Apple Executives Discuss WWDC and Delayed Siri Features in Interviews

[MacRumors]

Apple's software engineering chief Craig Federighi and marketing chief Greg Joswiak went on a WWDC 2025 media tour this week.

The pair of executives discussed key WWDC 2025 announcements, explained why the more personalized version of Siri is delayed, and more.

We have rounded up their various interview videos below, including their full-length discussion with The Wall Street Journal's Joanna Stern.

Article Link: Apple Executives Discuss WWDC and Delayed Siri Features in Interviews

 

[dwd3885]

They definitely made an example out of Gruber lol

 

[DocMultimedia]

That sure is a lot of info. They should have just said, "we still don't have anything working, but we'll eventually launch something."

 

[turbineseaplane]

They definitely made an example out of Gruber lol

They realized it was time to move onto fully uncritical "State media" coverage.

This is all basically just Apple propaganda.

 

[dwd3885]

They realized it was time to move onto fully uncritical "State media" coverage.

This is all basically just Apple propaganda.

Which is fine. But I don't think the Gruber interviews I'd ever classify in the hard hitting journalism category.

 

[turbineseaplane]

Which is fine. But I don't think the Gruber interviews I'd ever classify in the hard hitting journalism category.

Which makes this extreme pettiness from Apple look even worse.

 

[kaishockz]

why is IJustine still relevant, never saw such a downfail in clicks and relevance

 

[MysteriousStain]

What’s the story with the shirts? Did these all get filmed on the same day?

 

[turbineseaplane]

why is IJustine still relevant, never saw such a downfail in clicks and relevance

What do you mean?
Did something happen with her?

 

[MacLoveMacHate]

Any mention of me getting money back for my 16Pro AI phone that still doesn't have the AI features?

 

[neilw]

I love the videos that tout "Exclusive Interview", when those guys were apparently giving the same interview to (almost) anyone with a microphone.

 

[I WAS the one]

Apple's software engineering chief Craig Federighi and marketing chief Greg Joswiak went on a WWDC 2025 media tour this week.

The pair of executives discussed key WWDC 2025 announcements, explained why the more personalized version of Siri is delayed, and more.

We have rounded up their various interview videos below, including their full-length discussion with The Wall Street Journal's Joanna Stern.

Article Link: Apple Executives Discuss WWDC and Delayed Siri Features in Interviews

This appears to be a staged and repetitive narrative from Apple, consistently delivering the same message. Their clear intent is to avoid acknowledging Siri as a direct competitor or alternative to ChatGPT. It's contradictory for them to now oppose conversational AI, especially since it's the fundamental interaction for large language models (LLMs)—a technology where natural language achieves results.
Evidently, Apple is struggling to compete with advancements from OpenAI, Google, Meta, and others. Rather than admitting this, they're attempting to reframe the narrative by suggesting they're "not interested in a super intelligent assistant," despite having used AI as a system foundation for years. Their current statements seem to completely disregard the current state of AI technology.
Ultimately, Apple can't concede defeat in this race and needs more time. While patience is understandable, their assertion that a "super intelligent assistant" isn't the future is clearly misguided. This is precisely why companies like OpenAI and Google are investing heavily in this area, integrating LLMs into their products and devices. For Apple Intelligence to truly succeed, it needs a standalone app like Gemini or Grok, in addition to system-wide integration. This moment marks a critical period for Apple, a company seemingly faltering before our eyes for the second time in its history.

 

[goonie4life9]

TLDR: Apple is a tiny startup with limited resources. Their small team is pushing the bleeding edge and wants best-in-class, game-changing features that delight customers. The Apple Intelligence features just weren’t quite ready, so at the very last minute, they had to pull them. But, stay tuned, because the pipeline has never been stronger!

 

[sw1tcher]

why is IJustine still relevant, never saw such a downfail in clicks and relevance

I see she's jumped on the Labubu bandwagon too. It probably asks more challenging questions than she can.

 

[turbineseaplane]

It's hard to roll my eyes hard enough for this

 

[Anonymous123]

Yes, ask the marketing chief the hard-hitting questions. I’m sure you’ll get an honest response.

 

[rappr]

Who needs the Talk Show when you can work with creators relevant to people under 40?

 

[turbineseaplane]

Who needs the Talk Show when you can work with creators relevant to people under 40?

If by "creators" you mean "totally uncritical cheer leading shills", then yes, I get it.

 

[ethanwa79]

Which makes this extreme pettiness from Apple look even worse.

Apple’s ALWAYS been extremely petty. Always. It’s in their DNA and started with Steve Jobs at the very beginning. Steve was very petty.

 

[ethanwa79]

Any mention of me getting money back for my 16Pro AI phone that still doesn't have the AI features?

I definitely hope the class action suits go through. I specifically bought my 16 Pro because of the Siri update that was supposed to launch in the Spring. Siri SUCKS and it was the biggest feature that pulled me in to upgrade. I wouldn’t have done so otherwise.

 

[Digital Dude]

Every time I hear that so-called chief engineer at Apple speak, I feel sick. It’s frustrating knowing my house is packed with Apple gear. Most of it is practically useless thanks to Siri, and this might be the last straw. I wasn’t planning on buying anything new for a while, but I’m seriously tempted to give the other side a try. 🫩

 

[Apple Knowledge Navigator]

What has iJustine actually achieved to warrant these interviews?

 

[turbineseaplane]

What has iJustine actually achieved to warrant these interviews?

7MM followers on YT

 

[Wasp14]

They definitely made an example out of Gruber lol

I don’t think so, they’re moving the goalposts and still haven’t demonstrated any of those features working.

Apple’s Spin on the Personalized Siri Apple Intelligence Reset

Most rank and file engineers within Apple do not believe that feature existed in an even vaguely functional state a year ago, and the first any of them ever heard of it was when they watched the keynote with the rest of us on the first day of WWDC last year.

daringfireball.net

 

[KenaiAndrews]

Waiting for my iPhone 16 Pro Max Apple Intelligence class action lawsuit money to roll in. I guess I should keep my day job in the meantime and enjoy iOS 26.