Unfortunately I don't believe we are at the beginning of the end or the end of the beginning.
We are at the beginning of the beginning.
We are at the beginning of the beginning.
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Apple Explains Why It Raised Prices on 14 Products Today
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Honestly shocked that apple was able to avoid being bit by this for as long as they had.
This crap is impacting almost all costs of goods.
I but an 8TB SANDISK external SSD For 459 last October.
Today that same item is 709.
I bought at 20TB WD DESKTOP external hard drive (not SSD) for 439 THIS MARCH. today? I would have to pay 600!
These prices are ridiculous and its because these AI companies are hogging all the components because they think they will be the company that wins the ai race
This crap is impacting almost all costs of goods.
I but an 8TB SANDISK external SSD For 459 last October.
Today that same item is 709.
I bought at 20TB WD DESKTOP external hard drive (not SSD) for 439 THIS MARCH. today? I would have to pay 600!
These prices are ridiculous and its because these AI companies are hogging all the components because they think they will be the company that wins the ai race
SnowPenguin
macrumors 6502
Makes sense, but I thought Apple had RAM contracts that gives them RAM at fixed price.
Iphones are probably next, before the next round of Mac/ipad increases. Today was just the beginning, I bet a year from now people will be wishing for the Mac prices we have today.
Amazed that the 2022 ATV price went up, really not worth it now. Maybe a newer technology, but not the old stuff. IMO
KeepCalmPeople
macrumors 65816
It's days like this when I ask myself "Did anybody actually ask for AI?". We are all paying a hefty price for those data centers. I don't remember the advent of the World Wide Web in the 1990s causing such issues - perhaps because it happened more slowly.
They probably had long(ish) term agreements that are reaching their end.
And new ones have to be drafted.
dukebound85
macrumors Core
Populus
macrumors 604
Yeah, living during inflationary years sucks. Due to my age, I think I’ve never met them.
Worst of it is that many economists think that inflation has come to stay, and it is not clear when prices will stabilize again. We’ll see…
“We know this is not welcome news, and we are working tirelessly to find solutions.”
Once they have found a solution, will they give us a rebate?
Once they have found a solution, will they give us a rebate?
Same basic BS reason given a few years ago when price of autos skyrocketed. Everyone blamed it on shortage of chips. EVs were using so many more chip in their mfg. Has anyone seen any price DECREASES in cars or trucks lately? Didn’t think so.
thadoggfather
macrumors P6
it stinks the Apple TV 4K 4th generation has been delayed so much, for Siri AI stuff, that it will now incur a price increase it would not have if not for the delay.
Oof. We paying $200+ for this stream box.
Edit: holy crap $249 for ethernet version (128gb). That's insanity.
Oof. We paying $200+ for this stream box.
Edit: holy crap $249 for ethernet version (128gb). That's insanity.
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terrywfoster
macrumors 6502
Due to price increases users are forced to no longer upgrade existing devices. 🤣 Devices will stay in service longer and working devices are to take up the slack when devices go out of service.
capamac
macrumors 6502a
Do you upgrade every year tho?
My M1 Air is five years old; that's $220 per year so far.
jz0309
macrumors P6
By that explanation, iPhone prices should have gone up, but they didn't, yet. And upping ATV by over 50% seems unreasonable compared to other products.
It is what it is, right now iPhone is subsidized by the other products to keep prices and sales going.
The other surprise is that Apple Watch didn't see an increase.
For me, other than maybe maybe the watch, no upgrades planned for the next couple years at least
It is what it is, right now iPhone is subsidized by the other products to keep prices and sales going.
The other surprise is that Apple Watch didn't see an increase.
For me, other than maybe maybe the watch, no upgrades planned for the next couple years at least
iMac The Knife
Suspended
RAM issues have been ongoing for years now, really? You do realize you could buy a 32GB DDR5 RAM kit this time last year for around $100, which was comparable to the price in 2023 and 2024 as well. Today, the same kit is around $400. I think saying the RAM issues have been going on for years now is a stretch.
M5RahuL
macrumors 68040
In other words, we will no longer deliver without our massively padded profit margin!
MysteriousStain
macrumors 6502
The ram effect comes after you've eaten it!
Radeon85
macrumors 68000
Not for the Apple TV it isn't.
thefredelement
macrumors 65816
What a crock, ethernet isn't more expensive, how do they explain the Apple TV with ethernet price increase being more than the wifi one?
Populus
macrumors 604
Tim says “we have to begin rising prices”. As others have said, it is quite likely that new price increases will come, either to the RAM/storage upgrades or to the base machines. I bet the upcoming A19 Pro MacBook Neo will get close to the 900-1000 pricetag.
Maybe it wasn’t a bad idea to purchase an M5 MBA before this first price increase… the M7 looks very promising but, at what cost?
Maybe it wasn’t a bad idea to purchase an M5 MBA before this first price increase… the M7 looks very promising but, at what cost?
adamlbiscuit
macrumors 6502a
This depends on whether customers continue to buy Apple devices in droves. If they do, that essentially gives Apple the green light to keep these elevated prices long after the AI hysteria dies down.
On the other hand, if customers close their wallets, and Apple's sales slump, they'll be desperate to lower the prices as soon as they can (though probably still not to where they were pre-component crisis).
Agent007
macrumors 6502a
I'll go a few steps further and say you should be slacking off, "accidentally" breaking expensive equipment, badmouthing the company to anyone who'll listen, and helping your fellow exploited employees do the same.
Lizzard899
macrumors 6502
Exactly no one is gonna be buying new phones if they keep raising prices. They will lose so many customers. Ive been saying for 3 yrs they will be outta business by 2032. Looks like I may be right if they keep this behavior up. Even foldable phones are scheduled to be $2,000 yea no thanks im good. This is why they chose to give the latest ios 27 to phones older than 5 or 6 yrs. Cuz they know people arent buying new phones anymore because they cost too much