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I’ve never heard about the company but I believe Apple knows what it does. Don’t be worried about subscriptions and Peleton guys. They are probably will be smashed into Apple own training service in some way.
 
Have fun with that at 5AM in the dark when the temperature is -10F
I live near Washington D.C., the weather is usually tolerable with cold weather gear. I also do strength training and cardio inside with video workouts. Worst case I skip a few days of cycling due to bad weather. But it's rarely due to the cold, as I wear layers, and thermal insulation.
 
All of these comments are clearly from people who have never actually used a Peloton.
Definitely. It's great that people can find time to ride real bikes outside, year-round, during the day. Some of us who work all day, have kids, and live in places where it rains a lot, gets dark at 4:30, and has winter... An indoor exercise bike is pretty nice. That said, my work gave us a stipend for health equipment, which I used on a Peloton, and I probably wouldn't have bought it without that, but definitely seeing the benefits. And I didn't realize how much I would enjoy the classes. Without the classes, I'd find it pretty hard to motivate and just sit there and pedal.
 
I love my Peloton bike and the community that it fosters. I bought mine late 2020 and have been an active user, riding 6 days a week. I’ve significantly improved my health and fitness over the past year and a half. Regardless of whether there is a pandemic or not, it’s hard to beat being able to jump on the bike on my schedule, without having to get in the car and drive to a club.

I do think Apple buying Peleton would be a great addition to their Health initiative. It does seem like Apple needs to have some kind of physical product for exercising, to tie their services together better. I hardly use the Health app, haven’t taken any classes because I’m roped in too much with Peloton already, although I do track my health stats through Apple.
I didn't think I would like the classes/connectivity as much as I do. I'm a very competitive person, and trying to not be at the bottom of the rankings provides most of my motivation when I'm on the bike. Plus, being able to take live classes at like 11PM really suits my schedule.
 
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Apple buys talent, not products. Apple would rather do it themselves and feed their ego instead of buying a company for the product.
 
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Fitness exercises indoors I can understand - but a bike indoors? That's really, really boring.

I'd rather buy more weather-proof clothing, TBH.

They should re-design and maybe re-prise it for older people who are too fragile to actually mount a bike but still like and need the exercise.
 
Secondary question, do they even support GymKit? I’m not sure I’ve ever seen a single piece of exercise equipment in the wild that does.
Equipment at my LifeTime Fitness has GymKit on many machines. It's great.
 
I was skeptical about Peloton... but they had a great Black Friday deal this past November and my wife has enjoyed it when she used a friend's Peloton. So, I bought one. And it's actually really nice. The workouts/instructors are really good and the hardware of the bike hasn't been a problem at all.

I also owe a rowing machine and enjoy doing the Apple Fitness+ rowing workouts with Josh. I also do the core workouts and occasional yoga workouts on that platform.

Let's say Apple does buy Peloton (which I don't think they will): Can they connect my Apple Watch to it through a software update to give us access to Health Kit? We didn't get Bike+, which comes with Health Kit access. Can they work Apple Fitness into the Android platform (probably)? Does Apple keep the Peloton name? Lots of questions.

Also, the instructors on Peloton have developed their own brands over the years and command big money. There was an article recently citing that all of these instructors now make more money off social media and have agents to work their contracts with Peloton and other sponsors. Apple would definitely have enough money to pay them if they knew it would bring in more subscribers.
I'd GUESS a software update could add Apple Watch connectivity? Both bikes have bluetooth (bluetooth 4 vs 5 on Bike+ but I doubt that would matter?). I got the Bike+ when it was on sale, and having the Watch integration has been nicer than I thought it would be, and it's very easy to connect. The one downside of the Bike+ from what i can tell- the larger screen makes the screen/handlebar shaft wobble quite a bit when you're pedaling at anything over 90. If I could get a smaller screen and Apple Watch connection, I'd probably prefer that.
 
To everyone bringing up real bikes, that's not the market Peloton was ever after (at least not directly). Anytime someone asks me if they should get a Peloton my first question is if they attend and enjoy spin classes. We got a Peloton pre-COVID, and hadn't ridden an actual bike in a decade or more. Spin was/is our way to stay in cardio shape, and paying to go to the local spin studio was way more than a Peloton + family sub.
 
Secondary question, do they even support GymKit? I’m not sure I’ve ever seen a single piece of exercise equipment in the wild that does.
The Bike+ does support GymKit. The connection is very simple, and it's more useful than I thought it would be when I was debating which bike to get.
 
I also think there is a low chance, and even as an Apple and Peloton user, don't think it's necessarily desirable.

Two things - one, Peloton is only un-profitable now because they got hit with an extremely costly recall right as they took on debt to expand production. Their core business of selling equipment that continues to produce a monthly revenue stream is profitable. Two, it's that last bit that makes Peloton attractive where Beats was not. Beats did not provide an immediate non-hardware revenue stream. Apple bought beats for access to a market that they found desirable.
While the recall may be a reason for the unprofitably, it’s not exactly a reassuring one.

