Nah, I just think in this case it has to do with the fact that Steve has made really good friends with people who run the media. A bunch of companies introduce a slate, not one peep from the media, a few weeks later apple introduces the iPad it's breaking news everywhere, including in the Spanish channels. Similar when the iPod had I think a firmware update to allow video on a horrible 1 inch screen, it was breaking new on FOX, CNN, MSNBC, with the headlines of the biggest revolution since color television. Meanwhile for years I had wanted these portable video players with these beautiful screen. Go figure.