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I upgrade yearly through T-Mobile’s JUMP offering. After I pay off half of my current phone I can upgrade and send in my 15PM in exchange. This year they want a $369 deposit because of my payment history (lol oops) but I’ve saved up for that, plus about $90 tax. I’ll pay about $50 a month for the phone for a year before the process starts all over. I could never pay $1200 outright.
Interesting. To me, that sounds insane. I always buy SIM free handsets and use a 30-day SIM card.

For my SIM card, I pay £4 per month for unlimited minutes / unlimited texts / and about 5GB of data (which I concede, is a bit light), and I am not locked into a long contract so can cancel any time I want. My current handset is the SE which I paid £429 for from Apple and I will keep it until it breaks or gets too slow (which will most likely be about 5 or 6 years in total - so it works out at about £10 per month for the entire 5 or 6 year period - and there are no inflation price hikes on the SIM card either - Lebara are a good network for that - they will increase prices for new customers, not not existing ones!)

I am baffled by people who pay £50 per month for a phone!
 
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Hopefully Apple comes to their sense and brings back leather cases, and finally scrap those woven POS cases.
 
Glowtime? New phones gonna be glow in the dark or something?

Actually that'd be sick
That animation looks very much like the new Siri animation in iOS 18, so I suspect the event is going to highly lean into Apple Intelligence as a reason why everyone will want to upgrade their devices.
 
How much improved are they each year? Is it really that noticeable?
This year I had to downgrade from the 15 Pro to the 14 Pro because I need high resolution 48 MP images with fine details as possible. Although the 24 MP images compared to 12 MP are a huge improvement.
 
This year I had to downgrade from the 15 Pro to the 14 Pro because I need high resolution 48 MP images with fine details as possible. Although the 24 MP images compared to 12 MP are a huge improvement.
Oh ok, the 15 Pro downgraded the resolution of 48 MP??? Apple are weird sometimes.
 
Year over year upgrading is pretty silly at this point, unless you have a ton of money you don’t know what to do with 😁

Oh I don't know. I can think of other silly things people spend a shyteload of money on like daily Starbucks coffees, expensive trips that flush money down the toilet with nothing to show for it as soon as you get home, thousand dollar tickets for concerts or sporting events, etc. For a tech enthusiast (which I would assume describes most people here), an annual upgrade for a device that is the central hub of your life is not silly. Some of us look forward to a new device even if the changes are iterative and relatively minor. If you can't afford it, you can't afford it. But for those who can, and get pleasure and utility from the upgrade, it's an effing bargain, comparatively speaking (see my previous examples).

I've been seeing these comments since the iPhone 3G days and I find them silly.
 
Just a polite reminder that as ever some time travel is involved. Most people are on a 3 year context cycle so come 9/9 Apple is speaking to those 3 years in the past with an iPhone 13 or older and not those who bought a 15 Pro Max a few months back 😁
 
Year over year upgrading is pretty silly at this point, unless you have a ton of money you don’t know what to do with 😁
This seems to have triggered a lot of the upgrade happy people.

People can do what ever they want with their money - and will regardless - but to say a 50% value loss in a year is "no big deal" would require quite a jump in tech for me. For the last couple of upgrades I have gone from annually to now every third year. And even every third year doesn't feel like a brand new different experience anymore.

All I'm saying is the phones have become so damn good, that they can feel nice and "new" for years now. 50% loss on a $1.000 phone annually is still quite a lot of money
 
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wow! they have cracked nuclear fusion!!!! they have created a mini arc reactor to power their devices!
thats why the apple campus is a ring!

it all makes sense now :D
 
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