Apple Facing False Advertising Lawsuit Over Apple Intelligence Delay

[stocklen]

Aaaaaand there it is ladies an gentlemen....

it was only a matter of time before an 'merican launched a lawsuit.

Well, it was predictable.

Lawsuit aside, The part of this where Apple are most at fault here are indeed the Bella Ramsey adverts run back in September t sell the iPhone 16s... which turn out to be showcasing non existent software.
Silly move, Apple.

 

[Sheepish-Lord]

Perhaps, but the PR damage is going to be huge.

Maybe but let’s be honest, folks in the Apple ecosystem don’t care cause we buy their products for a multitude of reasons already. Identifying people who switched over from non-Apple devices solely for AI will be hard to prove and go nowhere. Bad PR will get clicks and tie up Apple resources but nobody is gonna bail on Apple products cause of it.

 

[TechWhisperer]

You can bookmark this comment. Next week Timothy is going to release a public apology, one that is filled with fake empathy and empty promises. But he thinks you’re going to love it. It just works.

 

[jz0309]

as was to be expected.
in the end, it'll be dismissed.
popcorn is standing by ...

 

[Manny824]

Well apple intelligence was a big selling point of their 16 range; and we're nearing halfway through the product cycle for the range so yeah.

If nothing else; i can imagine apple being forced to accept full refunds for not delivering as advertised.
Not sure how many would actually do it (probably not a lot)

I made an account to tell you that I will definitely ask for a refund if given the chance. My partner and I purchased the new iPhone because of the intelligence features.

 

[iPhoneFan5349]

Regardless of all the consumer “pros” claiming don’t buy products based on future promises…there’s still things you can’t say or do as a company beta tag or not. Apple might actually have to answer for this one.

Nah, don’t blame it on consumers when a company blatantly lies. I bought a 16 Pro Max knowing they would release the features with a future iteration of iOS 18, they didn’t, they lied, they can have the phone back and give me my money.

 

[jimscard]

Id be pissed too if I purchased a new iPhone to get those features

I did, and I’m quite happy with the feature set thus far. Apple always made it clear it was an iterative development process, that required involvement from developers, and that the plan was for the features to roll out over the coming year. That year isn’t up yet, and software development has always had a +- 50% factor on the timeline anyway, especially for quality-driven projects, not to mention the impact of the huge amounts of additional scope due to the interference by the EU on the product release cycle.

This suit is frivolous at this time. Ask me again 2 years down the road.

 

[turbineseaplane]

This lawsuit is "Built for Apple Intelligence"

 

[iPhoneFan5349]

I made an account to tell you that I will definitely ask for a refund if given the chance. My partner and I purchased the new iPhone because of the intelligence features.

Yes, I would definelty ask for a refund too. I bought a +1000 dollars phone and it doesn’t even have the features they advertised it. I only bought it because my previous iPhone wasn’t going to be able to run AI. They lied

 

[TruthAboveAllElse]

They were pretty bad yes, and painted consumers as idiots.
Even putting Apple Intelligence aside, they have had a really bad year when it comes to marketing flubs.
The weird “crush” iPad ad, the weird ad about Thailand, the weird inflatable tube man ad…

They need to shake up their advertising department, or go back to Chiat Day.

 

[TechWhisperer]

Maybe but let’s be honest, folks in the Apple ecosystem don’t care cause we buy their products for a multitude of reasons already. Identifying people who switched over from non-Apple devices solely for AI will be hard to prove and go nowhere. Bad PR will get clicks and tie up Apple resources but nobody is gonna bail on Apple products cause of it.

It’s not about abandoning ship, it’s about Apple’s reputation and standing in the novel AI world. They used to be leaders. Now Apple starting to look like your technological challenged grandparents. It’s kinda embarrassing tbh.

 

[q64ceo]

No one buys an iPhone for Siri. This is an opportunistic money grab.

 

[TechWhisperer]

That poor actress tho.. she’s becoming the face of Apple Intelligence Gate, lmao.

 

[iPhoneFan5349]

Maybe but let’s be honest, folks in the Apple ecosystem don’t care cause we buy their products for a multitude of reasons already. Identifying people who switched over from non-Apple devices solely for AI will be hard to prove and go nowhere. Bad PR will get clicks and tie up Apple resources but nobody is gonna bail on Apple products cause of it.

I care. I upgraded to a 16 Pro Max just to have the AI, I knew it was going to be released in phases but I never expected them to lie and push back the features until maybe 2026, reports say that maybe even 2027

 

[dannyyankou]

The suit targets Apple ads that showed off Siri features that were unavailable, and claims that Apple cultivated “a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release,”

The same ad literally has a disclaimer at the bottom saying “some features and languages will be coming over the next year”. I’m not defending Apple for announcing stuff before it’s ready, they deserve all the public pushback they’re getting. But I just don’t think a lawsuit will be successful, unless 2026 comes and they’re still dragging their feet.

 

[Eidorian]

Ouch, the lawyers and disclaimers weren't enough to protect Apple. Not my problem.

 

[MTShipp]

Sadly, to join the suit you’ll have to return your iPhone 16 to get your $9 check as payment.

 

[Davehartley]

I think the main problem that Apple is having with iOS ai is trying to fit it into 8 GB of ram.

 

[rorschach]

Not that Apple isn’t wrong here, but as a practical matter, you should never buy anything based on promises of unreleased future features. Buy everything for what it does on the day you hand over your money.

 

[AppleFan91]

That $3.78 gonna slap in 8 years

 

[iPhoneFan5349]

I did, and I’m quite happy with the feature set thus far. Apple always made it clear it was an iterative development process, that required involvement from developers, and that the plan was for the features to roll out over the coming year. That year isn’t up yet, and software development has always had a +- 50% factor on the timeline anyway, especially for quality-driven projects, not to mention the impact of the huge amounts of additional scope due to the interference by the EU on the product release cycle.

This suit is frivolous at this time. Ask me again 2 years down the road.

This is not true. If it were true then they wouldn’t have had the need to announce the delay.

 

[ArchAndroid]

Off-point, but those were the only Apple ads ever that I truly detested.

What's a computer ?

 

[iPhoneFan5349]

The same ad literally has a disclaimer at the bottom saying “some features and languages will be coming over the next year”. I’m not defending Apple for announcing stuff before it’s ready, they deserve all the public pushback they’re getting. But I just don’t think a lawsuit will be successful, unless 2026 comes and they’re still dragging their feet.

They why they had the need to announce a delay? How can it be a delay then? Apple itself has admitted they didn’t deliver

 

[newyorksole]

it’s like even the actress in the ad knows that Apple Intelligence is a load of **** lol

 

[Korican100]

i literally to the 16 pro max for this. so apple needs to answer for this one