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Anyway $20B from evil Google without lifting a finger is a thing.
One must remember, though, if it wasn’t for the Apple IIe, then the Mac, then iTunes, then the iPod, then the iPhone, Apple wouldn’t have customers that Google would want access to bad enough to spend $20B from evil Google. People imagine in their heads that Apple became a company last week. When, magically, a circular building appeared in Cupertino, a stock appeared on the market already valued at over 2 trillion, and products appeared, no manufacturing, shipping, software development and delivery, just POP into billions of hands with no effort whatsoever from the company that JUST appeared last week.

Every “anti-trust” effort basically centers around the fact that Apple, more than any other company, have worked hard to focus on and grow a user base that’s comfortable with making digital purchases AND that have the currency to purchase billions of dollars of digital purchases per year. Just going down the list of complaints highlights companies/organizations that have been near as good as Apple at building an affluent customer base, have not been ABLE to invest their money in building an affluent base and would, instead, like to pay no money to capitalize on what Apple’s spent countless dollars on “lifting a finger” doing since 1976.
 
In the linked declaration, Eddie Cue specifies that removing Google Search (and only Google Search) is an option that Apple would have, amongst others - like "letting Google access our users for free" (paraphrasing).

And what if we do an anonymous search with Google on Safari, without signing in into Google account? Do Google still get access to users then?
 
Here’s the thing though from what I heard from talking with people in the industry for years: Back when Steve Jobs was still alive, around 2010, Apple WAS going to make a search engine that would rival Google and in fact would be better than Google, just out of spite because of Android. Jobs wanted nothing to do with Google afterwards, and in fact, wanted to kill and destroy Google, and going after the core, which was the search engine would be the way to do it. And they had zero intention of monetizing it either, it was just a search engine with page ranking and etc and nothing else. It would serve as useful function for the users and it would be what would power Siri.

Plans changed after Jobs died and Apple decided to drop the hammer on this project despite the fact that many wanted to keep this project to preserve and respect Steve Job’s legacy of his hatred toward Google. But if Apple did continued with the project, it would have fundamentally changed the web forever.
It would have changed Apple forever, the web would likely have continued as it did with the addition of a side note of one additional company that also failed at providing a competing search engine. And, which ended up collapsing under the weight of trying to take on such an enormous task for free. It would have been a beloved search engine that people remember fondly, but, in retrospect, they’d realize why the effort that drained the coffers that had been somewhat filled by the surprising success of the iPhone, was always destined to be like Don Quixote tilting at windmills finally falling to the effort Google had that was backed and infused by the massive ad dollars that were pouring in.

People still use old iPhones for nostalgia up until the 3G networks were disabled in 2022, but they will always wonder… “What if Apple had just focused on the iPhone and not tried to spend their money going toe to toe with Google?” “Would they have had the money to keep the iPhone going until it caught on?” :) I’m a sucker for a bit of alternative history!
 
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Not every bet works out. And, who knows what tech investigated for the car ends up in an update to CarPlay or even future products. Wouldn’t be the first time a failed R&D project ended up providing a base to a future technology.
A little of column CarPlay, a little of column AVP! :)
 
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The iPhone attracts a more affluent customer than Android. Users of Apple products are far more valuable to advertisers because conversion is higher. Of course Google wants to put ads in front of Apple users.
Literally EVERYONE wants to be in front of Apple users. :) SO badly, that they pull governments into it. “Puhleeeze, we HAVE to get at Apple users, and we HAVE to get at them for free! Why should we have to pay Apple to have access to what they’ve built over decades? Yes, we’ve been TRYING to build a customer base like they do, but we just suck at it! This is truly the only solution.” There’s no recent legal attack that isn’t just some variation of that.

You can block Google's cookies and make sure they don't have a persistent profile on you (which is what I do), as an anonymous Apple user, you are very valuable to Google for the ads they will serve you on their search page. If a person doesn't block cookies and tracking they are raw meat to Google and have only themselves to blame. Apple doesn't hand over your private information to anyone. It gives everyone the tools to minimize tracking.
And, those tracking minimization tools are so effective, Google nags those with Google accounts to “sign in” and for those without Google accounts to “sign up”.
 


Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google.

applegoogle.jpg

In a declaration filed with a U.S. federal court in Washington, D.C. last week, Cue said Apple is against the idea for the following reasons:

  • The development of a search engine would cost Apple "billions of dollars" and "take many years," and this would divert investment money and employees away from "other growth areas" that the company is focused on.
  • The search business is "rapidly evolving" due to artificial intelligence, so it would be "economically risky" for Apple to create a search engine.
  • In order to create a "viable" search engine business, Apple would be required to "sell targeted advertising," which is "not a core business" for the company and would go against its "longstanding privacy commitments."
  • Apple does not have enough "specialized professionals" and "operational infrastructure" needed to build and run a successful search engine business.
Earlier this year, as part of the U.S. Department of Justice's antitrust trial against Google, the court declared that the deal that sees Google set as the default search engine in Apple's web browser Safari is illegal. In his declaration, Cue asked the court to allow Apple to defend the deal by having its own witnesses testify during the trial.

