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Make no sense to diversify and create confusion amongst the macbook lineup.

A simple 13 inch sounds good. Anything smaller, go for iPad 11” or 12.9.

Anything larger, choose the mbp 15TB

It could also be an 11” retina MB. This way they would have 11,12,13 and 15 instead of hurting sales of the base 13”. I don’t see how they can sell a cheaper 13” retina and not hurt the $1299-1499 sales. Perhaps taking away TB3 or using Kaby Lake instead of a newer generation.
Keeping this budget MB on Kaby Lake lets them make a clear distinction between dual and quad core. Giving a 13” retina MB a CoffeeLake quad core CPU would be a mistake imo. Great for consumers, bad for the bottom line.
[doublepost=1534357511][/doublepost]Maybe they retires the 12” and 13”, make it a 14” and claims innovation haha

Plot twist: Apple retires the 12" MB, make it 13" instead, and then claims innovation.
 
Can we just get a body leak for this already. It's killing me.

You know what I think this is? A keyboard dock for the iPad Pro that allows you to dual boot iOS / macOS using the iPad as your screen (touch would be disabled).

Starting at $399 for the smaller iPad Pro.

#WhatsAComputer
 
Would love a new MBA. I want to replace my 2014 MBA. Have been looking at a MBP. They are nice but very over powered for what I do and big.

My MBA is the best computer I’ve ever owned. Love everything about it.
 
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Even though the Air is running older specs, it can still run circles around the 12” MacBook (which I would say is currently an issue for Apple considering how much more the 12” costs). I got a 2016 MacBook the day they were released and if I could go back I would have gotten an Air instead without hesitation. The 12” retina is pretty to look at but the Air is much cheaper and faster. The only problem if I did switch back to an Air would be that hideous screen res on the Air, but it would still be worth it.
 
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This times 100.

The current Air should have been renamed the MacBook when the rMB came out in 2015. It should have been 'the new Air'.
Why is everyone so obsessed with the naming scheme? When you remove all the names and shop by specs (like everyone does anyway) it all makes perfect sense. Customers have been doing that for years ever since Apple added and changed the brands and made it confusing. But it's only confusing if you only shop by brand.
 
Even though the Air is running older specs, it can still run circles around the 12” MacBook (which I would say is currently an issue for Apple considering how much more the 12” costs). I got a 2016 MacBook the day they were released and if I could go back I would have gotten an Air instead without hesitation. The 12” retina is pretty to look at but the Air is much cheaper and faster. The only problem if I did switch back to an Air would be that hideous screen res on the Air, but it would still be worth it.
That’s why I won’t buy the MacBook. It’s gorgeous but over priced and I’d rather just use my iPad Pro and Smart Keyboard.
 
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Still using my 2012 11" MacBook Air (Core i5, 128GB, 4GB ram).
My only complaint is the screen.

Runs Mohave beta just fine.


View attachment 776133
Totes. I updated my 2012 11" with a 512 SSD and it's a rock star....except for the display. Mine has developed a slight blur across the entire display. At first, I thought it was just my age, but then I put it up side to side with my MBPro, and laughed out loud.
 
They can put in it a quad core and a dedicated gpu, but if the quality and reliability remains the same as the Pro’s released since the redesign, it’s a no for me. I invested in a 2017 15” pro six months ago and it’s already at the Genius Bar waiting for a display and logic board replacement.
Apple need to get his s**t together with QA
 
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Except for FaceID, you just described exactly the $1,299 MacBook Pro that has been available for years. The problem has been how to get the price to $999 without removing $300 worth of profit.

Yes, I understand, but I also mentioned the wedge shape design of the 12" MacBook and MacBook Air it replaces which would perhaps allow them to hit the ~2.5lb weight range which would further differentiate the design. Also, a big part of my point was simply around branding and product positioning. Branding the current non-Touch Bar MacBook Pro as "Pro" and not simply a 13" MacBook was awkward from the start. I think it makes more sense now to leave the "Pro" designation to the 4 and 6-core Touch Bar machines at the higher price points.

As for pricing, Apple's been selling a 2560x1600 13" display Mac for 6 years now. The hope is that they've reached a point where they can pack that into the spec range the MacBook Air has been selling at $999 for years.
 
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What I would love in an Air: an LTE modem, to make it truly an "air". Give the thing 5G LTE and faceID and set the industry on fire. I would like to see Apple innovate something useful in the laptop space.
 
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MacBook Air Pro ... updated processor, removed all ports (replaced with ONE usb-c) ... and space gray color ... starting at $ 2000
[doublepost=1534360704][/doublepost]
What I would love in an Air: an LTE modem, to make it truly an "air". Give the thing 5G LTE and faceID and set the industry on fire. I would like to see Apple innovate something useful in the laptop space.

I have a MacBook Air 2011, very happy with it. It actually features TWO Usb-A ports, very easy to connect the phone and make it LTE, been doing this since years, no problem at all. Using same data plan as my iPhone, no need to have 2 SIM cards etc (20 GB 30mbit 14 USD per month).
 
It will look something like . . .

TopDown-12_9-IOS11-sg.png
 
"Gurman expects at least one of the entry-level notebooks to have a starting price of $999"

What's Apple idea of entry level? 2GB RAM and 64MB SSD?
Probably. You can bet that Apple will add a retina display to the new Air and cripple it in some other way (touch keyboard, no ports at all, only 32GB storage, Celeron CPU, whatever).
 
If I can somehow get a 13" machine with 256GB SSD, 16GB RAM, quad core CPU, Retina, and a working keyboard for $1500, I would be incredibly please.
 
