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Apple Explains 'MacBook Neo' Name

MacMikePro said:
It absolutely started internally as Non Expensive Option, then when they decided to keep it, they retconned it to new, exciting, original lol, 100%
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The big cat names for the first versions of Mac OS X all started out as internal codenames. Steve Jobs started referencing the codename when talking about 10.2 Jaguar during keynotes and they eventually decided to just add that to the branding, complete with a big furry jaguar-print letter X on the box. And thus the big cat (and eventually California location because they ran out of cats) branding for the Mac was born.
 
bradman83 said:
The big cat names for the first versions of Mac OS X all started out as internal codenames. Steve Jobs started referencing the codename when talking about 10.2 Jaguar during keynotes and they eventually decided to just add that to the branding, complete with a big furry jaguar-print letter X on the box. And thus the big cat (and eventually California location because they ran out of cats) branding for the Mac was born.
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Yep, and the original Macintosh in ‘84 was gonna be called Bicycle, but its internal project name was “McIntosh” for America’s favorite apple, but everyone preferred the project name so much more than Bicycle that they decided to just keep it and spell it slightly different.
 
MacRumors said:


Until a last-minute leak revealed the MacBook Neo name, it was widely assumed that Apple's lower-cost MacBook would simply be named "MacBook." ....
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I was betting on "MacBook" too, but when released, I figured out why the name was "Neo" pretty much instantly. This is a new line of notebooks designed for how most people actually use computers. VERY few people create content. Most are media consumers and use computers for web browsing and watching videos. Clearly, a cellphone chip can do that.

I had said before, many times, that most people should buy Chromebooks; this might change my recommendation.

And the price for many buyers is $499, not $599, as any student or parent of a student can legitimately get the education discount, and almost anyone can illegitimately get the discount by pretending to be a student.
 
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infiniteentropy said:
The tone deafness of having that person wear AirPods Max with their MacBook Neo is certainly a choice. Headphones costing almost what the laptop does is an interesting idea, Apple.
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Aarnt said:
View attachment 2610452
This student has a $599 laptop and $549 AirPod max. Please apple, check your pictures as this does not make sense
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cateye said:
lol, the AirPods Max the model is wearing in that goofy marketing image cost more than the MacBook Neo she's typing on does, assuming education pricing.
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Compote said:
Yes someone already pointed out that the AirPod Max on the illustration shot were more expensive than the laptop itself, making the advert look completely ridiculous.
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It is perfect for the AirPods Max placement. Accessories these days are easily cost more than the core item.
 
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It’s a good name. A bit unusual for Apple. But if it’s going to be a hit the name will become brand famous.
 
I get it. And still feel a "MacBook" priced at $599 would have been equally as fresh.
Plus, users will call it their "MacBook.' They won't call it their "MacBook Neo" or their "Neo."
My ¢2.
 
I see the Neo 512gb SSD with touch ID as my new travel device and leave the expensive M4 maxed out gear at home. Only have an email program password and Apple ID passwords in mind. Initialize before crossing a border. Asked to see the contents, the new computer startup screen is presented.

At destination, restart and add email account. Apple's Image Capture (in the operating system) with an Apple USB-C SD card reader can off load images from the SD card and then upload them to the cloud for backup.

The small size fits the ever decreasing in size airline seat back tables. A pair of AirPods completes the scene or my Bose head phones if I have space.
 
Aarnt said:
View attachment 2610452
This student has a $599 laptop and $549 AirPod max. Please apple, check your pictures as this does not make sense
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Makes perfect sense. Because of the Mac Neo’s price she can now afford a pair of Max headphones AND an Apple One subscription. Well….at least Mommy and Daddy can afford both now.

Don’t forget the Apple One subscription.
 
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