Apple has not only the most loyal fan-base of any company on earth, but also the most venomous detractors. There are people who HATE Apple and are looking for any reason (however unreasonable) to knock them down a peg. It's not just because they're now the top dog (these people didn't hate Microsoft for this). It's not that they use Chinese factories (there wasn't a peep from these people about Sony, Samsung, Toshiba or anyone else before Apple was king). It's not because their marketing is too smug or that their fans are too enthused (They don't hate Samsung for this). There's something else. Something about the holistic persona of this company and its style has fans of competing products very upset. Go to any article about Apple on Engadget, The Verge, CNET, Youtube, or on CNN.com and see how angry people get about this company. It's incredible.
I think that part of the problem is perception. Apple is seen as the top dog but they are, in fact, the underdog. Let me explain: Apple wants to control every part of the experience from hardware, software, services, supply chain, support, and retail. This means that it isn't Apple vs. Google. It's Apple vs. (Google+Samsung+Sony+Toshiba+Motorola+HTC+LG+Amazon+everyone I forgot). This is crazy. This is David vs. Goliath.. This is Bruce Lee vs. Everyone.
It's amazing they ever outsell anyone on anything, considering the guys they're up against. Frankly, I find it hard NOT to root for Apple.