Apple Expands 'There's More to iPhone' Campaign With New Videos

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Apple today expanded its "There's More to iPhone" marketing campaign to France and the United Kingdom after launching it in Germany late last year.


A new "Why iPhone" page on Apple's website in each country highlights reasons why an iPhone is "more than the device in your hand," ranging from Apple's environmental responsibility to iOS 12 performance improvements to the privacy of features such as Face ID, Apple Maps, and, yes, FaceTime.

Each reason in the list can be expanded to view additional information. Here's what Apple says about protecting user data for example:
At Apple, we believe that data privacy is a fundamental human right. Your personal data belongs to you and no one else.

And while some companies sell your data, we don't. We'll tell you if we collect your data and let you know how it's used. For instance, we may utilize that data to make iPhone more user friendly. And you can always change your settings to limit the amount of information that can be accessed.
Apple today also shared three new "There's More to iPhone" videos on its YouTube channel in the United Kingdom:


The marketing campaign is prominently featured on the iPhone page of Apple's website in France, the United Kingdom, and Germany. It has yet to launch in the United States or any other countries we checked.

Apple has been heavily promoting iPhone XR and iPhone XS trade-ins with a prominent banner on the homepage of its website, store signage, App Store editorials, emails to older iPhone users, and more. Apple provided its first revenue warning in 16 years last quarter due to "fewer iPhone upgrades" than it anticipated.

Article Link: Apple Expands 'There's More to iPhone' Campaign With New Videos
 

iBungie

macrumors regular
Oct 9, 2008
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I had noticed this on the iPhone page in the UK but had not followed through to the content. Thanks for highlighting this.
 
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ArtOfWarfare

macrumors G3
Nov 26, 2007
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It's really disappointing that this is what Apple has become. Gone are the funny and memorable ads. Gone are the products worth buying. Now we just have lousy ads pushing ludicrously overpriced products with minor improvements from prior generations.

At this point I'm thinking Apple is going to have to offer a folding 5G iPhone before I upgrade from my 6+.
 

maverick2007

macrumors regular
Sep 18, 2014
141
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It's really disappointing that this is what Apple has become. Gone are the funny and memorable ads. Gone are the products worth buying. Now we just have lousy ads pushing ludicrously overpriced products with minor improvements from prior generations.

At this point I'm thinking Apple is going to have to offer a folding 5G iPhone before I upgrade from my 6+.
It's really disappointing that this is what Apple has become. Gone are the funny and memorable ads. Gone are the products worth buying. Now we just have lousy ads pushing ludicrously overpriced products with minor improvements from prior generations.

At this point I'm thinking Apple is going to have to offer a folding 5G iPhone before I upgrade from my 6+.
Same here -holding iPhone 6S Plus until I see some innovative iPhone. I am tired of seeing YoY iterations
 

jona2125

macrumors 6502a
Jul 12, 2010
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The more Apple keeps taunting the “we are private, we are secure unlike the competition”, the more it will hit them when they get their blow.

There is no way Apple is not capitalizing and callecting data from its massive user base.
Confirmed from working in their data centers, it's anonymous only to intervention. They have very exact details on where data comes from. Everything is more than just a random device number.
 

cmaier

macrumors G5
Jul 25, 2007
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California
The more Apple keeps taunting the “we are private, we are secure unlike the competition”, the more it will hit them when they get their blow.

There is no way Apple is not capitalizing and callecting data from its massive user base.
“There is no way?” Why not? What’s your evidence since you are making this extraordinary claim?
[doublepost=1551452841][/doublepost]
Those are so f lame, I can't even. Look at how Huawei "the copy cat" is innovating. Where is Apple's high res cameras, foldable phones, anything. Just lame ads
Higher res cameras are worse than lower res cameras given a fixed sensor size.
 

Heineken

macrumors 65816
Jan 27, 2018
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Omg a developer knows how much battery I have left! What will people say when this gets out??
Maybe they can also know your battery health and then you get al kinds of battery pack and battery replacement ads you did not ask for.

The thing is if I did not give my explicit permission to collect anything or “see” anything and it wasn’t clearly discussed in the privacy policy then don’t ****ing do it. End of story.
 

now i see it

macrumors 68040
Jan 2, 2002
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At Apple, we believe that data privacy is a fundamental human right. Your personal data belongs to you and no one else.

And while some companies sell your data, we don't. We'll tell you if we collect your data and let you know how it's used. For instance, we may utilize that data to make iPhone more user friendly. And you can always change your settings to limit the amount of information that can be accessed.
"But.... with over 2 million apps in the App Store there's now way in the world we can police them all, so you're pretty much left on your own as to whether or not an app from our App Store is slurping up everything you do and tracking everywhere you go. So download at your own risk"