Plot twist: Apple retires the 12" MB, make it 13" instead, and then claims innovation.
[doublepost=1534357511][/doublepost]Maybe they retires the 12” and 13”, make it a 14” and claims innovation hahaIt could also be an 11” retina MB. This way they would have 11,12,13 and 15 instead of hurting sales of the base 13”. I don’t see how they can sell a cheaper 13” retina and not hurt the $1299-1499 sales. Perhaps taking away TB3 or using Kaby Lake instead of a newer generation.
Keeping this budget MB on Kaby Lake lets them make a clear distinction between dual and quad core. Giving a 13” retina MB a CoffeeLake quad core CPU would be a mistake imo. Great for consumers, bad for the bottom line.
Plot twist: Apple retires the 12" MB, make it 13" instead, and then claims innovation.
All anyone has
Ever asked for is a MacBook Air with a retina screen.
Why is everyone so obsessed with the naming scheme? When you remove all the names and shop by specs (like everyone does anyway) it all makes perfect sense. Customers have been doing that for years ever since Apple added and changed the brands and made it confusing. But it's only confusing if you only shop by brand.This times 100.
The current Air should have been renamed the MacBook when the rMB came out in 2015. It should have been 'the new Air'.
That’s why I won’t buy the MacBook. It’s gorgeous but over priced and I’d rather just use my iPad Pro and Smart Keyboard.Even though the Air is running older specs, it can still run circles around the 12” MacBook (which I would say is currently an issue for Apple considering how much more the 12” costs). I got a 2016 MacBook the day they were released and if I could go back I would have gotten an Air instead without hesitation. The 12” retina is pretty to look at but the Air is much cheaper and faster. The only problem if I did switch back to an Air would be that hideous screen res on the Air, but it would still be worth it.
Totes. I updated my 2012 11" with a 512 SSD and it's a rock star....except for the display. Mine has developed a slight blur across the entire display. At first, I thought it was just my age, but then I put it up side to side with my MBPro, and laughed out loud.Still using my 2012 11" MacBook Air (Core i5, 128GB, 4GB ram).
My only complaint is the screen.
Runs Mohave beta just fine.
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Except for FaceID, you just described exactly the $1,299 MacBook Pro that has been available for years. The problem has been how to get the price to $999 without removing $300 worth of profit.
What I would love in an Air: an LTE modem, to make it truly an "air". Give the thing 5G LTE and faceID and set the industry on fire. I would like to see Apple innovate something useful in the laptop space.
Probably. You can bet that Apple will add a retina display to the new Air and cripple it in some other way (touch keyboard, no ports at all, only 32GB storage, Celeron CPU, whatever)."Gurman expects at least one of the entry-level notebooks to have a starting price of $999"
What's Apple idea of entry level? 2GB RAM and 64MB SSD?
There's no way there's going to be a MacBook Air with a retina screen. That would completely defeat the purpose of the MacBook.
If the MacBook Air is kept separate from the MacBook, it will continue to be a low-budget option with a non-retina screen, I'm sure of it.
What I would love in an Air: an LTE modem, to make it truly an "air". Give the thing 5G LTE and faceID and set the industry on fire. I would like to see Apple innovate something useful in the laptop space.
Im quite interested in this update, however, I wont be buying if it comes with the butterfly keyboard/
It doesn't make sense to keep using the Air moniker
It's either Pro or non-Pro
MacBook - MacBook Pro
iMac - iMac Pro
iPad - iPad Pro
iPhone - iPhone Pro
Apple Watch - Apple Watch Pro
Apple TV - Apple TV Pro
iCloud - iCloud Pro
Simple!
Apple has a real opportunity here to not screw up. This update could be so simple and yet so desirable to consumers. Apple needs to have an updated entry level everyday laptop, and the MacBook is just not that product.....too few ports, too small screen, keyboard problems, underpowered processors, limited battery life. The current MacBook is a niche product for people that put portability above everything else....which is fine.....but not the right device for the everyday entry level consumer.
Apple, this is so simple:
- Keep the beloved wedge shape and iconic illuminated Apple logo
- Keep the ports
- Keep the crazy great Battery life
- Replace thunderbolt 2 with thunderbolt 3
- Replace TN display with 1080p IPS Display
- Update the processor and other internals with modest/routine spec bumps
- Reduce the bezel to reduce the footprint.....but this is not a big priority
- Keep the MacBook Air name and $999 price point: it’s the lowest priced MacBook....so light on the pocketbook
I believe in ditching the Air and refreshing the 12” MacBook while adding a 14” variant. The 12” MacBook and 13” Air are on the smaller side for some of us. That means that currently the only larger option is a 15” Pro $$$. A bit heavier and 6 Core overkill.This consumer-focused MacBook is what I'm most excited for this fall. The existing product lineup for Apple's consumer notebooks is an awkward mess. 13" dinosaur MacBook Air, 12" MacBook that is as expensive as this neutered version of the 13" MacBook Pro. Yuck. I love the 12" MacBook, but I hope they throw all 3 SKU's away and release something clean and new like this:
13" MacBook starting at $999
So basically, this is the "Retina MacBook Air" that people have really wanted for years. This approach would provide a great consumer notebook option that can fill the $999-$1,499 price range before you enter MacBook Pro territory. It would also provide symmetry with the iPad product line which features a single "iPad" followed by two iPad Pro models, while maintaining the distinction that iPads are <$1,000 and Macs are >$1,000. Clean, simple, and makes sense. Hope it happens.
- 2560x1600 Retina display
- Two USB-C/Thunderbolt 3 ports
- Face ID (or Touch Bar with Touch ID BTO option)
- 128GB SSD up to 1TB SSD
- Dual Core i5 up to Core i7
- 8GB of RAM up to 16GB