Most schools use Chromebooks until support runs out or they are so physically worn out that they cease to reliably function (trackpads, keyboards, and SSDs failing). After their lives as chromebooks, they get Linux and serve to teach kids coding. Most will hit about 7-8 years of life before being sent to China so some poor kids can remove precious metals from them. Schools don't have a ton of $$$ to spend anyways, private schools notwithstanding, so keeping CBs as long as possible is standard in most Public/Charter schools. Also Apple needs to make them manageable and more durable, as with chromebooks each students account can be individually managed, and MacOS does not have such as user-management and asset-management system. Finally, Retina Screens look nice, but is very expensive to fix. A chromebook screen costs ~$25, and a case assembly with KB and Trackpad costs about the same, and many are spillproof as well. The only real competitor is the base model iPad.