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There's no way there's going to be a MacBook Air with a retina screen. That would completely defeat the purpose of the MacBook.

If the MacBook Air is kept separate from the MacBook, it will continue to be a low-budget option with a non-retina screen, I'm sure of it.

I wouldn’t be so sure about that when you take a look at the Mojave changes. With the LCD font smoothing option gone, Mojave will be a substandard experience on a non-retina screen unless you want to dive into Terminal to run some defaults commands. If there’s even a bit of the old Apple left in the company, they won’t release another non-retina computer with such an OS release just around the corner.
 
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Apple has a real opportunity here to not screw up. This update could be so simple and yet so desirable to consumers. Apple needs to have an updated entry level everyday laptop, and the MacBook is just not that product.....too few ports, too small screen, keyboard problems, underpowered processors, limited battery life. The current MacBook is a niche product for people that put portability above everything else....which is fine.....but not the right device for the everyday entry level consumer.

Apple, this is so simple:
  • Keep the beloved wedge shape and iconic illuminated Apple logo
  • Keep the ports
  • Keep the crazy great Battery life
  • Keep the current MBA trackpad and keyboard (no butterfly mechanism)
  • Replace thunderbolt 2 with thunderbolt 3
  • Replace TN display with 1080p IPS Display
  • Update the processor and other internals with modest/routine spec bumps
  • Reduce the bezel to reduce the footprint.....but this is not a big priority
  • Keep the MacBook Air name and $999 price point: it’s the lowest priced MacBook....so light on the pocketbook
 
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What I would love in an Air: an LTE modem, to make it truly an "air". Give the thing 5G LTE and faceID and set the industry on fire. I would like to see Apple innovate something useful in the laptop space.

An LTE laptop from Apple would be amazing. I’d most likely ditch my iPad Pro if I could get that built-in LTE in a MacBook of some kind.
[doublepost=1534363236][/doublepost]
Im quite interested in this update, however, I wont be buying if it comes with the butterfly keyboard/

I’m afraid a butterfly keyboard would be a deal-breaker for me as well. While I need a new private computer and I’d like to try Mojave (which my 2011 Mac mini won’t get), the reliability problems with the butterfly keyboard are still making it hard for me to spend money on one as I’d like to keep it for multiple years.
 
It doesn't make sense to keep using the Air moniker

It's either Pro or non-Pro

MacBook - MacBook Pro
iMac - iMac Pro
iPad - iPad Pro
iPhone - iPhone Pro
Apple Watch - Apple Watch Pro
Apple TV - Apple TV Pro
iCloud - iCloud Pro

Simple!

I agree with your comment about the Air moniker, but it would be silly to have a "Pro" watch, phone, or Apple TV, since professional phone or watch users or TV viewers aren't really a thing.
 
Apple has a real opportunity here to not screw up. This update could be so simple and yet so desirable to consumers. Apple needs to have an updated entry level everyday laptop, and the MacBook is just not that product.....too few ports, too small screen, keyboard problems, underpowered processors, limited battery life. The current MacBook is a niche product for people that put portability above everything else....which is fine.....but not the right device for the everyday entry level consumer.

Apple, this is so simple:
  • Keep the beloved wedge shape and iconic illuminated Apple logo
  • Keep the ports
  • Keep the crazy great Battery life
  • Replace thunderbolt 2 with thunderbolt 3
  • Replace TN display with 1080p IPS Display
  • Update the processor and other internals with modest/routine spec bumps
  • Reduce the bezel to reduce the footprint.....but this is not a big priority
  • Keep the MacBook Air name and $999 price point: it’s the lowest priced MacBook....so light on the pocketbook

Yeah I think this makes a lot of sense. Some of these wish lists I'm reading on this thread are sort of crazy. Quad core and retina in a new budget laptop? That's unpossible! Seriously, if you start adding those specs the battery life goes away unless you also vastly increase the battery size, in which case you are stuck with something much more bulky - might as well give current nTB Macbook Pro a non-retina screen, lower the price and call it a day.
 
This consumer-focused MacBook is what I'm most excited for this fall. The existing product lineup for Apple's consumer notebooks is an awkward mess. 13" dinosaur MacBook Air, 12" MacBook that is as expensive as this neutered version of the 13" MacBook Pro. Yuck. I love the 12" MacBook, but I hope they throw all 3 SKU's away and release something clean and new like this:

13" MacBook starting at $999
  • 2560x1600 Retina display
  • Two USB-C/Thunderbolt 3 ports
  • Face ID (or Touch Bar with Touch ID BTO option)
  • 128GB SSD up to 1TB SSD
  • Dual Core i5 up to Core i7
  • 8GB of RAM up to 16GB
So basically, this is the "Retina MacBook Air" that people have really wanted for years. This approach would provide a great consumer notebook option that can fill the $999-$1,499 price range before you enter MacBook Pro territory. It would also provide symmetry with the iPad product line which features a single "iPad" followed by two iPad Pro models, while maintaining the distinction that iPads are <$1,000 and Macs are >$1,000. Clean, simple, and makes sense. Hope it happens.
I believe in ditching the Air and refreshing the 12” MacBook while adding a 14” variant. The 12” MacBook and 13” Air are on the smaller side for some of us. That means that currently the only larger option is a 15” Pro $$$. A bit heavier and 6 Core overkill.

Give me a 14” MacBook w/ low cost lower price CPU. Integrated graphics. Options for up to 1 TB drive and 16 GB RAM along with a Touch Bar option (I like the TB) and do it in under 4 lbs.
 
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