Not sure how you're supposed to backup a 128GB iPad and 64GB iPhone with only 5GB of storagemuch less also share documents and data between a Retina MacBook Pro and a 27" iMac. Factor in an email account from the .Mac days that has tons of older messages that fills up 5GB alone and you're really in trouble.
I always thought iCloud was a value proposition for people buying Apple products. Google gives 15GB away for freeno device purchase required. Apple has margins several times higher than Google and can't pony up for more than 5GB in 2013? And if I buy more storage space then I can't decide what I want to do with it? It's no wonder their services haven't taken off. I saw a 1TB 2.5" WD HDD the other day for only $50. But I'm supposed to be paying $40 for 20GB? I know it's cloud storage but still. Dropbox gives you 100GB for $99/yr and Apple gives you half of that50GB for $100/yr. I've also got 23.7GB of free Dropbox storage right now from doing referrals and DropQuests and other things. If anyone has the money to scale and bring down prices for cloud storage, it's Apple.
The other thing that pissed me off was the $40 charge I received last night. Even though I had read the change was coming and keep up with Apple news in general things get crazy in life (like my wife being preggo right now). Many other people will probably also be confused. I saw that charge come in late last night as a banking alert and looked on my iTunes account and saw no purchases since mid-September so I reported it as fraud (I also have a ton of credit on my iTunes account right now so I was confused). Turns out this storage charge shows up as an iTunes charge on your billing, even though it has nothing to do with iTunes! Not even that, but it's on your iTunes account for your iCloud emailand many other people like me have their iTunes account separate from their iCloud account because iTunes predates iCloud and you can't merge them. So looking at the history for my iCloud's iTunes account, that is the only recorded instance of anything ever purchased in iTunes. So then I had to cancel the fraud report, but now I still have to get a new credit card and fill in my payment details on a half a million websites all over again. Why doesn't it show up on the billing as "Apl*apple Online Store 800-676-2775 Ca" like my recent Apple Care purchase for my iPhone 5 did? It was very confusing, especially seeing that so late in the day on a Monday. I didn't want to take any chances, especially after my old, mostly unused Gmail account was hacked a couple months ago. I've been in lockdown mode.
All I'm trying to say is that Apple isn't doing themselves (or their customers) any favors with these storage options and prices, and this is all coming from a long-time Apple fan. If the competition has ANYTHING over on Apple, anything at all that could bring them down, it's that Apple's services are kind of bad, and sometimes mediocre at best. Apple makes amazing hardware and software, but I'm scared that the rise of services in an ever-connected world could prove to be their eventual, longer-term downfall. Luckily there is still time to change course, and I believe we are just now starting to see evidence of that with recent rumors. Hope it works out for them.