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Here's hoping the cases are backwards compatible. Digging the new colors.
 
Something I like about this presentation this year versus previous is Apple has toned down the overly dramatic transitions. While I'm not in love with California the way Apple clearly is, I'll take the shots of Cali vistas over the weird flying around and through the building transitions from previous years.
Year*
 
"Trade in value of $700 on qualifying iPhone." That is up from $600 last year.

So...either ProMax WILL be higher in price, or this trade in became a tad more tempting - if 13 Pro Max price remains the same.
 
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