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They spent billions on that new campus in Cupertino and didn't really get to use it before the pandemic struck. Letting engineers work from home is not an option for Apple. However, it's pretty stupid that people will be dragged to the office in the Silicon Valley traffic three times per week simply to justify the existence of that office space. Selling it is not an option either. Who in their right mind in the Silicon Valley would want to buy a multi-billion dollar office space, whereas everyone has learned that working from home is much more productive?
Nobody has learned that working from home is “much more” productive, because it simply isn’t true, generally speaking.

The decision to get people back to the office isn’t to justify the cost of the office — it is necessary for productivity and well being. The reason it is necessary is for the same reason a person’s dependence on the web or apps for social interaction would quickly lead to loneliness and depression. Working from home is a short term solution.
 
It’s funny how ppl claim they are much more productive working from home…keep telling yourself that after you attend your one 30 minute meeting in the morning and then binge watch Netflix all day and occasionally tap your keyboard for “presence”
My company tracks metrics. When we went home, all of our metrics went up, most significantly, and the worst of the metrics staying pretty much the same. My CEO is talking about "When we return to work", and "When we all come back into the office", but the director of my division has already told us that as long as our numbers remain where they are, he sees no reason for us to ever come back to the office.

And for the record, I do watch Netflix while I work. And keep Amphetamine running so I always show as "online". Why wouldn't I? And how else would I manage my midday nap? It sure beats hitting the wall at 3pm and goofing off until 5.
 
They spent billions on that new campus in Cupertino and didn't really get to use it before the pandemic struck. Letting engineers work from home is not an option for Apple. However, it's pretty stupid that people will be dragged to the office in the Silicon Valley traffic three times per week simply to justify the existence of that office space. Selling it is not an option either. Who in their right mind in the Silicon Valley would want to buy a multi-billion dollar office space, whereas everyone has learned that working from home is much more productive?
I hear What you’re saying but I doubt it’s completely about justifying a new office. Most apple workers aren’t even at the new facility yet. As the article says, they’ve always been about working in person. And for some, working from home is more productive. Heck, for most probably. But collaboration is a factor with creative teams. Apple has always preached this inside and out. They already had a staff of people working from home before the pandemic. But there are some jobs they have always said won’t be from home simply because in person collaboration is too important. That philosophy hasn’t changed and nobody being asked to come back should be surprised by this.
 
If I am a competing company, I am taking note and will offer more time working from home, even up to permanently. Once a lot of talent leaves Apple because of this reason, only then will they then be forced to change their policy.
Never leave home, or work at the coolest workplace on earth.... yeah easy choice. No idea why people are even arguing that. So dumb.
 
"Teams that require in-person work will return to the office for four to five days a week."

Something about this doesn't compute. They just haven't worked at all for the past year or?
 
Lol 😆 ! Apple paid billions for that campus and now Timmy is forcing his minions to do his bidding! Get back to work plebs! I must micromanage you to death!

hey Timmy, you want your time as ceo to end soon? Force them to come to the office and watch how many people quit.
Apple Campus is by far the coolest and best place to work... what are you even saying
 
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