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This is the 1st product event in years I have said no to everything. Cheap year for me, will keep my current iPhone 11, Watch 5 and iPad. Just so underwhelming really. Sure, positives there but too incremental yet again. Seriously, 18 hours still on a watch battery. But yeah, not fussed, money marked for this event is now free money to spend on something else :)
I think the iPad mini was a pleasant surprise. We weren’t expecting it this soon.
 
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It’s always ever ever ever.

Biggest screen ever
Biggest battery ever
Best camera ever

gah

they could summarize the whole thing in half the time if they’d just stick with the highlights and then insert as always: “we’ve upgraded the “x” so it’s bigger screen, bigger battery and better camera so you get the biggest/best EVER (yet until the next model 12 months later or so of course).
 
nothing particularly impressive here to be honest. wonder how many more of these events apple will be able to squirt out before people lose interest.
 
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What a ******** trailer, lets be honest. Why the f would you make a film with a iPhone?
Yes, a kid (rich kid) will buy and use it. And adults will just still film their kids and pets.
No self respecting videographer would use a phone professionally.

I can image the look on my client's faces If I'd show up with a phone on a tripod to shoot their corporate videos. xD
We made a video for college using iPhone 12, and it looked good. No one knew it was done on a phone. Tons of people do it. You’re just a bit ignorant, of other peoples motivations.
 
Hold-up, if this is the “most pro iPhone ever,” isn’t everyone who uses it a pro? Do we now have pro iPhone Pro users and non-pro iPhone Pro users? How does that work?
 
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