So it’s safe to assume that now that Apple has seen consumers are willing bear $1000 for an iPhone we are not going back to $649/$749 once OLED is standard across the product line.
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Apple Expected to Switch to All-OLED iPhone Line-up by 2020
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I do NOT believe this rumor.
$999 USD is the "current" baseline for an iPhone w/ OLED.
If the XR had a 1080p LCD & 4 GB of DRAM, sales would have been SIGNIFICANTLY better !
Tim Cook is NOT skilled @ Product Planning ! ... he is strictly a Hardware Manufacturing Operations (Efficiency) specialist ... NOT the skill needed to run a company like AAPL.
$999 USD is the "current" baseline for an iPhone w/ OLED.
If the XR had a 1080p LCD & 4 GB of DRAM, sales would have been SIGNIFICANTLY better !
Tim Cook is NOT skilled @ Product Planning ! ... he is strictly a Hardware Manufacturing Operations (Efficiency) specialist ... NOT the skill needed to run a company like AAPL.
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https://bgr.com/2019/01/21/galaxy-s10-plus-price-vs-galaxy-s10-lite-12gb-of-ram-will-be-costly/
I think you may be right, if these rumoured Samsung S10 prices come to fruition then it seems to be a race to make the most expensive smartphone.
"An iPhone 6S and even 7 have quite some good years ahead." => I give it no more than 2 years until any iPhone device with 2GB RAM and / or TouchId gets phased out. By that time the iPhone XR will take their spot as the entry-level iPhone
Overly bright cartoonish colors will be available to all iPhone uses then. Yeah!!
Apple could drop LCD displays for its 2020 iPhones in favor of an all-OLED line-up, a new report today claims. From the Wall Street Journal (paywall):
This isn't the first time we've heard that Apple is considering dropping LCD models from its line-up in order to make a complete shift to OLED displays in 2020.
WSJ suggested the possibility earlier this month, but today's report gives the rumor more clout by claiming that Apple LCD panel supplier Japan Display is seeking investor help that will put it on firmer ground before the switch to OLED-only iPhones takes place.
The bailout is also said to be partly in response to less-than-stellar sales of iPhone XR, which uses the liquid-crystal displays that Japan Display specializes in. More than half of Japan Display's revenue in the year ended March 2018 came from Apple, so the supplier is acutely sensitive to sales that fall short of the tech giant's expectations.
Multiple reports claim Apple has recently asked its partners to cut down on all iPhone production. Apple has also dropped the price of iPhone XR in China to try and spur additional sales.
The price drops and the production cut follow a recent Q1 2019 guidance downgrade, with Apple expecting revenue of $84 billion during the quarter. That's a year-over-year decline and a drop from the $89 to $93 billion revenue guidance Apple provided in November.
A report in May 2018 claimed Apple's transition to a full OLED iPhone line-up would be complete in 2019, but a group of analysts quickly responded to the report and argued that the 2019 timeframe was likely inaccurate.
Apple has been working to bolster its OLED display supply chain for diversification purposes and to cut down its reliance on Samsung, the company that has supplied displays for the iPhone X, iPhone XS, and iPhone XS Max.
Apple has reportedly pushed LG Display to build out its OLED display production facilities, and has even purchased equipment to build an OLED panel research and development site in Taiwan.
Rumors point to a similar iPhone lineup in 2019 as last year, perhaps with a continuation of both the iPhone XS and XR devices, with rumors suggesting we'll see 5.8 and 6.5-inch OLED iPhones along with a 6.1-inch LCD iPhone.
Article Link: Apple Expected to Switch to All-OLED iPhone Line-up by 2020
This is ridiculous. If Apple cannot get their PWM rate under control, I won't be able to purchase anything from them in the future, should they decide to discontinue LCD. Way to go to throw millions of people under the bus! I posted a video about my issues and I have SO MANY comments on it from people who have the same issues with headaches and eyestrain! And considered how many people don't even watch these sorts of videos, let alone comment on them, the incidence of this happening to people must be considerable. It would be an extreme oversight by Apple not to address this.
That looks like more of a manufacturing defect than an inherent problem with LCD technology. There are millions of macbooks that don't have this problem and they all use LCD screens.
I have to be honest, I was a hater of OLED before my Xs. Now, however, I couldn't go back to LCD if I wanted to.
My apologies to those of you affected by OLED screens, perhaps Apple will figure out how to resolve the issue!?
My apologies to those of you affected by OLED screens, perhaps Apple will figure out how to resolve the issue!?
