Drag people to the office with a 90-minute commute one way IS the solution.
It was an asinine idea for Apple to build the spaceship campus. Apple has so much cash they don’t know what to do with that a swanky city within a city felt like a great idea to Jobs. He was wrong. They never really got to use the spaceship. It took many years to complete it, and as soon as they moved employees there and settled them, the pandemic hit. The biggest reason Cook to drag everyone back to the office is to fill the spaceship.
The spaceship may be an amazing facility - best in the world - but people don’t want to deal with horrible traffic, having to find parking, etc. before they can even start their work day. It takes them 20 seconds to walk to their desk at home. It takes them 1.5 hours to do so if they work feom
the spaceship. Then, another 1.5 hours to get back home. People have families, kids, responsibilities, they want to work out, they need to buy groceries, cool dinners for their kids, do homework with them, read to them, put them to bed, etc. Folks have realized they can save 4 hours per day by working from home and be more productive than working from the office. They don’t want to go back to the pre-pandemic nightmare of wasting their lives in traffic. Can you blame them?
I think the pandemic was a godsend in that it taught the world that building office spaces with a desk for every employee is a stupid idea feom so many perspectives. We have terrible traffic in most metro areas because everyone drives dozens of miles to the office. We have pollution because of that. We have people eating their lives in traffic. We have low productivity when people are dragged to the office because of all the ******** that people do when they get together, we have urban sprawl partly because of this. Our downtowns have become dead because people fled to the burns and downtowns became huge office parks. All of that is complete nonsense.