I guess my point is that the attractive non-hardware stream is a service Apple has already invested in getting off the ground.

Beats had just released Beats Music which was going to be its non-hardware revenue stream. The timing of buying them before the release of Apple Music made the transition easier.
 
LOL, I got a kick out of the "armchair CEO" comment; there has long been a very strong inverse relationship on Macrumors between members' business acumen and the confidence/certainty with which they voice their opinions. Dunning-Kruger at work, I suppose.

I agree that there are superficial similarities in the respective business models, but I believe there are important differences that would make Peloton a no-go for Apple. Chief among these is that Peloton's business model, as sleek and novel as it was when it was launched, is largely unprotected. Their hardware is very nice, but I'm not aware that it contains very much proprietary IP and cheaper alternatives abound. Their "software" -- the exclusive streaming content -- is of high quality but fairly easily replicated, as Apple Fitness+ and many others have shown. Today, I see at least 2-3 competitors doing primetime TV advertising of nearly identical services (NordicTrack, Bowflex, etc.). Apple would need to find a way to create a closed ecosystem around Peloton's offering, leveraging their other hardware and services, that would block competition, but I don't see an obvious way for them to do this. I doubt that tight integration with Fitness+ and Apple Watch would be enough.

Surely there's a CEO among us who spends his time on MacRumors. ?

With respect to Peloton be an unprotected business model, could you not say the same for Apple? There are cheaper PC and Android alternative that dominate the market.

Sure, Apple's has a closed system, but all of their products and services can be found or replicated elsewhere on another platform. Many simply choose to go with Apple for the quality, experience and coolness factor.
I think Peloton is the same. It is/was the platform of choice for many middle to upper class individuals because of very much the same reasons.
 
I’m surprised Peloton didn’t fail sooner. Expensive bikes, expensive subscription. You get the same thing with a phone/tablet and any cheap bike/treadmill paired with a subscription to some fitness program, many of which are cheaper than peloton or even free.
Trust me, you really don’t get the same experience with any cheap bike and tablet. Not even close.
 
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Every company that needs a stock bump somehow manages to start a rumor about interest from Apple...
 
Instead of Peloton, I ride my bicycle outside in the fresh air. Much cheaper, and I get good-ole vitamin D!!!!!
You probably don't produce enough VitD. Most UV-B light from the sun is only available between approximately 10am and 4pm. Higher latitudes get essentially zero UV-B for the winter months (and shoulder months). Boston has essentially no UV-B available between November and March. iOS apps like dminder will give daily UV-B sunlight windows for all locales. Clothing, sunscreens, pigmentation, and cloud cover will all subtract from the available UV-B. All in all, getting abundant Vitamin D via supplementation is far more reliable than producing it in your skin.

Fun fact: only a tiny fraction of the general public gets abundant vitamin D. Health outcomes improve when raising
25(OH)D3 levels up to 50ng/mL. Adding Vitamin K2 to your D3 supplementation makes it eminently safe. This new science paper outlines the specifics.
 
I was skeptical about Peloton... but they had a great Black Friday deal this past November and my wife has enjoyed it when she used a friend's Peloton. So, I bought one. And it's actually really nice. The workouts/instructors are really good and the hardware of the bike hasn't been a problem at all.

I also owe a rowing machine and enjoy doing the Apple Fitness+ rowing workouts with Josh. I also do the core workouts and occasional yoga workouts on that platform.

Let's say Apple does buy Peloton (which I don't think they will): Can they connect my Apple Watch to it through a software update to give us access to Health Kit? We didn't get Bike+, which comes with Health Kit access. Can they work Apple Fitness into the Android platform (probably)? Does Apple keep the Peloton name? Lots of questions.

Also, the instructors on Peloton have developed their own brands over the years and command big money. There was an article recently citing that all of these instructors now make more money off social media and have agents to work their contracts with Peloton and other sponsors. Apple would definitely have enough money to pay them if they knew it would bring in more subscribers.

This is what I've always thought about Peloton. It's the printer/ink model. It seems to be the network/service that is premium which people like. Which seems like it can be duplicated/bought-out/replicated just as a service without the upfront cost of a an exercise bike that is more 25 times more expensive than a basic one.
 
Peloton is clearly looking for someone to acquire it. I can't see Apple wanting to buy all of it. Would LuLuLemon or Nike?

Apple would probably love to buy the data and remove the top tier competitor in the at home fitness industry. But Apple don't want to be manufacturing expensive equipment which is not replaced often. Apple Fitness seems hardware agnostic.

It will be interesting to see who purchases the company and the brand but clearly the company seems a mess and it's probably worth very little and definitely not the price it's being sold for.
 
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