Apple Executive Johny Srouji Profiled About iPhone and iPad Chip Development

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 18, 2016.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Bloomberg Businessweek has published an in-depth profile of Apple senior vice president Johny Srouji that reveals how the iPad Pro was originally planned for a spring 2015 launch with the same A8X chip powering the iPad Air 2. The 12.9-inch tablet was running behind schedule, however, and Apple ultimately decided to delay announcing the device until late 2015 at its annual iPhone event.

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    Apple realized the 12.9-inch tablet would seem lacking alongside the A9-based iPhone 6s, so Srouji and his team were challenged to fast-track development of the A9X chip by half a year. The chip was ultimately finished on time, and Srouji was rewarded with a promotion to Apple's executive team as Senior Vice President of Hardware Technologies and 90,000 RSUs in December.

    Apple-designed chipsets allow the company to deeply integrate hardware and software on iPhones and iPads, but Srouji admitted that silicon development is not easy.
    Apple did not always develop its own chips, as the profile explains. The original iPhone, for example, used components from different vendors, including a Samsung chip used in DVD players.
    The feature-length interview provides detailed background on Srouji, from his beginnings in Israel to his current years at Apple. It also corroborates rumors that Apple will launch a new A9-based 4-inch iPhone and A9X-based iPad Air 3 at its March 15 event.

    Article Link: Apple Executive Johny Srouji Profiled About iPhone and iPad Chip Development
     
  2. snebes macrumors 6502a

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    #2
    I'm surprised Apple's budget requires them to buy shelving from Target. Maybe still SOP from Ron. Anyone have any insight as to what are on the shelves? Just open-air servers?
     
  3. Dilster3k macrumors 6502a

    Dilster3k

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    Apple's work these last few years in this department has truly been extraordinary. With the A4, A7 & A9 being real stand-outs.
     
  4. recoil80 macrumors 68020

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    #4
    Really interesting interview.
    So the iPad pro was six months late and was originally planned for mid 2015. That would explain why the Air 3 will be introduced this year, maybe it was planned for late 2015 but they had to postpone the iPad pro and didn't want to sell the Air 3 alongside the Pro.
     
  5. xxmrcxx macrumors newbie

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    #5
    Just because you have a massive budget doesn't mean you need to use all of it. Why spend an extra $50 on each shelf when the $40 shelf meets all your needs. The savings is extra money you can invest somewhere else.
     
  6. d5aqoëp macrumors 6502a

    d5aqoëp

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    #6
    We would love to see how Apple handles quad core chip if at all they release such type of SOC in future. I am getting bored of dual cores.
     
  7. profets macrumors 601

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    #7
    Great article. This is one of my favourite things about Apple. Incredible work they've done with these chips, yet most people will never be able to appreciate it.

    Still remember that 64bit A7 launch and how some tech reviewers were writing it off as a gimmick for marketing. If they only understood the work that went into it and what it allowed them to do.
     
  8. mdridwan47 macrumors 6502

    mdridwan47

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    #8
    This guy and his chip team is truly genius. Apple picked a winner. Truly amazing stuff.
     
  9. Skika macrumors 68030

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    #9
    I agree but i think the A6 deserves the spot there as well, even more so than the A4.
     
  10. MacFan1957 macrumors member

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    #10
    Imagine being tasked with something this hard, almost impossible and yet they did it. Hard not to admire the balls of Apple to ask for it and the even bigger balls of Srouji to say it could be done and then doing it! I'm glad he was rewarded, so many make millions just by turning up, this guy clearly does much more than that!
     
  11. djcerla macrumors 68000

    djcerla

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    Apple: "Next, beat the core i7, deadline two months"

    Srouji: "We'll do it in one"
     
  12. yaxomoxay macrumors 68030

    yaxomoxay

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    #12
    mmm... a hint that we're getting rid of Intel chips on Macs?
     
  13. blackcrayon macrumors 68000

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    #13
    Yup, was going to say so. The A6 featured their first truly custom cores, didn't it?
     
  14. jonnyb macrumors 65816

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    #14
    I got bored of razors with only two blades in them, so now I buy razors with seven blades in them.
     
  15. brewmonkey macrumors regular

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    #15
    I wish the iPad Pro had mouse support and a more user-controllable file system. With those, that might have made it viable for me. It will be interesting to see how the MBA and 'pro' tablet line converge in the future. For now, I eagerly await rMBP+Skylake!
     
  16. drewyboy macrumors 65816

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    #16
    How dare a company buy standard equipment used by us mere mortals.

    Read the Bloomberg article. Way more interesting than the Macrumors post. Regardless, here is what you want to know.

     
  17. swordfish5736 macrumors 68000

    swordfish5736

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    #17
    Pfft, that's soo 2012. 9 blades is where it's at.
     
  18. dr34mc4st3r macrumors regular

    dr34mc4st3r

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    #18
    I hope Srouji and his team gets compensated well and well again. Incredible hard work and something we already take for granted every year.
     
  19. pat500000 Suspended

    pat500000

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    #19
    Looks like they will continue to use Intel chips.

    Fear will keep them in line....
     
  20. 6129(15), Feb 18, 2016
    Last edited: Feb 18, 2016

    6129(15) macrumors newbie

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    #20
    Yup, if I remember correctly it was also 100% "hand laid out" which is a pretty big deal in semiconductors. Because of being laid out by hand, these chips are incredibly efficient due to their compactness. Most chips nowadays are laid out with very complex software but they are never as efficient as the ones done by hand. Mind you it is an incredibly difficult thing to do.

    Since the A6, all Apple designed chips are great pieces of silicon. (Not that the A4 and A5 were bad, but they were relatively 'stock'.)
     
  21. NMBob macrumors 6502a

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    iOS Finder, iOS Preview and mouse support for all iOS devices.
     
  22. redheeler macrumors 604

    redheeler

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    #22
    Meanwhile, Apple's entire Mac lineup is still based on generic Intel chips...
     
  23. 0928001 Suspended

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    Sep 15, 2012
    #23
    Who is "we"? I couldn't care less about the cores argument here. Apple can stay on 2 cores as long as they wish. They know what is best for their products.
     
  24. groovyd Suspended

    groovyd

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    Pre-assembly motherboard burn in.
     
  25. just.in.time macrumors member

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    Arizona, USA
    #25
    Honest question, what about dual core processors bore you? Are you a software developer that sees a need in your apps for quad core, or just hoping for an increased spec to marvel at?

    I did the Samsung Ultimate Test Drive with a Note 5 and after spending a month with a device with more than 2 cores I came to a conclusion. For what I do on a phone, it isn't about the number of cores or the amount of RAM, but how efficient the OS and the software are. The Note 5, on paper, has specs that should destroy my 6s (more RAM, more cores, etc). However, I found the Note 5 to have moments where the phone would just stutter in animations, take longer to swap between apps that were still current in the launcher, and numerous other little oddities that shouldn't be happening on a device with that much computational power.

    If Apple is going to try to play the "compete @ specs game" I'd rather see them implement the OLED panel (assuming they can iron out the burn in effects).
     

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