I hope you know that PUBLIC companies have to answer to share holders. They will tear you apart if you didn't earn that one extra dollar. What you are talking about can apply to private companies. Companies like to grow. You can't grow without spending money and making money.
Apple needs to make as much money as possible for a rainy day. When the iPhone does decrease in sales, they need some cushion. Very bad idea to completely depend on HERO products. I mean...look at Radioshack.
Apple's stock price wouldn't go down and they wouldn't lose their nest egg if they lowered the price of the Apple Watch, who are you trying to kid?
If anything, lowering the price of Apple Watch by 50% would allow them to sell more than they would at its current price. Which means there would be more product in customer's hands, and in turn, more app and accessory sales. Which would likely help raise their stock price. It would only be a good move for them in the long run.
But Apple doesn't want to cater to customers who want devices that cost less. They cater to people who want to spend more money so they can feel like what they purchased is more valuable, and sets them apart from everyone else who doesn't have one.
That's why they're trying to make Apple Watch a fashion accessory. A "look what I have" device. A "that person must have lots of money because they can afford a $400 smartwatch" product. It's just not practical.
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