"Only Apple can speak to what kinds of future collaborations can best serve its users," wrote Cue. "Apple is relentlessly focused on creating the best user experience possible and explores potential partnerships and arrangements with other companies to make that happen."

As part of the deal, Cue revealed that Google paid Apple roughly $20 billion in 2022 alone.

If the agreement can no longer continue, Cue said "it would hamstring Apple's ability to continue delivering products that best serve its users' needs."

The declaration was earlier reported by Reuters.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Apple Explains Why It Doesn't Plan to Create a Search Engine

Who the heck wants a apple search engine. What's next, Apple themed workout gear? Can you imagine the shenanigans with an Apple search engine? No thank you.

stick to it making computers what they're actually good at... Their AI is a joke but nobody wants to say it.
 
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It sounds like “we prefer to let others do the dirty work”.
Exactly.
Who the heck wants a apple search engine. What's next, Apple themed workout gear? Can you imagine the shenanigans with an Apple search engine? No thank you.

stick to it making computers what they're actually good at... Their AI is a joke but nobody wants to say it.
Their AI is just at its first iteration, and not even completed. Give them time
 
Google isn’t paying 20b to stop other search engines. They’re paying 20b to specifically stop Apple from making a search engine!

Apple did it with maps and they can do it with search. It’s not impossible. They just have it cozy now because that 20b in profit comes from a competitor that’s so scared that Apple would do it themselves that they’re willing to give Apple money not to do it.

If the world thinks it’s got a monopoly issue with Apple and businesses hate Apple tracking policies, wait till they have their own search engine on all their products. It would be like hell for other companies.

The reality is Google spend so much money promoting their stuff I don’t think they would not be the default search for most people on Apple devices even if they didn’t pay Apple for the privilege

That’s why I think the thing that scares them
The most is Apple competing with them. Not anyone else. I think Eddie is basically saying you don’t want to change this, you will all get hurt.
 
In that list Apple didn’t mention:-

instead of spending billions in building search engine, Apple was getting many billions for using the search Engine built by other company!​
 
Google has no root access. And most iPhone users want to use Google Search.

For the very small insignificant minority who want to use DuckDuckGo, you can change the search engine yourself under Settings. It's not that hard.
If most users want to use Google search, why google is paying that amount of money?

But that was not my point. The thing is that Apple is trying to market themselves as “privacy friendly” company and by default they exposing all their customers to one of the worst company in terms of privacy. I don’t know but for me looks incongruent.
 
If most users want to use Google search, why google is paying that amount of money?

But that was not my point. The thing is that Apple is trying to market themselves as “privacy friendly” company and by default they exposing all their customers to one of the worst company in terms of privacy. I don’t know but for me looks incongruent.

Who cares why Google pays for it. Google Search is by far the best search engine in the world. If Apple would have banned Google Search from the iPhone, they will loose a lot of customers.

And Google has no access to the user data on the iPhone. It's shielded.

Apple knows how to make smartphones.

You really think Apple is going to ban FaceBook and YouTube from the iPhone too? Customers will dump the iPhone and buy an Android phone instead.
 
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> The development of a search engine would cost Apple "billions of dollars"

Uhm… tell this to Kagi
 
I don't think they "missed" search. In order to generate revenue in search your only option is to generate your revenue from ads. Apple doesn't want a large portion of their revenue to come from ads. They are a hardware/services business not a ad/marketing business. They are staying core to who they are and it is working as indicated by their growth and size. Did they miss the other two? Maps FOR SURE but AI....we will see. I would be shocked if we don't have an AI bubble burst in the next year or three. Apple taking a cautious approach I think will be good in the long run, which is typically the space they play in
yes. apple is a hardware and services company.
 
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Well, Apple will not create their own search engine for several reasons:
- they will lose their revenue from Google;
- they will have to catch up with Google’s almost 30 years of experience, good luck with that!

Basically, neither is feasible for Apple.
 
Fine, they don’t need a full search engine, but at least do something that searches known URLs and suggests them as I’m typing them. Googling a bit of a URL then tapping the top result shouldn’t be the fastest way to get to a website when I can’t remember the full URL.
 
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The few lines of Safari code that make Google the default search engine must be the most valuable program ever written. It's really mind-blowing that Apple is raking in so much money for the search deal with Google.
 
I can't believe Google pays $20B just to be the default. How much data are they sucking from us to sell to advertisers?
 
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