Well let’s look at the world of apps for Mac vs for iOS? Which one would you say offers consumers more choices? The un-sandboxed Mac apps that have been around for 50 years, or the much newer iOS apps and all of its totalitarian restrictions?
I personally prefer the iOS App Store for the better user experience.
For example, when I upgraded to an M1 MBA from my older 2012 laptop, I had to download all my apps again. But because I had downloaded them from separate websites, this meant having to go to the websites again. And because I no longer had the cd-key for some of the apps, it meant having to purchase them all over again if I wanted to continue using them.
With iOS, all the apps are readily available in the App Store, and it’s a simple matter to going to my purchased app folder and tapping on the apps I want back on my phone.
Using iTunes on iOS also means being able to track (and revoke) my subscriptions as and when I wish. The developer never gets my payment information. Then there are measures like ATT and Sign In with Apple as well.
Likewise, Apple has the advantage of starting with the App Store on iOS right from the start, so they are able to force developers to go through it. Which is to my benefit as the end user. Conversely, Apple has no such leverage on the Mac side of things, resulting in the Mac App Store being a barren wasteland.
Which brings me back to my initial point - that attempting to distill the discussion into “choice vs no choice” is disingenuous because choice alone is not the be-all and end-all of what makes for a great user experience. There’s also ease of use, convenience and security. All of which matter just as much, if not more, to me as well.