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Hopefully the prices stay the same
If we see a new iPhone variant (the Air) it will be interesting to see how the markets are segmented

Personally I hope they start equipping non Pro iPhones with 120Hz screens so I can stop buying into the Pro line, all I want is the better display and bigger battery and the plus is already two thirds of the way there

Not holding my breath tho, ProMotion is clearly a selling point
 
My 12PM could totally tough it out another year. If they don’t completely fumble the specs, I’ll probably pick up the new Air. It’s time for a change.
 
Usually it is.

Reality is, regardless of what Apple releases, people come to this board and complain about it. People get their panties in a wad because Apple didn't release what "they wanted".

Fair enough.

My panties are VERY bunched up and tattered at this point from not having an iPhone option that is sized for "human hands".
 
I am looking forward to handling the Air variant in person. Hopefully it evolves into something worth considering in future generations. Not gonna beta test first gen on it, but looking forward to see how it does with folks here. I have relegated to 5 years between upgrades. Makes the cost and value quotient more palatable.
 
My theory:

September 9, 2025 = 9/9/2025

Add all numbers: 9+9+2+0+2+5=27

That day, the moon will be at 95% illumination: 95% of 27 is 25.65

Earth to Moon distance will be 227,014 miles: 227,014 + 25.65 = 227,039.65

Now let's decipher each digit in 227,039:

Tim Cook's favorite number is 7
2+7=9
The ninth letter in the alphabet is i

Greg Woswiak’s favorite number is 14
2+14=16
Sixteenth letter is p

Johny Srouji’s favorite number is 1
7+1=8
Eighth letter is h

Lisa Jackson’s favorite number is 15
0+15=15
Fifteenth letter is o

Katherine Adams’s favorite number is 11
3+11=14
Fourteenth letter is n

Phil Schiller doesn’t have a favorite number, but his least favorite number is 4
9-4=5
Fifth letter is e

Put all letters together, we get iPhone

That day, the moon will enter the 2nd lunar mansion precisely at 8:52am.
Add all numbers together: 2+8+5+2=17

iPhone 17 is confirmed!
I think it just means drop the hope of AWE - AI still does not work properly.
The cameras are better.
Their commitment to improving the world is better.
They think we'll love it.
Yawn dropping indeed.
It could also just be that the AWE Dropping is going to be all about dropping AWEs in disappointment?
AWE- that's different but the same
AWE - the AI just added zombie look to my face
AWE - more new colours
AWE - yet another best camera ever
AWE - my iPhone 16 can't run half of the options
AWE - the other half of the options will ship around "insert time"

See how many awes I dropped.
 
My favorite part every year. People complain in the months/weeks leading up to the announcement and yet, buy one on day one! Classic!!!!!!
I don't think it's the same people.
Yeah I'm generally just hear to take the piss out of the event name, add comedy heckling, or to see others moan because established technology/products generally aren't completely revolutionary every single year (yet some people can't help but keep replacing their perfectly good stuff on an annual basis because they have more money than sense).

After threatening it for years but never getting around to it, my girlfriend finally replaced her 2011 Macbook this weekend. Now that's a truly revolutionary upgrade! High Sierra(?) to Sonoma and some old intel chip with integrated graphics to M4 will be quite noticeable! If it's not at least somewhat exciting or noticeably improved why are you thinking of upgrading?
 
I’m voting for prerecorded.

Primarily because if you don’t have anything exciting to announce why be live. 🤷‍♂️

And Tim doesn’t exactly crush it live (that just not his demeanor). I’m thinking of that forcibly awkward Steve Balmer rally.
 
My theory:

September 9, 2025 = 9/9/2025

Add all numbers: 9+9+2+0+2+5=27

That day, the moon will be at 95% illumination: 95% of 27 is 25.65

Earth to Moon distance will be 227,014 miles: 227,014 + 25.65 = 227,039.65

Now let's decipher each digit in 227,039:

Tim Cook's favorite number is 7
2+7=9
The ninth letter in the alphabet is i

Greg Woswiak’s favorite number is 14
2+14=16
Sixteenth letter is p

Johny Srouji’s favorite number is 1
7+1=8
Eighth letter is h

Lisa Jackson’s favorite number is 15
0+15=15
Fifteenth letter is o

Katherine Adams’s favorite number is 11
3+11=14
Fourteenth letter is n

Phil Schiller doesn’t have a favorite number, but his least favorite number is 4
9-4=5
Fifth letter is e

Put all letters together, we get iPhone

That day, the moon will enter the 2nd lunar mansion precisely at 8:52am.
Add all numbers together: 2+8+5+2=17

iPhone 17 is confirmed!
So you basically post the same thing every single year?
 

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