Apple Expecting to Ship 1.5 Million Units of $2,000+ AR/VR Headset in 2023

[MacRumors]

Apple plans to ship approximately 1.5 million units of its upcoming AR/VR headset in 2023, according to reliable Apple analyst Ming-Chi Kuo.

In a research note, Kuo reiterated that Apple plans to announce its long-rumored mixed-reality headset during an event in January 2023. The company's first AR/VR headset is expected to cost upwards of $2,000, making it a niche product. As a result, Kuo says shipments of the device are unlikely to exceed 1.5 million units in 2023.

In May, Apple presented its AR/VR headset to Apple board members, indicating that the device is nearing its final stages before launch. Despite having worked on the headset for several years, recent problems during development related to overheating and performance have delayed the launch of the product.

The headset is expected to be powered by a chip with on-par performance as the M1 Pro in the 14-inch and 16-inch MacBook Pro.

The headset will feature more than a dozen cameras for tracking hand movements, two ultra-high-resolution 8K displays and advanced eye-tracking technology. Renders shared by The Information last year offered us a look at the potential design of the headset.

Apple is already reportedly working on the second-generation version of its AR/VR headset. According to Kuo, the new model of the headset will launch in the first half of 2025, alongside a cheaper and more affordable model.

Article Link: Apple Expecting to Ship 1.5 Million Units of $2,000+ AR/VR Headset in 2023

 

[exoticSpice]

Calm down Kuo. I would rather buy Intel broken down buggy driver infested GPUs than buy ANY VR headset crap.

 

[fearless22]

Ok but before talking about a 2nd gen I’d like to see if even the 1st one is real…

 

[akfgpuppet]

$2000 when Meta is around $500 will be a tough sell, even for a niche product. Of course it will have its buyers, but I can’t see thing gaining a lot of traction.

 

[mlrproducts]

Hahahaha

 

[Le0M]

It's gonna have a great success only if it'll replace the need for a mouse entirely. Because it means not only that the input method is physically capable of it, but that the software also is designed to use known productivity apps, as well as entertaining ones.
My expectations are very high.

 

[Jensend]

$2000 when Meta is around $500 will be a tough sell, even for a niche product. Of course it will have its buyers, but I can’t see thing gaining a lot of traction.

The Quest Pro, coming later this year, is rumored to be $1500.

 

[_Spinn_]

Should be interesting to see how this actually sells and what the reviews are like. So far it doesn’t seem like there are any standouts in the VR/AR market.

 

[d5aqoëp]

VR gives me headaches with screen so close to my eyes.

 

[jamcgahey]

This is one of those things that's going to be VERY cool. But also advance technologically VERY quickly. I think I'll wait a few generations.

 

[TheYayAreaLiving 🎗️]

$2000 for an overly new product developed by Apple? The App Store itself hasn’t even matured yet for AR/VR. The bottom line, It’s too pricey! Honestly, it should start at $999.

 

[appleguy123]

I’m usually a first adopter for all new tech, but I just don’t see the sales pitch for this device yet. I get why Apple and Facebook want to create virtual worlds where they get a cut of all the money spent inside them, but I don’t get why I’d want to pay money to pretend to live in such a place.

 

[michaelant]

I'm not buying one unless it looks exactly like that drawing we've come to love.

 

[Jensend]

The headset will feature more than a dozen cameras for tracking hand movements, two ultra-high-resolution 8K displays

It will not have two 8K displays. At the very best, it may have two square 4K by 4K screens that have a combined resolution that matches a single 8K display.

 

[HK-Dragon]

First of all, terrible design, looks like old fashion ski goggles or my dive mask from xx years ago! C'mon Apple you could do it much better!

 

[kToni73]

$2000 when Meta is around $500 will be a tough sell, even for a niche product. Of course it will have its buyers, but I can’t see thing gaining a lot of traction.

Just like the AirPods Max

 

[fearless22]

Because it means not only that the input method is physically capable of it, but that the software also is designed to use known productivity apps, as well as entertaining ones.

As much as I’d like that to be the case, I doubt it’s gonna have “productivity” uses

macOS apps are different in iPadOS since all the advantages of mouse-keyboard input (like some features as simple as resizing a side bar) can’t just be adapted to touch, we’ve seen that with Stage Manager resizing. I don’t want to imagine “pro” apps being adapted to a not-even touch UI

 

[The-Real-Deal82]

Hands up who won’t be buying one of these?

Too expensive and likely lacking features as a first attempt knowing Apple. The year after they will release what they should have released in 2023 disappointing those people who dropped 2 grand the year before.

 

[Jensend]

VR gives me headaches with screen so close to my eyes.

The closeness of the screen to your eyes does not give you headaches. The screens on all VR headsets have a focus distance that is greater than using a laptop screen. But it is very possible that there are other attributes of the optics or screens that give you headaches.

 

[WestonHarvey1]

Who is this product for? This is far out of range of anything in Apple's consumer line.

 

[Jensend]

As much as I’d like that to be the case, I doubt it’s gonna have “productivity” uses

macOS apps are different in iPadOS since all the advantages of mouse-keyboard input (like some features as simple as resizing a side bar) can’t just be adapted to touch, we’ve seen that with Stage Manager resizing. I don’t want to imagine “pro” apps being adapted to a not-even touch UI

A VR headset like this will work great with a keyboard. With eye tracking, you won’t even need a mouse—just look at the element you want to click and press a key on your keyboard to activate the click. I’d love to be able to have a virtual multi-monitor setup anywhere, just by having a headset and a keyboard.

 

[ghanwani]

I’ll take the under on that one.

 

[Muceda]

Hands up who won’t be buying one of these?

Too expensive and likely lacking features as a first attempt knowing Apple. The year after they will release what they should have released in 2023 disappointing those people who dropped 2 grand the year before.

✋not in 2023, nor ‘24, ‘25, ‘26 … 7,8, …. this is going to be as popular as curved Led TVs or 3D TVs

 

[singularity0993]

If this thing sells for $500, people might buy one just for fun. But at $2000, probably hard pass for most customers.

 

[R3k]

Can't wait to be able to check out the iPhone in AR without holding an iPhone in my hand.