Apple Executive Johny Srouji Profiled About iPhone and iPad Chip Development

So they originally planned for the spring 2015 iPP to share the A8X with the Air 2. This certainly bodes well for chip parity on the rumoured Air 3. I'd assumed the Air 3 would get an inbetweener 'A9S' chip. Question is, will they pair it with 4Gb of ram?
 
This is one area I think Apple is really shining these days. A great PR move to help educate investors and end users about the amount of work and detail Apple puts into their products.
 
just.in.time said:
Honest question, what about dual core processors bore you? Are you a software developer that sees a need in your apps for quad core, or just hoping for an increased spec to marvel at?

I did the Samsung Ultimate Test Drive with a Note 5 and after spending a month with a device with more than 2 cores I came to a conclusion. For what I do on a phone, it isn't about the number of cores or the amount of RAM, but how efficient the OS and the software are. The Note 5, on paper, has specs that should destroy my 6s (more RAM, more cores, etc). However, I found the Note 5 to have moments where the phone would just stutter in animations, take longer to swap between apps that were still current in the launcher, and numerous other little oddities that shouldn't be happening on a device with that much computational power.

If Apple is going to try to play the "compete @ specs game" I'd rather see them implement the OLED panel (assuming they can iron out the burn in effects).
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Interesting comment regarding the Note5. I too have witnessed what you mention, although not very often and not enough to hamper the overall user experience.

I feel that Apple should not necessarily compete in the "specs" game, but rather in the "features" game, where the Note5 absolutely destroys Apple's offering.

I simply can do more with the Note5. Or rather, I cannot do things with the iPhone that I feel I should be able to, and can do in other devices.

Given my love for Macs, I would rather have Apple build a feature-for-feature Note5 clone, that carries all the Apple ecosystem integration.

Alas, this is not happenning (yet, that we know of), so until it does, Note5 it is for me.

I can certainly live with the lack of integration and polish in a few areas (and I mean very few).
 
Skika said:
I agree but i think the A6 deserves the spot there as well, even more so than the A4.
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I don't think you know what your saying? A4 is the king! was revolutionary compared with other Ax chips, saying that A6 is better..that's like saying iPhone 5 was more revolutionary than iPhone original or iPhone 4

Seems to me you don't like Steve that much, the guy who created this web page..and i don't mean because this is Apple fan site..i mean the web page!
 
iMember said:
I don't think you know what your saying? A4 is the king! was revolutionary compared with other Ax chips, saying that A6 is better..that's like saying iPhone 5 was more revolutionary than iPhone original or iPhone 4

Seems to me you don't like Steve that much, the guy who created this web page..and i don't mean because this is Apple fan site..i mean the web page!
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I don't think you know what "your" saying, either. He was giving props to the A6 because it was the first that had fully Apple-designed CPU cores in it. A4 had a Cortex A8 that was designed by and leased from ARM.

No, A4 wasn't that revolutionary compared to other chips. A6 and A7 were. Doesn't mean he is dissing the entire iPhone 4 product, nor does it mean he is comparing the phone quality based on a SOC. That is what you are doing, and it is dumb.
 
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littelsquidge said:
So they originally planned for the spring 2015 iPP to share the A8X with the Air 2. This certainly bodes well for chip parity on the rumoured Air 3. I'd assumed the Air 3 would get an inbetweener 'A9S' chip. Question is, will they pair it with 4Gb of ram?
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Sounds like it be a 9x - not that would be buyers would complain about getting a 9x but what exactly its taxing the 8X - that chip is ridiculous powerful/fast still.
A8X draft floorplan_575px.png
 
It's a pity Apple can't 'fast track' some bug fixes for the iPad Pro & keyboard and while they are at it take full advantage of this 12.9 in screen. Especially after Tim Cook going on about "who needs a laptop", why on earth there is no real file management system, mouse support and intelligent use of the screen real estate in ALL Apple apps is beyond me. This thing would appeal to SO many more people. I still love it and won't go back to a 9in but it's also frustrating.
 
