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"Gurman expects at least one of the entry-level notebooks to have a starting price of $999"

What's Apple idea of entry level? 2GB RAM and 64MB SSD?
The current $999 entry level model is 8GB/128GB, and has been for several years.

That’s what the new model will have. There’s no way it will be 16GB RAM—or a 256GB SSD, for that matter. Neither is happening in a $999 machine.
 
I'd find a way to begrudgingly live with USB-C and the lost MagSafe port -- but butterfly keyboard is still a dealbreaker for me.

Here's hoping they use the "old" keyboard as a "budget" move.

Controversial, but I'd live with a (good) plastic body if it saved weight and cost.
 
They should rename the current macbook the Macbook Air since it sacrifices performance for weight and portability (as light as air!). And this new version of a budget laptop rumored to be introduce this fall should be called just Macbook since it will likely fall somewhere in the middle between the Air and the Pros in terms of mobility and performance.

So to recap
Current macbook -> Macbook Air
New budget laptop -> Macbook
Macbook Pros -> no change

This would be more logical to me at least.

I like this plan too.

I would like to see them rename the MacBook to the MacBook Air, but add one more USB-C port. They don't need to be thunderbolt 3 versions, just standard USB-C capabilities and for charging.

Then release the new MacBook based on the Air design, but this time include two USB-C thunderbolt ports. This would help differentiate the capabilities of the computers. I can see Apple dropping the non-touchbar version of the MacBook Pro as this will overlap that category and price point.

To me, that would be a much cleaner laptop lineup, with clear objectives and price points for each laptop option.
 
I'd find a way to begrudgingly live with USB-C and the lost MagSafe port -- but butterfly keyboard is still a dealbreaker for me.

Here's hoping they use the "old" keyboard as a "budget" move.

Controversial, but I'd live with a (good) plastic body if it saved weight and cost.
old keyboard will be a 300 dollar upgrade from the base model. Along with MagSafe, from a non rechargeable single use laptop.
 
All anyone has
Ever asked for is a MacBook Air with a retina screen.
A thin, 3 lb. 13” retina machine with a 15W CPU, 8GB RAM and 128GB SSD has been available for years. But the nTB MBP cost $1,299. How could Apple sell the same basic specs for $999

The problem/challenge has been how to remove enough cost that 13” retina model could be sold for $300 less. Component costs have come down some over time, but we’ll have wait to see what the specs are on the Air replacement. At $999, I’m skeptical it will be retina, rather it would be a $100-$150 upgrade. But there’s no doubt it will have a better screen than the current Air.
 
The problem with the Air is that it's too expensive to be an "inexpensive" laptop and it is competing squarely in a market where products that are as thin and light are more likely to be "hybrids" or Chromebooks that offer convertible touch screen designs or pen support which offer better value for most users.

As just a "vanilla" laptop it it overpriced and lackluster and while it "airiness" used to be a major selling point there is already a lot of competition in the ultralight laptop market.

I am sure a refresh of the Air will generate some quick sales in the first quarter, but the overall health of this product line is in question if Apple simply proceeds by continuing to ignore the 2-in-1 laptops and Chromebooks competing in this market and trying to sell an overpriced vanilla laptop in the supposed post-PC era and doesn't even wow us for design anymore.

Barring any significant spec bump, price drop or design changes I think this will be an underwhelming product launch.
 
I can see Apple just dropping the price of the non-touchbar MacBook Pro and using that as an Air replacement (as they've suggested before). After all they haven't updated it at all when the touchbar pro was updated recently so it could do with a price drop. Unless they're waiting for suitable processors to spec bump it, that is.

After all they already updated the Air and called it a MacBook.
 
I would not be at all surprised if the new "MacBook Air" is the current MacBook (with a spec bump) and the 13" MacBook Pro without Touchbar (the "MacBook Escape") becomes the new MacBook to re-align the product mix as such:

MacBook Air - smallest and lightest (like the current model was when launched back in 2008)
MacBook - larger and heavier with two USB-C/TB3 ports, better performance and longer life
MacBook Pro - four USB-C/TB3 ports, still more performance and TouchBar (plus 15" option).
 
