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Do you think 90 percent of Apple‘s customers are worrying about making films? Come on Apple, quit wasting our time on this. Joke
It’s the equivalent of those late night ads about workout tools for losing weight featuring models and bodybuilders. A dream that will not come true.
 
Still cringing when they say "Boca". They're saying mouth. Many of the pro photographers where saying "Bo - keh"
 
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This year there is a bigger difference between the “regular” iPhone and the Pro.
 
So for the people moaning, what did you expect? Not many things you can innovate on an iPhone. Most of that will come via software at this point. I also think folks get desensitized now.
 
'The best for pro photographers'...

I know no pro-photographers who use their iPhone for work (forget instagram hipsters) and there's 100% no way that these professionals would shoot a JPEG with some computational photography.

now let's look at the video mode - using the camera but on a set with thousands of dollars budget, real actors, lighting and rigs...

The video tripod that the phone was on in that shot cost more than most people cars.

The point is anyone can craft cinematic-quality movies with these new iPhones.
 
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Never thought I'd be giving up ProMotion + 1000 nits + longer battery life to get a more basic model like the Mini, but here we are. Curious to see the actual battery life numbers.
 
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