The development rate in Apple's chips has been insane. That's definitely one area where I truly can't fault them.
Some day, I hope to see an A-style chip in one of their computers. Though I don't know if it would be ARM or x86.
 
MacHiavelli said:
Bye, Intel.

The writing. The wall.
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Amen, I long for the day Apple does it all
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burtba said:
It's a pity Apple can't 'fast track' some bug fixes for the iPad Pro & keyboard and while they are at it take full advantage of this 12.9 in screen. Especially after Tim Cook going on about "who needs a laptop", why on earth there is no real file management system, mouse support and intelligent use of the screen real estate in ALL Apple apps is beyond me. This thing would appeal to SO many more people. I still love it and won't go back to a 9in but it's also frustrating.
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Maybe cus it would cut into Laptop Sales?
 
yaxomoxay said:
Stupid question... when do you think that they're going 128-bit?
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I think there is no need for 128bit cpu in the next few years, eventually they'll start making them but there is no rush.
I am more thrilled by architectural changes or new IC with more functionalities built in
 
CJM said:
The development rate in Apple's chips has been insane. That's definitely one area where I truly can't fault them.
Some day, I hope to see an A-style chip in one of their computers. Though I don't know if it would be ARM or x86.
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or PowerPC or MIPS, ...
 
xxmrcxx said:
Just because you have a massive budget doesn't mean you need to use all of it. Why spend an extra $50 on each shelf when the $40 shelf meets all your needs. The savings is extra money you can invest somewhere else.
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I understand your point but those shelves are the cheapest crap you can buy. I was surprised when I saw them too. They are held up by those little beveled black plastic collars. I had the exact same shelves at work and we trashed them and upgraded because they were that bad. It looks like Apple modified them at bit with those heavy duty brackets between every unit which is the reason they look so straight and perfectly aligned.
 
Popeye206 said:
This is one area I think Apple is really shining these days. A great PR move to help educate investors and end users about the amount of work and detail Apple puts into their products.
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And yet they only show Live Fotos in their actual commercials. Apple should make something like this for A-series:

 
burtba said:
It's a pity Apple can't 'fast track' some bug fixes for the iPad Pro & keyboard and while they are at it take full advantage of this 12.9 in screen. Especially after Tim Cook going on about "who needs a laptop", why on earth there is no real file management system, mouse support and intelligent use of the screen real estate in ALL Apple apps is beyond me. This thing would appeal to SO many more people. I still love it and won't go back to a 9in but it's also frustrating.
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So you want Apple to turn iOS into something it isn't?
 
He was awarded 90,000 RSUs in December for his hard work? I just googled RSU to USD and that is the equivalent of $1300 USD.
 
d5aqoëp said:
We would love to see how Apple handles quad core chip if at all they release such type of SOC in future. I am getting bored of dual cores.
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That's one of the most inane thing I've ever heard.

The reason Intel creamed AMD and Apple is kicking other manufacturers butt is the fact they got the highest per core performance by far. Why? Because nearly everything is programmed to work on a few core, especially on a smart phone. Everything that needs massive parallelism is better handled by the GPU or specialized hardware coded DSP's; That's better both for speed and efficiency.
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sulpfiction said:
I understand your point but those shelves are the cheapest crap you can buy. I was surprised when I saw them too. They are held up by those little beveled black plastic collars. I had the exact same shelves at work and we trashed them and upgraded because they were that bad. It looks like Apple modified them at bit with those heavy duty brackets between every unit which is the reason they look so straight and perfectly aligned.
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Or maybe they just ordered then custom from the factory from China, the same place Target buys their shelves.
Doubt their actually modifying target shelves when you can order them by hundreds for cheap direct from the source and get them made to order.
You can get whatever you see in most stores directly on Alibaba.,
 
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