Apple Expected to Buy Another Silicon Valley Campus

[turbineseaplane]

We tried.
Around a decade ago

In the tech world that may as well be half a century ago.

It's also not a justification to "never try again", which would be a really odd take.

Phones are tools, not toys, and buyers are just people who need that apps to run, the camera to take good pictures, the battery to last enough and unexciting stuff like that. You don't need to be entertained by a bat-gadget.

EXACTLY!
Well said!

That's why I want a smaller phone.

It's a tool that I need to be small, svelte, easily handheld and tucked away in pockets.

It totally sucks to have these huge patio paver sized addiction slot machines as the only choice.

 

[montuori]

The decreased efficiency is obvious.

People are not washing machines and efficiency should not be the only criterion when talking about remote work. Quality of life is a more important goal than eking out another feature under an artificial deadline.

 

[richpjr]

They need a new campus to house their emoji team.

 

[aapl owner]

Remote work is better for the employee, more cost efficient for both parties, and better for the environment.

But not nearly as good for the company and they are the ones paying their salary. Work from home has many limitations and lack of collaboration is a big one.

 

[cicalinarrot]

In the tech world that may as well be half a century ago.

It's also not a justification to "never try again", which would be a really odd take.

I don't think it is an odd take. It happened with most industries, at the beginning of a new kind of product, to have a very experimental phase and then to settle for safer ideas for very long periods. This is why many car lovers think cars aren't exciting anymore.
And of course the childish side of me do wants to see new ideas and the practical side of me would like to have a wider choice just like you do (I understand your point of view better now) but this is simply how I believe things will go, without judging it as right or good.

Smaller phones are a good example: some people love the idea but I don't believe they'll happen (or just every once in a while) because it's a niche market that has costs and rewards Apple with... diminished sales for pricier phones. But yeah, it'd be nice for us to have a choice.

 

[turbineseaplane]

I don't think it is an odd takr.

And I do.

Agree to disagree.

Cheers

 

[ricketysquire]

The iCampus 26

With Liquid Glass and Ai

 

[rp2011]

How about come out with a flip phone and innovate again.

I'd be satisfied if they released a VGA CRT monitor.

But seriously, I wonder what they are up to? I know these properties are already mostly occupied by Apple, but it still feels they got something up their sleeves.

 

[ProbablyDylan]

User =/= happy. A coworker of mine has an iPhone, simply because his family uses iPhone. He complain constantly and would like to go back to android, but since they have family sharing set up for everything, he stays.

Hi, yes, this is me, I'm that coworker. Though it's more of a groaning about screen size and watch compatibility thing over here. Not leaving family sharing, facetime and find my for a smart watch. Life is full of compromise but the heart wants what the heart wants.

There is a lot of grey space between happy and unhappy.

That must be the space they were looking at when they came up with space gray!

 

[turbineseaplane]

User =/= happy.

That describes me.

I can take it or leave it on iOS --- It's fine for now, but I'm ready to jump if a new device comes out (from basically anyone) that's 13 Mini sized or smaller (smaller the better!).

I keep using iOS right now because I already have it.

 

[HaHaRich!]

@Hartley any chance this is related to the new real estate tax benefits of the Big Beautiful Bill? Apple used to have enough cash on hand to buy and sell the US treasury, but found that it was more cost effective (thanks to laws about overseas profits) to take out bank loans and pay them back in the countries where the revenue was generated, because the interest rates were lower than the taxes to “repatriate” the profits. With the new tax incentives, it may be cheaper to pay for the property outright then to move funds from abroad to pay rent in the US

 

[turbineseaplane]

@Hartley any chance this is related to the new real estate tax benefits of the Big Beautiful Bill? Apple used to have enough cash on hand to buy and sell the US treasury, but found that it was more cost effective (thanks to laws about overseas profits) to take out bank loans and pay them back in the countries where the revenue was generated, because the interest rates were lower than the taxes to “repatriate” the profits. With the new tax incentives, it may be cheaper to pay for the property outright then to move funds from abroad to pay rent in the US

You're probably onto something.

Tim is an impressively savvy miser

 

[grammatica]

In February, Apple announced that it will invest over $500 billion in the US. I was skeptical of that considering that only 20,000 jobs were going to come out of that figure. Now, it's clear that Apple will be counting these past few campus purchases as a part of the $500 billion. This is incredibly disingenuous. 20,000 jobs out of $500 billion makes no sense.

 

[jimscard]

Last time I was in Cupertino, nearly every block in the city had at least one Apple facility, and I wouldn’t be surprised if some of these offic

Hopefully then can put money to developers and AI research as well..

Apple's already doing plenty of AI research, and their recently published papers show that, unlike some companies that are chasing pie-in-the-sky science fiction ai, Apple is focused on things that matter -- taking care of hallucinations, eliminating the need for cloud-based AI services, infusing AI all through their products, delivering real value for real people through AIs that run on their own devices, privately, without high monthly costs to both their wallet and the environment.

Most likely, the reason they let the hndful of ai people leave without a fight is because their expertise lies in giant models that have no practical uses for consumers. I don't care how much money Meta offered them -- to go from a company focused on privacy and consumer value, to one that is building "superintelligence" that can analyze all of the personal data they collect-- for what purpose, I don't know, but it's not going to be anything that benefits the consumer, that's for sure.

 

[johnnytravels]

For who? The thousands of new employees who do not fix the bugs in their software?

 

[svish]

Interesting to know about this. Wonder why Apple is acquiring more properties.

 

[Steve121178]

I wonder if this has more to do with bolstering investor confidence than anything else.

Signalling that they have major expansion plans obviously is a positive sign for investors… Apple need not even do anything with these properties. Sell later and profit.

...or they could fill them with software engineers to help fix their terrible software.

 

[springsup]

Meanwhile, the employees would rather WFH