Yeah. An iPhone isnt exciting but that doesn’t mean it’s not enjoyable to use. My car goes from 0 to 60 in 3.5 seconds and that’s not exciting anymore either. To me exciting is the wrong word, but you use any word you want.I don't know what you can do to make a phone exciting, to me they are all boring rectangles with good cameras.
But I don’t find my iPhone boring to use, given that I find it’s a joy to use.