Apple Expected to Buy Another Silicon Valley Campus

[turbineseaplane]

I wish the Liquid Glass team were collaborating more ... with actual humans trying to effectively use the software to get things done.

"How it looks" and "is it cool" should not be the primary goals of UI design.

 

[WarmWinterHat]

Mine was mostly a joke but I think they have too many trade-offs compared to carrying a phone and a tablet. They are surely great for the right target but I don't think that's where mainstream phones are going.

You're probably right. I prefer smaller and less screen and weight, since I don't use my phone for content consumption or social media. I'm obviously in the minority.

 

[turbineseaplane]

You're probably right. I prefer smaller and less screen and weight, since I don't use my phone for content consumption or social media. I'm obviously in the minority.

As @citysnaps is constantly pointing out, Apple has billions of users.

They should be offering a more diverse mix of hardware options given how different people have different needs & wants.

 

[Terrinb]

Interesting that they are purchasing leased real estate when less successful companies are selling property they are using and leasing it back.

That is the approach of hedge funds. Buy a company that owns real estate, force them to divest their real estate, and then lease the land back to them. They might get a little money up front but they end up paying a lot more in the long run.

 

[citysnaps]

I wish the Liquid Glass team were collaborating more ... with actual humans trying to effectively use the software to get things done.

"How it looks" and "is it cool" should not be the primary goals of UI design.

How do you know they're not. How long have you been using/testing liquid glass?

 

[switz]

Almost forget that the slab of glass in my hand also is a cell phone what with all the other stuff at hand in the slab of glass.

 

[citysnaps]

As @citysnaps is constantly pointing out, Apple has billions of users.

They should be offering a more diverse mix of hardware options given how different people have different needs & wants.

Apple's 1+ Billion users are apparently happy with what Apple offers because they are repeat customers.

Unhappy customers jump ship to go to companies with better solutions. That's about exercising one's agency.

 

[switz]

The TSMC chips made for Apple seem to run only Apple software. So Google might have an option to say Apple allows no competition for iPhone operating systems. Seems like where the EU is going…..

 

[xalea]

Taking the McDonald's business plan approach I see.

 

[MistrSynistr]

Nice lil' spot to fit empty desks from everyone fleeing to META. lol.

 

[ksec]

I wonder if this counts towards the $500 billion they promised to invest in the US in the next four years. (I don't think there was a formal definition for what counts as investment so purchasing offices for roughly a billion could be easily added to the investment total).

Good Question! They could always sell it after.

I am also wondering if the current market for these building are falling and Apple is buying them for the cheap?

 

[ksec]

Taking the McDonald's business plan approach I see.

They could have done it with their Store but they didn't.

 

[turbineseaplane]

They could have done it with their Store but they didn't.

Much harder to do with the particulars of Apple stores, which fare much better/best when in malls and/or alongside other retailers for foot traffic.

 

[Raoul Pérez]

Apple says “remote work destroys productivity, less cost efficient since projects go much longer than needed and worse for environment as our campus is net neutral but staff homes are not”

import all families to the campus. why not?

 

[CapitalIdea]

And awful for collaboration.

I collaborate just fine remotely.

 

[tomtad]

It's a new campus for "AirPower" and "FineWoven" R&D

There will also be a new wing specifically for "Services" research & testing.

The Tim "Cooking" building.

God I forgot about FineWoven.

What the hell was going on there!?

 

[turbineseaplane]

God I forgot about FineWoven.

What the hell was going on there!?

It wasn't very "fine" or "good" or even "passable".
Just straight garbage that I'm shocked they let go all the way to release to the public.

 

[bradman83]

The TSMC chips made for Apple seem to run only Apple software. So Google might have an option to say Apple allows no competition for iPhone operating systems. Seems like where the EU is going…..

Apple's A and M series chips use standard ARM instruction sets. Asahi Linux is an ARM native Linux variant that can run directly on M series Macs without virtualization or macOS being launched. (Note that Apple's boot loader security mechanisms make it difficult for third parties to do, but not impossible).

 

[Nomad-X]

Perhaps buying a viable and operational AI company would have been better

You say that, and it might be just in my bubble, but I just don't hear about Apple and AI anymore. It's clearly not what they are good at. Better to just collaborate with an existing AI company and handle the privacy I reckon.

 

[AgentOSX]

We are fast approaching a threshold where it is a breach of fiduciary duty to have corporate HQs in California.

 

[WarmWinterHat]

Apple's 1+ Billion users are apparently happy with what Apple offers because they are repeat customers.

Unhappy customers jump ship to go to companies with better solutions. That's about exercising one's agency.

User =/= happy. A coworker of mine has an iPhone, simply because his family uses iPhone. He complain constantly and would like to go back to android, but since they have family sharing set up for everything, he stays.

I'm an indifferent customer. There is a lot of grey space between happy and unhappy.

 

[ZipZilla]

Yup. The Jammie Jamboree is over. Back to the office to hopefully fix the horrible, 10 years behind Google Assistant, Siri.

 

[DocMultimedia]

Remote work is better for the employee, more cost efficient for both parties, and better for the environment.

I'd agree with the latter, but not the former two. Some employees may like it, but not all. The lack of instant collaboration really hurts cost efficiency IMO. My company went fully remote and isn't going back. The decreased efficiency is obvious.

 

[visualseed]

How do you know they're not. How long have you been using/testing liquid glass?

Nearly every week I get a new version to test

 

[cicalinarrot]

This is the flaw that really needs to be corrected.

Not all users / use cases are "the mainstream".

We really should have more options in this day and age to cater to all various users and use cases.

We tried.
Around a decade ago, Android phones used to try all sort of weird ideas and almost none of them worked. After a while, we undertood that it was mostly gimmicks that helped marketing phones. Nobody remembers or really enjoyed almost any of them. Buying them was a bet on how much you were willing to pay for a possibly useless novelty.
So we settled for normal phones with things most people need, instead of creating new stuff nobody really needs. Just like we've done with cars.
It's less exciting but actually more mature. Phones are tools, not toys, and buyers are just people who need that apps to run, the camera to take good pictures, the battery to last enough and unexciting stuff like that. You don't need to be entertained by a bat-gadget.
Now, is this the case for foldables? I don't think so, I think it's cool tech for some niche uses. Still, it's one singlr relevant change, in the whole industry, in many years. And some people very much want it for the novelty.