Apple Executive Greg Joswiak Dismisses Planned Obsolescence as 'Craziest Thinking in the World'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 6, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    Daring Fireball writer John Gruber sat down with Apple's VP of marketing Greg Joswiak and VP of AR/VR engineering Mike Rockwell at the California Theatre on Tuesday for a live recording of his The Talk Show podcast.

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    MacRumors was in attendance during the interview, which reflected on a wide range of topics, including augmented reality, privacy, the latest software updates, and other announcements from the WWDC keynote on Monday. A replay of the event is also available on YouTube, starting around the 29:40 mark.


    One of those announcements, revealed by software engineering chief Craig Federighi, was that iOS 12 more quickly ramps up peak performance when needed for a faster and more responsive experience on all supported devices, going all the way back to the iPhone 5s and iPad Air, both released in 2013.

    On an iPhone 6 Plus running iOS 12, for example, Apple says the keyboard appears up to 50 percent faster, apps launch up to twice as fast under heavy load, and the camera opens up to 70 percent faster from the lock screen.

    Gruber expressed that part of Apple's emphasis on those performance improvements on stage must be to counter the notion of planned obsolescence, or the idea that it deliberately slows down older iPhones with software updates to drive customers to upgrade to the latest and greatest models.

    Joswiak quickly dismissed the idea as "about the craziest thinking in the world," and talked up iOS 12 as a "really good update."

    "Which is about the craziest thinking in the world, where I give you a ****** experience so you go buy our new product," quipped Joswiak. "But, to your point, there's been so much that people forgot about how great software updates are. First of all, we have a 95 percent customer satisfaction rate with iOS 11... it's great. We have delivered through the years amazing features, from the App Store to iMessage."

    "Software updates are super important," he added. "You have got to remember, we're supporting devices that were introduced in 2013. Devices that are more recently introduced... iPhone X... are a lot faster than those, just by the nature of how fast our chips have gotten. We've got the fastest chips in the business. Our chips last year are faster than theirs this year."

    Joswiak said Apple wanted to pay "special attention" to older devices that may be experiencing "slowdowns" under heavy workloads.

    "Craig was making a point of showing, look, we did a lot of engineering, and a lot of testing... to show that we're going to double the performance for those people on iOS 12," he said. "iOS 12 supports the same set of devices that iOS 11 did, again going all the way back to 2013... all the way back to the iPhone 5s, and it's going to be a really good update for those people."

    "If we only wanted you to buy new hardware, we would only have updates that support like six percent of our users," he joked.


    The first beta of iOS 12 was seeded to registered Apple developers on Monday, and a public beta should follow in the coming weeks, ahead of an official release in September. The software update is compatible with the iPhone 5s and newer, iPad Air and newer, and the sixth-generation iPod touch.

    Article Link: Apple Executive Greg Joswiak Dismisses Planned Obsolescence as 'Craziest Thinking in the World'
     
  2. redheeler macrumors 603

    redheeler

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    #2
    iOS: We care about your older devices.

    MacOS: Please throw away your MacBook (Late 2009), MacBook (Mid 2010), MacBook Pro (Mid 2010), MacBook Pro (Early 2011), MacBook Pro (Late 2011), iMac (Late 2009), iMac (Mid 2010), iMac (Mid 2011), Mac mini (Mid 2010), or Mac mini (Mid 2011).

    What a great company...

    (Sorry for the repost, but this is definitely relevant here.)
     
  3. Return Zero macrumors 6502a

    Return Zero

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  4. Mac Fly (film), Jun 6, 2018
    Last edited by a moderator: Jun 6, 2018

    Mac Fly (film) macrumors 65816

    Mac Fly (film)

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    #4
    Oh, MacRumors wrote a bad word.

    So, you want indefinite free OS support for older Macs?
     
  5. blackcrayon macrumors 68000

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    #5
    Why would you have to throw away your old Mac? Will High Sierra, a 1 year old operating system that will still be supported for years, stop booting in a couple of months? Also, the newest Mac on your list is 7 years old. Should Apple support it with new software forever?
     
  6. WinstonRumfoord macrumors 6502

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    #6
    I am less concerned with planned obsolescence as it pertains to their software than I am as it pertains to hardware; User serviceable batteries, RAM, Hard drives, etc. All gone from their once flexible and expandable Macbook Pro line. Now, instead of simply upgrading my '13 MBP with a newer, bigger SSD and some more RAM, I get to throw it out and buy a new one.

    Apple, tell me more about how you don't not engage in planned obsolescence!
     
  7. tzm41 macrumors regular

    tzm41

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    #7
    How's not getting an OS update to the 8-year-old devices telling users to throw them away? They still run fine with High Sierra right?
     
  8. redheeler macrumors 603

    redheeler

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    #8
    Considering the focus on supporting the same devices with iOS 12 and trying to debunk the claim of planned obsolescence, why not do the same with MacOS? I understand the apps ported over from iOS require Metal and wouldn't run on 2011 Macs, but the rest of the OS can be made to work on OpenGL.
     
