Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
This makes me worried. This is where Apple execs answered criticisms and gave explanations for decisions or delays. The fact that they would miss this opportunity puts us in a bad place with Apple WWDC announcements this year.
 
  • Like
Reactions: delsoul
If this is really retribution, and they really can't take a little criticism, then the entire exec team at apple needs to go. I'm hoping they're just busy or something, but if their egos are really this fragile, it's pathetic and explains a lot of whats rotten in Cupertino these days. Apple Intelligence makes Windows Vista look like a masterpiece in comparison, they need to take that in stride if they're ever going to correct things.
 
There are bigger concerns around Apple than the Siri delay, which they've had a non-answer answer to for months already.
Exactly.

Google io had cutting edge applied computer science on display.

Apple may surprise us, but I doubt that we will see anything as impressive.

I’m sure I will love the new lick of paint for all of its platforms, but likely nothing in the league that google are now operating at.

It’s going to be an interesting case study for MBAs of how Apple came back from the dead. Hit its zenith. And then started to throw it away.

I give them a 50/50 chance as to if they can turn things around.

Companies often fail both to external pressure and internal blindness to the faults in their culture.

Apple is certainly facing the former with the Genai paradigm and their failure to execute to the level that their competitors are.

And whilst none of us know exactly what’s going on inside Apple, every sign points to them feeling that they are correct on all fronts and how they run their business and culture is fine…

So nothing to see here, no major course correction is needed, as they sail towards an iceberg.
 
They will probably do some “interviews” with YouTubers like last year that are completely void of any actual information.

Yeah, the epitome of journalism they are.. ready to suck up hard to any corporation so they get their freebies to review, and access to high level people for interviews. They get more clicks and revenue then.
If any You Tuber was an actual journalist they'd never get the interviews they do. I also distrust the reviews of items they give when they receive them for free from the manufacture.
 
I suspect Daring Fireball’s John Gruber lost this access in 2024 when he published his I Wonder article. Read the last paragraph.

good on Gruber for having the integrity to call it like he sees it.

While we don't and can't know Apple's true motivation for skipping Gruber's WWDC show, it certainly looks like value blind loyalty over integrity
 
Last edited:
The only thing thinner than Apple's skin are the instruments and artist's tools they destroyed in their disastrous AI ad.

Screenshot 2025-05-30 at 16.14.30.png
 
I'm not Gruber's biggest fan but he is on point with it all regarding the BS about Apple Intelligence and the ongoing Siri train smash. They deserve and need that kind of feedback. Would be applaud-able for them to respond maturely. So this harbingers some pretty pathetic and cowardly behaviour from Apple execs, but certainly no surprise anymore. This is the Tim Cook era and product is no longer king. This type of response is a classic symptom of a cult - "shunning" - retribution against, and banishment of, any source of objective criticism and especially against the messenger.

This Apple of 2025 is getting worse by the day. Especially the repetitive cliche phrasing, awfully similar and sterile "fashion-ware" and distinctly cringe-worthy humour in their product presentation videos. No wonder Jony took the exit.
 
Another sign of Apple's arrogance. Instead of coming forward and explaining what happened and saying publicly that it will be done better, what they do is veto people who are "critical" of the brand.

If you don't kiss for its shadow, Apple certainly won't do you any favors. Itˋs a pitty, I think they could use the podcast to be clear and humble about the mistakes they made. But what we will have is another pre-recorded and perfect Keynote in which they show us new features that will be true... or maybe not.
 
It’s notable that nearly all of the blogger / journalist cheerleaders for Apple since the 00s - and some since the 90s - are now very measured in their praise toward towards Apple, with equal amounts of criticism doled out.

That should give them pause for thought.
I wouldn't consider myself an OG Apple fan. My first Mac was a G4 Powerbook, and I still have my original iPhone though. The Apple today is getting harder to support. I like the products I use from them for the most part, but this will be the first year I do not get a new iPhone in a long time. Their hubris around the App Store rules, while short term profitable, I believe put the company at risk of being broken up in the long term. Tim Cook as been amazing for shareholders (myself included here), but companies should cycle top executives every so often to get people from outside the bubble who will 'think different'.
 
No big deal. Gruber never asks the tough questions anyways, and makes it easy for canned responses and self congratulatory behaviour. I would take them to task for such poor and inconsistent software quality as well as poor leadership in several departments. Cash success aside, it is hard not to draw parallels to 80’s Xerox and the RIM of 2007.

Put John Siracusa on. Far more interesting and entertaining than any modern  exec, or just play a busy signal from a landline and it would be the same as having Tim Cook or Jeff Williams on.
He's one of the biggest Apple azzkissers I've ever seen. I think he defends Apple more than Cook does.
 
  • Like
Reactions: JohnWick1954
This makes me worried. This is where Apple execs answered criticisms and gave explanations for decisions or delays. The fact that they would miss this opportunity puts us in a bad place with Apple WWDC announcements this year.
“Answered criticisms” where? Everything was always scripted to the bone.
 
Apple has always had thin skin. If you don't cover their products in the way they want they withhold everything from you. No products for review, no invites to shows, no statements / replies from their PR people.

This is why the same rotation of influencers get products, access, interviews, statements etc - People like MKBHD, iJustine, Mr Whose The Boss etc - The same rotation of people who go easy on Apple. Gruber's recent article went to the bone and they really didn't like that, maybe they even disagreed with him and felt it was a gross exaggeration and as a result he's being shut out.

Not surprising, they have always been like this. I hope this is a wake up call for John that his favorite company isn't his friend and they only liked him when he threw them soft balls.
 
It's amazing how people's attitudes (even my attitude) has trended negative towards Apple over the least year. I poured my life savings into Apple in 2006 so I have every reason to love apple, but man, they are pissing me off lately. And it doesn't help that Siri (HomePod) asks me who I am several times per week, pauses music periodically, and is generally dumber than a brick!!! The fact that I have to say "Hello, you there?" half a dozen times when answering phone calls on my iPhone 16 Pro with my AirPods (come on Apple, figure it out!).
Jobs' Apple (v2) still have everything priced at a premium, but the overall experience was a step (or many steps) above the competition.

Cook's Apple? Not so much, and the past couple of years they've been more blatant with being a money grab without the experience/polish to match the price they're asking for.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.