Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Extends iTunes Movie Rental Window to 48 Hours in United States

Bravo, Apple!

Now if only Hollywood would make movies worth watching. If not for the quality productions happening in television and streaming services, there’d be nothing remarkable. A crap movie in 4K is still a crap movie.
 
  • Like
Reactions: Bigsk8r and brock2621
Woohoo, nice change. My wife has a tendency to fall asleep halfway through movies and we save them for the next night, but always end up losing them because we start too late. Hopefully Amazon does the same.
 
I was astonished when reading the headline, as it was 48h in Germany ever since. But as mentioned it seems to differ per country.
 
Amazon has had 48 hours for years and iTunes was 48 hours in other parts of the world because of local laws. This was long overdue.
 
Cougarcat said:
Anyone know when Apple let you move rentals across devices? That isn’t new too, is it? I distinctly remember buying a rental for a trip on my Mac only to discover it wouldn’t transfer to my iPhone (Apple was very generous with the credit, though).
Click to expand...
I've been doing it for at least 2 years
 
iTunes rentals are too expensive. The only time I’ve ever done it was during a winter storm and we were snowed in.
 
This is great.

Something tells me with all the depression and hang wringing, there will still be someone complaining about it. Odd how negative these boards have turned. Criticism is fine but some of the statements are so short sighted they're laughable.
 
  • Like
Reactions: BvizioN and macpeach55
It's about damn time. It would be even better if it was 72. I'm pretty sure the rental period silliness is all due to the content owners.
 
Bigsk8r said:
Depends on where they are streaming from. Other services and countries have been on 48 hours for a long time.
Click to expand...

We were talking about moving rentals across devices, not the rental period.

akadafni said:
Well I know that at least last year any movies rented on my iPad Pro I could stream to my mini when on the go. So yes I've been doing it for a while.
Click to expand...

Mackinjosh said:
No you haven't. They implemented it mere months ago.
Click to expand...

It wasn't there in 2014, when I tried to move a rental. Maybe different countries had different rules. I'm in the US.
 
I want everyone who slammed Eddie Cue relentlessly to apologize. First he scores a $20 4k streaming and upconverting deal. Now he doubles the rental window to 48 hours.

Ok, it was worth a try.
 
  • Like
Reactions: ErikGrim
FINALLY! I literally just decided not to rent movies from Apple anymore after missing the end of 2 flicks because of the ridiculous 24 hour rule. Even upping it to 26 hours would have helped. But this is great.
 
jdillings said:
It should really be 72 hours.
Click to expand...

FWIW, it was 72 for a Google Play movie I rented a couple of weeks ago. Really nice, makes it super easy to re-schedule, watch it again, etc.

Just wanted to update this, checked out some other rentals, they were 48 hours, so it must be different based on studio/movie/release date (wanted to be accurate!)


Defthand said:
Bravo, Apple!

Now if only Hollywood would make movies worth watching. If not for the quality productions happening in television and streaming services, there’d be nothing remarkable. A crap movie in 4K is still a crap movie.
Click to expand...

There are plenty of fantastic films released every year. Unsurprisingly, people who are complaining about "tentpole" movies, or sequels, or "another superhero movie", aren't making a point to see them (this is a bit like the "Current music stinks" argument - sure, popular music played on the radio, but there's amazing stuff coming from lesser known artists).
 
Last edited:
  • Like
Reactions: akadafni and Coffee50
I suppose that is nice for fans of the service. I haven't rented a movie in over ten years. I couldn't picture doing so now.

They just don't have the value to me they used to. I can just Netflix for $10 a month and have a whole library of TV and movies to choose from. Sure I can't find specific titles but there is usually something else interesting. If TCM had an unlimited service of their entire library. I'd be golden.

I'd say just make the service streaming. Get rid of the time limit. Just limit people to multiple viewings within the first two days. Afterward have it just let you pickup wherever you left off. No starting over. Be it two weeks or two years later. Or make a custom file format and update the player so it deletes video as you watch it. To prevent skipping back.
 
cyberlocke said:
YES!!!!!! With small kids, my wife and I could never start a movie for us early enough to not be up ridiculously late. See ya, Redbox!
Click to expand...

Better. But now they need to lower their rental prices. With all the $1.50 off coupons I get from Redbox, DVD rental is free (just pay tax) and Blu-ray is $0.50 + tax. And with Play Pass, every 11th rental is free.
[doublepost=1506112738][/doublepost]
LordQ said:
How long until "Apple Video" comes to kill Netflix, HBO, etc?
Click to expand...

The day Apple can produce quality shows like Narcos, Game of Thrones, Westworld, The Sorpranos, Stranger Things, etc. and not garbage like carpool karaoke
[doublepost=1506113071][/doublepost]
Mackinjosh said:
Only 5 years after Amazon and Google did it. Let's celebrate Apple!
Click to expand...

It takes courage to wait this long to give us what others have been offering.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back