  9. busyscott macrumors regular

    busyscott

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    #9
    The compression on the audio in this video makes me want to kill myself. Whoever is responsible for this shouldn't be allowed around a microphone ever again!
     
  10. EvilEvil macrumors 6502a

    EvilEvil

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  11. LovingTeddy macrumors 65816

    LovingTeddy

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    becuase all these machine are capable running new OS? Apple is basically abandon these machine and Apple will never updates High Sierra anymore?
     
  12. adamjackson macrumors 65816

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    #12
    They quoted a bad word. Journalism widely accepts this as fine. During the President P***y grabbing thing 2 years ago, I remember a lot of people printing the full word but in quotes which is accepted.
     
  13. MartinAppleGuy macrumors 68020

    MartinAppleGuy

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    #13
    "If we only wanted you to buy new hardware, we would only have updates that support like six percent of our users" - Thats a new one to say to Android fanboys haha
     
  14. chrono1081 macrumors 604

    chrono1081

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    #14
    Your line of thinking doesn't make sense. People want smaller, thinner devices and part of doing that is making things as compact as possible. Look at TVs, there are very few user serviceable parts these days on them and people aren't complaining about that. Notebooks go the same way. You want thin, fast and light, you have to work to get most of the stuff on one board, not spread throughout.

    There's only so much space to fit stuff and I'd rather take performance over a slower system that is user serviceable.
     
  15. jel888 macrumors newbie

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    #15
    Yes, I agree. Though I don't own an older Mac device (that is it's a 2014 model, so seems like Apple doesn't see it as old yet), but I concur, old is relative. It's the status quo for manufacturers in just about every industry to push for purchasing the latest model versus making an older model still run like new. Used to be we were proud when you had a washing machine or car that was 20+ years old, so I find it strange that business model isn't the goal in the IT industry. And please don't tell me that in order to advance technologically you must go in the direction of designed obsolescence, I don't by that. Real innovation and ingenuity would be the opposite. Of course, what I'm suggesting would be a revolution today in the business world (impacting jobs, and in particular salaries).
     
  16. chrono1081 macrumors 604

    chrono1081

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    This isn't realistic in the slightest. No company is going to keep two enormous OS code bases just to support older hardware than can't run Metal.
     
  17. nope7308 macrumors 65816

    nope7308

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    #17
    Joswiak shouldn't be so smug... either it's planned obsolesce, or Apple seriously f-d the dog with iOS 11. And I think we all know the answer to that one! :p
     
  18. jel888 macrumors newbie

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    #18
    No, if I could keep my older Mac and only pay for improved performance every few years, I'd gladly pay for the updates. But at least I'd have a choice that I don't have after 7 years or so today, whether it's Apple or IBM-type PCs.
     
  19. jonnyb098 macrumors 68020

    jonnyb098

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    #19
    This is one of the biggest lines of BULL I’ve heard from an Apple executive. “Some people use their phones under a much heavier workload”.....YA THINK? Peoples whole lives are on their phones now and have been for many years. The “craziest thinking in the world” is that it’s taken all these years for Apple to properly optimize for all the devices out there. They were perfectly content going on stage and proving to us they could’ve been doing this for the last 5 years but chose not to since according to Greg, older iPhones “test great out the lab” compared to how people are actually using them.

    Wow, just wow.
     
  20. fairuz, Jun 6, 2018
    Last edited: Jun 6, 2018

    fairuz macrumors 65816

    fairuz

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    Oh boy, would love to have him explain to me why installing iOS 11 utterly ****ed my iPhone 6 by intentionally throttling it for no reason (edit: my battery had no problems, and I could barely type with the keyboard lag), then I was unable to downgrade back to 10. And for that matter, 10 was slower than 9 and 8.

    Still, they do better than the Android world. Zero major OS updates is far worse and is downright scary and irresponsible. I'll bet the majority of botnet power comes from Android devices.
     
  21. kruegdude macrumors regular

    kruegdude

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    #21
    Um, welcome to computers and technology. I like having new stuff.
     
  22. tzm41 macrumors regular

    tzm41

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    #22
    1. It will still get security updates for a couple more years.
    2. Some parts of the system UI are apparently built on Metal, so for those machines with graphic cards that don't support Metal they are not capable running the new OS.
     
  23. jel888 macrumors newbie

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    #23
    Spot on!
     
  24. budselectjr macrumors 6502a

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    Minnesota
    #24
    Until now they were obviously going out of their way to takes steps with iOS updates to not optimize them for devices outside of the flagship model.

    They got caught and this guy is a liar for saying otherwise.
     
  25. coolkid93 macrumors member

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    Jun 6, 2017
    #25
    What a JOKE! Lmao

    After almost everyone’s MacBook is now shot cause of mojave coming in the fall 2011 and below
     

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