In fairness to Apple, yes their phones are expensive, but Apple have done a good enough job with software optimization of existing hardware, and there were millions of battery replacements which also breathed new life in to the devices that it has delayed millions of upgrades. I would wager greater than 90% of the iPhone users not on X form factor iPhones could care less about the notch or OLED vs LCD. For most people who have not upgraded, they aren’t doing so because their phones likely work completely fine, and 95% of the software benefits for the new iPhones are also available to iPhone 5S and up, so nobody feels like they’re missing out on features, because they’re really not. I would not be surprised to see an uptick in iPhone sales in 2019. Millions of iPhone 6s and 7 users who will upgrade. I think 2018 was a perfect storm of battery replacement, iOS 12 optimization of 64 bit iPhones, and a new form factor coming out ala the X last year, on top of high pricing that undoubtedly played just as big of a role. All of these reasons like people hating the notch, LCD sucks, yada yada yada are talking points for us on these forums and tech sites. The vast majority of people don’t care.
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1080p and 1 extra GB of RAM would do absolutely nothing to improve the XR user experience. That’s simply conjecture on your part. The XR doesn’t need the extra 1 GB of RAM as it is pushing far less pixels than the XS. And 828p vs 1080p is very little difference. I have spent considerable time looking at the same images on my XR and my wife’s 7 Plus and we can’t tell the difference in 99% of photos. The screen is entirely overblown. It has come with a significant plus, however-incredible battery life, which I’ll take.
How is your experience using FaceID compared to TouchID? Do you find it to be an improvement?
I wouldn’t get ahead of ourselves. Price elasticity only goes so far. It’s like saying Ford and Chevy are racing to the top to see who can make a $100,000 pick up first (excluding specialty models like the Raptor or Shelby etc.). At some point, the consumer will not be able to afford it. You will start to see lower average sales year over year because they have reached a level price wise that is hard to justify spending every year. Plus the hardware is that good now.
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There are several situations where Touch ID is advantageous, like off axis unlocking, say on my desk, but Face ID is faster and more consistent than I thought it would be. It’s also nice to be able to unlock my phone if my hands are wet after washing them, or wearing gloves. It’s kind of a wash but Face ID is certainly better than I thought it would be. I think there is definitely an adjustment phase though.
I was wondering the same. Anyways, they will be late to the party wit OLEDs. Even midrange Androids are coming with oled screens these days. What was the price and screen dpi of the iPhone XR again?
From the article: "Its modular nature (you can see the seams of each tile if you look very close) allows for displays of any size and at any aspect ratio."
Look very close? As in, look in the general direction of the MicroLED screen?
You do realize that’s a 75” screen there - which is the smallest 4K Micro LED screen they can make currently? Just read a bit about it and educate yourself about the tech: yes, it will be possible to create a screen of any size due to the nature of Micro LEDs (meaning you could cut one sheet of screen in any shape and size you like) BUT currently you CAN’T get small enough Micro diodes to put in in a phone. We will have it in phones, that’s certain - but no, it’s not close. It will take years.
People see a prototype at CES and think it’s around the corner. No, it’s not. It will take time to miniaturize the LEDs for smaller screens, it will take the time to mass produce it, it will take time to make it economically viable. We won’t see Micro LED phones for years to come. That’s not my opinion, these are just facts.
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Apple is rarely the first, they are often the best. They waited until they could produce a screen of these specifications at the volumes they need. And they made one of the best - if not the best - OLED screens on a phone. So the waiting was worth it.
Samsung are far from “perfecting Micro LED” by the way. It’s at early stages.
I would take an Apple calibrated lcd over some of these oled screens in mid-range phones. YMMV.
Not a problem with Apple version of OLED.
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I was a hater too of Face ID when I didn't have it.
That changed when I got my Xs.. RIP Touch ID... May you NEVER RETURN!!!
Face ID is the future and I never want to go back to Touch ID. Apple again knew better than all of us. Hence the premium for these devices, albeit too high.
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This was one of my biggest concerns about Face ID before I got my Xs.
Fast forward... Not an issue at all. I just lean over and voila it's unlocked. Even when in landscape I just turn my face to the side and voila again unlocked.
Face ID >>> Touch ID
Oh I agree, Face ID is better overall, but I used to unlock my phone without moving my head at all. That’s a scenario which is more convenient using Touch ID. Not a big deal, just more convenient. But there are definitely more scenarios where Face ID is more convenient. The most surprising bit for me was how fast it is. I don’t know if it’s faster than the X running iOS 12, but my XR unlocks very quickly. I wish Apple would allow you to unlock without swiping.
I wish you didn’t have to swipe up to unlock neither. I have the X and Face ID is faster than when it launched. I have no issues unlocking while laying down, wearing sunglasses, my reading glasses and a hat.
"I would not be surprised to see an uptick in iPhone sales in 2019. Millions of iPhone 6s and 7 users who will upgrade."
If you look at the iPhone user base per this Mixpanel report, 60% of users are on an iPhone older than the 8 series
https://mixpanel.com/trends/#report/iphone_Xs
Given that Apple is still officially selling the iPhone 7 / 8 series and the 6s series in some developing countries like India, I wouldn't be surprised if iOS 13 and possibly even iOS 14 support these models. So the majority of uptick in iPhone sales in 2019 will come from users that have an iPhone 6 or older. Many, if not most, 6s / 7 / 8 users will be probably upgrade in 2020 / 2021