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In a lengthy cover story interview with
Bloomberg Businessweek, Apple CEO
Tim Cook, along with Senior Vice President of Software Engineering
Craig Federighi and Senior Vice President of Design
Jonathan Ive, discussed a number of topics with the magazine, such as the launch of the new iPhones including the upcoming lower-cost iPhone 5c, and thoughts on competitors, and the recurring accusation of the lack of innovation that the company is said to have had in recent years.
Speaking about the iPhone 5c and the opinion of Apple selling a "low-cost" phone, Cook stated the following: Cook also spoke about Android devices and topics such as the market share between the two mobile operating platforms, stating that "It's even more a two-operating-system world today than it was before," and adding to that point "when you look at things like customer satisfaction and usage, you see the gap between Android and iOS being huge." Cook also spoke about Android's device fragmentation, an issue Apple has long pointed to as being a problem for both users and developers: The Apple CEO also spoke about the rise and fall of mobile electronics maker Nokia: Cook last
spoke to
Bloomberg Businessweek in December 2012, and discussed the
management shakeup at Apple initiated by the departure of former iOS chief Scott Forstall, stating that the changes were "driven by desire for increased collaboration." Apple will begin selling the lower-cost
iPhone 5c and
iPhone 5s tomorrow, September 20, throughout its retail stores and online store.
Article Link:
Apple Executives Speak on the 'Low-Cost Phone', Android's Fragmentation Issues