that want the same content.

For example, you can buy Playstation and Xbox games from a number of other retailers, like Amazon. Sometimes even DLC is offered on Amazon, as serial codes you can purchase and enter into the game.
And you can also purchase EPIC V-Bucks via a number of retailers and from their website as well, which, in-turn can be used on iOS.

So what's the issue?
 
Apples $100m is basically all profit (they essentially have no incremental costs) whereas Epic has to cover all the hosting and developer costs from their $233M, so probably actually making less money than Apple. This underpins Sweeny’s claim that Apple makes more money from gaming than anyone in the industry despite never making or distributing games.
But on the other hand Apple has to cover the development of iOS and other software such as iWorks, which they give away for free. So saying those $100m is pure profit I think is wrong. I'm sure there are other wholes to cover with this money.
 
x = 0.3y (where x is Apple's commission and y is the total of in-app purchases)
$100,000,000 = 0.3y
$100,000,000/0.3 = y
$333,333,333 = y

$333,333,333 - $100,000,000 = $233,000,000 as kennyt72 said 👍
I know, that’s why I posted. :)
 
I read over at another Apple centric site that EPIC actually enjoys the 15% commission instead of the 30%, which was disclosed during the trial. If true, then EPIC made $566.7m just by being on the iOS App Store. Wow! Anyone listened in during the hearings can confirm?
 
Except it's hardly a free market.

This is EXACTLY why Epic is bringing up ecosystem-locking topics into this. When Apple says iMessage on different platforms "will hurt us more than help us", they're reinforcing that Apple starts to look like a monopoly when they lock users in.

An iPhone owner can't just go on Epic's website and download Fortnite, skipping over Apple's servers entirely. The app MUST be served from the App Store. And Epic can't host their own payment systems for DLC - that also MUST go through the App Store, where Apple takes their cut.

Apple knows exactly what they are doing here - locking in users, forcing apps that use any serious level of hardware support to go through the App Store, and take a 30% cut on services that don't cost Apple anywhere near that much to support.

Anyone here saying Apple fairly earned $100m on DLC purchases for a game is insane, and is just supporting further corporate control over the smartphone market. What happens when Apple says you have to pay them a fee to change the details on your digital SIM? After all, APPLE built the phone, the digital SIM card, the software that manages it. Only makes it fair, right?

What about on the Mac? What happens if Apple says only Mac Store apps can be launched on the device? And anyone who wants to use their Office subscription, or Spotify services, etc. have to pay the Apple tax (either through the App Store directly, or through the developer's payout). After all, Apple built the hardware and the software right? Only fair!
Yes and I’m upset I can’t play PS5 games on my Nintendo switch.

or that my Smart Fridge with a 2 inch LED screen won’t let me run MacOS.

Why can’t my Xbox play IOS games?

These hardware manufacturers made a product. They design it to run what they want. It is their product.

They don’t owe the consumer the ability to do anything outside of what they intend.

Apple also don’t owe developers anything. Apple has made a hardware device - people like to use it. Developers can make software for it if they want. If they agree to the terms set by the owner.
Just because Apple got so big people take them for granted shouldn’t mean basic rules of business and product design should go out the window.
 
Apple made Fortnite a success on IOS, imo. Nonetheless, it's still Apples' platform and Apples' rules...until it isn't.
That’s true which is why we need the courts to rule that their terms are an unfair abuse of their monopoly power.
 
Any data to prove that?
Thanks for point that out. I amended the quoted post to reflect an opinion. It gets tiring, writing, I think, imo, in my opinion, it's my feeling, etc. words that convey opinions with every sentence....as is most of the posts in this thread.
In fact there is more data indicating thay is not the case. Fortnite was a huge success before Epic decided to offer their customers a mobile version of an already extremely popular global phenomenon. The App Store being the only way one in two Americans have to pay, install and update any piece of software / app … just piggy backed on getting a cut of that success.
If I'm understanding what you are saying, IAP is only one vehicle for buying v-bucks...they can be bought almost anywhere. When Epic sells them in a store, the store doesn't get a cut? Why shouldn't Apple get a cut, even if some believe Apple charges usury rates.
By default in the App Store world If the App or service is a huge mobile success it’s Apple making, if it’s a failure it’s dev making. An unreasonable reasoning over its dynamics.
That's one way to look at it. The other way, is Apple is providing a complete management platform, for $99, plus a cut of sales with no upfront costs. The only thing standing in the way between a dev and success is imagination. That the app store is a success is a testament to the devs that are attracted.
Now Apple is indeed a device and OS creator and manufacturer, audio and video digital services, games developer, who knows what’s next.
Cars and what not, I guess.
While Epic is a creator and developer of games. Each successful on their own ventures. What do they have in common? The desire to reach the American population with their own products and services … things they feel passioned about.
Totally agree. And Epic is using Apples ios app store platform as a vehicle to reach 1 billion devices. They are pissed off at the fact they have to pay Apple to use Apples' platform and probably figuratively shot themselves in the foot for what they did.
 
And this is why the current system has to go. Apple doesn’t deserve a fraction of this, whatever nonsense excuses the fanboys grasp for.

Not a fraction ? Not anything for building the hardware or brand or enabling their access to hundreds of millions of customers....?
 
That’s true which is why we need the courts to rule that their terms are an unfair abuse of their monopoly power.
Good for Apple, it's their platform. Everybody made money here, and it would be fair if Epic fell off a cliff...or came back to Apple with their tail between their legs. Obviously we don't know how it will turn out.
 
Good for Apple, it's their platform. Everybody made money here, and it would be fair if Epic fell off a cliff...or came back to Apple with their tail between their legs. Obviously we don't know how it will turn out.
Why would it be fair if Epic fell off a cliff? Because they dared to challenge Apple’s rules? The world would be in terrible state if nobody ever challenged the established order.
 
Thank you epic for your contribution towards ensuring the overall viability and vitality of the App Store. The very model which you seem intent on burning to the ground just so you can host other developers’ games and charge them a commission.

For all the trouble you have caused, I hope you are never allowed back onto iOS.
They might not want to come back. Not everyone in life is solely motivated by money. Epic can make a lot of money selling Fortnite elsewhere because they have a loyal user base. They might lose a few Apple fans but gain more anti-Apple fans or Android fans.
 
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