Apple should’ve had the vision to foresee a need to do a deal with Huawei.
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Apple Faces Trademark Battle to Use 'Vision Pro' Name in China
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Yeah I remember that, but I also remember sometime around the launch of the iPod, when asked about that ”i“, they also explained it represented the first person “i“ because of how personal & intimate the UX of the product was. & it’s hard to think of a more intimate UX than this Xr goggle.
But yeah, my first choice would just be “Apple Vision”, for the same reason you state, and it has a nice ColecoVision ring to it. But just calling it “Vision Pro” loses all of that charm and the “Pro” seems extraneous and clunky.
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TheYayAreaLiving 🎗️
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SMH.. this is exactly what happens when you don’t tell anyone 🙈
Apple really can't launch a new product without infringing on someone's trademark, can they?
Not really the same situation. Exxon was banned from using the Esso name in a number of US states and so opted to use its company name instead, while the rest of the world continued to use Esso. That would be like the Vision Pro being marked in China as "Apple".
can't wait for the USA to wake up and stop making crap in China. Blow the country off the Map.
Of course it's absurd. And thus Apple did "check" and strategized a solution/deal with Huawei.
All of the comments about Apple "forgetting to check" are funny.
Why should Apple recognize Chinese trademarked/patient when they don’t do the same in return for a US company?
If I was Apple I would fight this in court.
China doesn’t respect other countries companies trademarks and patents but yet want to enforce theirs.
China doesn’t respect other countries companies trademarks and patents but yet want to enforce theirs.
Apple can use one of the other names they filed a trademark for... Deep Screen, Reality Pro, Reality One, etc. that Mark Gurman was so sure Apple would call what is now known as the Vision Pro and the OS powering it xrOS (which is actually called visionOS) 🤣
Vorsprung durch Technik are also normal words................
"Vision Pro" is not a typical phrase.
As of June 13th 2023, Apple has not been granted the trademark for (logo)Vision Pro and is Pending Application.
Apple may be forced to change the name of its new mixed reality headset in China unless it can come to an agreement with Huawei, which already owns the "Vision Pro" trademark in the country.
Originally spotted by MyDrivers, the trademark was originally granted to Huawei on May 16, 2019, and gives the company exclusive rights to its use in China from November 28, 2021 to November 27, 2031.
Huawei actively uses the trademark in China, and offers a number of products under the Vision name, including smart TVs and smart glasses. If Apple intends to sell its headset in China and call it Vision Pro, it may have to enter into negotiations with Huawei to release the trademark for a price.
It would not be the first time Apple has had to pay a Chinese company to use a product name. Apple in 2012 paid Proview Technology $60 million for the rights to the "iPad" trademark in China. The payment followed several court cases in which Apple unsuccessfully argued that it had already acquired the rights for the name as part of a deal with Proview's Taiwanese arm.
Huawei "Vision Pro" trademark documents (Source: MyDrivers)
Apple has said it plans to launch the Vision Pro headset in the United States early next year, with the product set to become available in "more countries" later in 2024.
Article Link: Apple Faces Trademark Battle to Use 'Vision Pro' Name in China
Really? Isn't Apple a regular word? And yet it's trademarked, no?
