What is that feature?
I've been all in on Apple Maps for years now. It's been excellent at route planning and navigation, but it still lags behind Google when it comes to POIs (points of interest). I'm still hitting on too many occasions when I have to look for a restaurant or something on Google Maps and then use Apple Maps to navigate to it.
My other big wish list item is offline maps which can be super handy in areas of poor internet connectivity, or when travelling.
Still, I'm very impressed with the improvements to rendering and detail, and I use the Guides feature heavily to keep track of destinations of all kinds.
The problem is Apple maps is a toy project for Apple. It's strategic to have Maps. But - it's not their business. It makes no money - it costs a lot.
They need to buy some more Maps startups and find incentives for the people working there to make it amazing.
Apple Maps at the most basic level is a complete failure and literally does not work on my phone here in Indonesia, when navigating on my motorbike.
I don't know what super clever rules are built into it - but if I use Google maps as nav system, no drama, it gets me there.
I use Apple Maps in the same situation - the screen turns off after 5 minutes (hard to turn back on while riding a motorbike). And it doesn't move with the bike, it doesn't know what direction I am moving, doesn't show the direction ahead either.
In addition, here in Asia, it has no points of interest, basically, compared to Google.
In the end, Google figured out how to make maps a grade A app, how to scale it, how to make it useful in other countries.
Apple has added some fancy features, but has not figured out the basics of mapping, data management, and even some strange app behaviors that make it completely unusable in my use case. Bizarre.