I know several people who got an Android variety as their first smartphone. By the time their contract was up for renewal, they all had switched to iPhones. Apple must be doing something right.
Funny, because i know several that had iPhones and went to Androids, mainly Samsung and HTC.
Then I know several more that had Android handsets on Sprint and Verizon, and when the iPhone finally became available to them, they just upgraded to different Android handsets.
Google is definitely doing something right.