Phones and computers are mature tech; people know that, and don't care about upgrading often anymore. That's not an Apple thing, it's a technology thing, and it's across the board.
That's why companies are focusing on services, because the growth-via-hardware party is over.
I agree to an extent. But people will upgrade if the devices LOOK different, if the design has changed.
Saying people have stopped buying things because the technology has matured might be true from a tiny segment of the market. But most of the market it’s low end consumer devices that NEED replaced every year or two.
And people see Apple doing the same thing over and over again. And they look at competitors doing wild new things with folding laptops, convertible laptops, phones with gaming features and built in coolers with LEDS.
The average consumer is half brain dead. They want flashy, they want new, they want different.
And Apple has a very hard time pulling any of that off.
AI isn’t going to be the boon of wealth Apple thinks it’s going to be. I can guarantee that. When they are requiring it to be on specific devices because of ram constraints people will look elsewhere is this is what they want in an AI.
Or they will simply download a cloud based AI off the App Store and continue to use their older devices.
When I saw the 15PM announcement I was pondering if this was an April fools joke. And when the 16 rolls around and it looks EXACTLY the same, I’ll just double down on my 14PM. If one of my kids needs a new phone sure, they will get the cheapest thing Apple has to offer. Because Apple doesn’t innovate anymore.
They have went stagnant. We get a tiny glimmer of innovation every 3-5 years.
Then it’s back to the same tired formula.
I love Apple, I grew up with Apple.
But that “magic” died with Steve.