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This consumer-focused MacBook is what I'm most excited for this fall. The existing product lineup for Apple's consumer notebooks is an awkward mess. 13" dinosaur MacBook Air, 12" MacBook that is as expensive as this neutered version of the 13" MacBook Pro. Yuck. I love the 12" MacBook, but I hope they throw all 3 SKU's away and release something clean and new like this:

13" MacBook starting at $999
  • 2560x1600 Retina display
  • Two USB-C/Thunderbolt 3 ports
  • Face ID (or Touch Bar with Touch ID BTO option)
  • 128GB SSD up to 1TB SSD
  • Dual Core i5 up to Core i7
  • 8GB of RAM up to 16GB
So basically, this is the "Retina MacBook Air" that people have really wanted for years. This approach would provide a great consumer notebook option that can fill the $999-$1,499 price range before you enter MacBook Pro territory. It would also provide symmetry with the iPad product line which features a single "iPad" followed by two iPad Pro models, while maintaining the distinction that iPads are <$1,000 and Macs are >$1,000. Clean, simple, and makes sense. Hope it happens.
Except for FaceID, you just described exactly the $1,299 MacBook Pro that has been available for years. The problem has been how to get the price to $999 without removing $300 worth of profit.
 
It could also be an 11” retina MB. This way they would have 11,12,13 and 15 instead of hurting sales of the base 13”. I don’t see how they can sell a cheaper 13” retina and not hurt the $1299-1499 sales. Perhaps taking away TB3 or using Kaby Lake instead of a newer generation.
Keeping this budget MB on Kaby Lake lets them make a clear distinction between dual and quad core. Giving a 13” retina MB a CoffeeLake quad core CPU would be a mistake imo. Great for consumers, bad for the bottom line.
 
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Just in time for back to school...oh wait.

giphy.gif
 
There are still some of the registered product ID numbers in Eurasia that have not been released yet, and they were registered as running 10.13.x, so new MacBooks should come in september rather than october, or at least before Mojave is released (and I really hope so, as I wouldn’t buy a new Macbook with 10.14.0 not even drunk... if at least it was 10.14.4, maybe, but 10.14.0, come on!!). Let’s really hope they ship with 10.13.6, as registered in Eurasia.
 
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It doesn't make sense to keep using the Air moniker

It's either Pro or non-Pro

MacBook - MacBook Pro
iMac - iMac Pro
iPad - iPad Pro
iPhone - iPhone Pro
Apple Watch - Apple Watch Pro
Apple TV - Apple TV Pro
iCloud - iCloud Pro

Simple!

To be honest it doesn't make sense to use the Pro moniker either :oops:
 
There are still some of the registered product ID numbers in Eurasia that have not been released yet, and they were registered as running 10.13.x, so new MacBooks should come in september rather than october, or at least before Mojave is released (and I really hope so, as I wouldn’t buy a new Macbook with 10.14.0 not even drunk... if at least it was 10.14.4, maybe, but 10.14.0, come on!!). Let’s really hope they ship with 10.13.6, as registered in Eurasia.

This is a very good point, I think they will be announced/released in September not sure if it will be during the keynote or after. The 12” MacBook is due an update, as is the iMac and so on, it will not take that long to show a slide on the keynote of updated specs to the Mac’s and say something like “and today we are adding a new 13” MacBook” show the specs and so on, similar to when they announced spec updates at last years WWDC.
 
:rolleyes: They've been expected to for over 2 years. We see this article again and again. Might even be the exact same one re-published with a couple details changed. I'll believe it when Apple announces it.
 
Apple might replace a product that has not been replace for a while, at the time of the year when they normally release products. Thanks for this amazing revelation! Those analysts sure earn there money!
 
Seeing all this anniversary iMac releasing videos makes me remember how excited I have been when apple had launched new hardware ...
i hope this new machine will make me feel like this again
 
I would buy a 15” MacBook with Retina display. No more than 1500 bucks. I don’t need a lot of performance but the screen real estate is helpful when writing in 2 apps side by side.
 
Apple should bump up the storage for base model macbook to 256GB (price remains)

Hell, even my iPhone X is 256gb.
 
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