Apple Expected to Release New MacBook Air at End of Third Quarter: September or October

MacRumors

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Apple will release a new MacBook Air at the end of the third quarter, according to Taiwanese research firm TrendForce. That lines up with either September or October, depending on how the wording is interpreted.


TrendForce also refers to a new MacBook Pro in future tense, but it is surely referring to the models released in July, when the third quarter began:
The second quarter was the transition period when Apple was preparing for the releases of the upcoming new MacBook devices for the year. TrendForce therefore expects MacBook shipments to again post a large QoQ increase in 3Q18, as Apple will be releasing a new MacBook Pro at the start of the quarter and a new MacBook Air at the end of the quarter.
The report does not provide additional details, but both Apple analyst Ming-Chi Kuo and Bloomberg News reporter Mark Gurman expect Apple to release a new entry-level notebook later this year, and they are two of the more reliable sources as it relates to Apple's upcoming product plans.

TrendForce specifically says it will be a new MacBook Air, but Kuo and Gurman have not identified what branding the notebook will have.

Earlier this year, DigiTimes claimed that Apple will release the first MacBook Air with a Retina display in the second half of 2018, and noted that it will be a 13-inch model in a separate report. This week, it said Quanta will assemble new "inexpensive notebooks" from Apple in the fourth quarter.

Whether it turns out to be a MacBook, MacBook Air, or something else, Gurman expects at least one of the entry-level notebooks, if there are more than one, to have a starting price of $999 or less in the United States.

The current MacBook Air hasn't seen any substantial updates in over three years. Since that time, Apple has discontinued the 11-inch model, while the processor on the base 13-inch model received a minor bump in clock speed, but it's still a Broadwell chip from the 2014-2015 timeframe.

Apple could announce availability of a new MacBook Air via press release at any point this fall, or save it for a September or October event. At this point, we lean towards an October release, as the September event should be busy, with a trio of new iPhones, Apple Watch Series 4 models, new AirPods, and more.

With refreshes to other Macs expected later this year, including the iMac and Mac mini, and a widely expected iPad Pro with Face ID, Apple may have enough in its pipeline for an October event, which it last held in 2016.

Article Link: Apple Expected to Release New MacBook Air at End of Third Quarter: September or October
 

Appleaker

macrumors 68020
Jun 13, 2016
2,198
4,182
Expect it at an October Mac event. They've had a 'Back to the Mac' event in the past but I think this years event deserves that title more than any other event in the past.
 

mithion

macrumors regular
Mar 1, 2016
164
404
Reno, NV
They should rename the current macbook the Macbook Air since it sacrifices performance for weight and portability (as light as air!). And this new version of a budget laptop rumored to be introduce this fall should be called just Macbook since it will likely fall somewhere in the middle between the Air and the Pros in terms of mobility and performance.

So to recap
Current macbook -> Macbook Air
New budget laptop -> Macbook
Macbook Pros -> no change

This would be more logical to me at least.
 

newyorksole

macrumors 68040
Apr 2, 2008
3,605
3,301
New York.
I’m excited for this holiday season. Probably say that every year, but all these updates sound promising.

Larger iPhone X style phone, iPad with Face ID, hopefully a redesigned iMac, AirPower, AirPods wireless charging case.
 

oldmacs

macrumors 601
Sep 14, 2010
4,302
5,699
Australia
They should rename the current macbook the Macbook Air since it sacrifices performance for weight and portability (as light as air!). And this new version of a budget laptop rumored to be introduce this fall should be called just Macbook since it will likely fall somewhere in the middle between the Air and the Pros in terms of mobility and performance.

So to recap
Current macbook -> Macbook Air
New budget laptop -> Macbook
Macbook Pros -> no change

This would be more logical to me at least.
This times 100.

The current Air should have been renamed the MacBook when the rMB came out in 2015. It should have been 'the new Air'.
 

Dave245

macrumors 604
Sep 15, 2013
7,331
5,188
If they put a Retina display in the Air and reduce the bezels I think they would sell like hot cakes.

It may even be made thinner and lighter and added to the MacBook line up instead. The 12” MacBook is then dropped in price too the rumoured $999 like Mark Gurman reported.
 

PatriotInvasion

macrumors 68000
Jul 18, 2010
1,525
570
Boston, MA
This consumer-focused MacBook is what I'm most excited for this fall. The existing product lineup for Apple's consumer notebooks is an awkward mess. 13" dinosaur MacBook Air, 12" MacBook that is as expensive as the neutered version of the 13" MacBook Pro. Yuck. I love the 12" MacBook, but I hope they throw all 3 SKU's away and release something clean and new like this:

13" MacBook starting at $999
  • 2560x1600 Retina display
  • Two USB-C/Thunderbolt 3 ports
  • Face ID (or Touch Bar with Touch ID BTO option)
  • 128GB SSD up to 1TB SSD
  • Dual Core i5 up to Core i7
  • 8GB of RAM up to 16GB
So basically, this is the "Retina MacBook Air" that people have really wanted for years. This approach would provide a great consumer notebook option that can fill the $999-$1,499 price range before you enter MacBook Pro territory. It would also provide symmetry with the iPad product line which features a single "iPad" followed by two iPad Pro models, while maintaining the distinction that iPads are <$1,000 and Macs are >$1,000. Clean, simple, and makes sense. Hope it happens.
 
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Dave245

macrumors 604
Sep 15, 2013
7,331
5,188
Isn’t Septmeber Q3 and October Q4? If it’s only a small update I could easily see them announcing at the September keynote alongside the iPhone, IPad Pro and Apple Watch Series 4.
 

Peperino

macrumors 6502a
Nov 2, 2016
702
1,239
Let's see how the base model ships... that is Apple's trick.
They are now shipping base Macbook pros with 8Gb Ram and 128 internal HD. And that is Macbook Pros... imagine what will be the specs for base Air models..

They ship unusable base models in order to say Macbook starts at $999

What a joke...!
 

ksec

macrumors 6502a
Dec 23, 2015
948
899
If they put a Retina display in the Air and reduce the bezels I think they would sell like hot cakes.

It may even be made thinner and lighter and added to the MacBook line up instead. The 12” MacBook is then dropped in price too the rumoured $999 like Mark Gurman reported.
The MacBook Air is the only MacBook line that has an TN Screen. And they are cheap. Even if Apple does 1080P Res, which arguably is not Retina for Apple would still be much better.

But than when Chuwi release a Notebook [1] for $300 and it is half decent. I believe there is no reason why Apple cant do a cheaper MacBook, with Retina Screen for $799. And the MacBook Needs a 14" Res version. ( Speaking of which reminds me of a thread )

[1] https://www.anandtech.com/show/13211/chuwi-launches-the-lapbook-se-gemini-lake-and-ssd-for-300
 
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