I bought Put options, hardly a risky strategy, Apple could go to $300 and I only lose what I paid for the options.
I bought 10 contracts (1000 shares), when Apple was $178 I paid around $3.20/share. As of now it's last traded at $9.69/share. My $3,200 investment is currently worth $9,690. I will be holding it through earnings tonight, so tomorrow's opening is going to be fun. At this point, every $1 change in Apple = $1,000 change in my options though I can never lose more than the option value.
Until tonight, all we have are rumours. But there's a lot pointing to a disaster for the iPhone X.
One example
https://www.cnbc.com/2018/01/29/apple-falls-as-iphone-x-order-cut-reports-mount.html There are plenty more like it.
And, yes, if you search you can find plenty of examples saying Apple will have their best quarter ever. The 2 big things i focus on.
First, what rational and numbers do they have to back up their claims and timing of news. Over the past 2 months there's been a lot of bad news for the iPhone X for a lot of reasons, and over the past week a ton of articles saying best sales ever with no facts to support the claim. That smells like a pump and dump to me.
And second, what is the stock doing? For any company, in the last few weeks before earnings are released, plenty of people in a rapidly spreading circle know what the real numbers are and you can't stop people from trading on that info. Apple is down $12/share because people know something. Usually leading up to earnings Apple price goes up a lot, and then on earnings it drops a bit because it was bid up too much.
Hilarious. You go on and on about how we have no facts, demand I provide a justification for my opinion -- yes opinion -- and then you make a bald-faced assertion like that as if it somehow a known fact.
Known facts btw are that Apple is beginning to pay it's Ireland taxes that the EU ordered, they're facing over 50 class action lawsuits and investigations from several governments over it's handling of the iPhone battery issue. Uncertainty on those liabilities is not good for stock price no matter how well you believe it will turn out for Apple in the end.
Ooh, now fake news. Yet your claim of $20 billion profit is a rock hard fact?
My exact point is that it's plunged on no real new publicly available, but there are people who know what's going on. Happens every time to every company when they report earnings.
Well there's no way to argue with devotion like that, that's how religious wars start. That attitude is how companies collapse too.
Polaroid was on a different planet than digital cameras. They thought they were safe on the self-developing picture planet, when it turned out they were on the instant-gratification pictures planet, and that mistake cost them the company.
Let's hope Tim Cook understands Apple's planet better than you do.
Been said 100,000 times in 100,000 different boardrooms. All 100,000 companies went bankrupt before they every acknowledged the facts had changed.