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Wake up call how? They're clearly on the verge of a new product cycle across nearly all of their devices, minus iPhones.

Apple has been riding the success of products under Steve Jobs' supervision.

The Apple Watch is really the only new product line. How successful has it been?

I wonder why Apple rescheduled its earnings then announced a new product event for 2 days later. This is a strategy to lessen the significance of its first full-year revenue decline in 15 years.

Why "hello again"? It's because Apple has been missing in action for the past 3 years with its Mac lineup.
 
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Let the bashing begin along with "where are the MacBook Pros" and "if Steve were alive"...
No matter how thin you cut the management of Apple, it is still baloney.

The "if"s work well enough, because it they aren't so much "if"s as certainties. Ex.-

"If Steve Jobs was still alive, Apple wouldn't be hitting this dip." = "The sky is above us."
 
New Macs and the Samsung debacle will help the next quarter's earnings.

However - if the increase isn't dramatic - one would wonder how they would have faired without Samsung's debacle.
 
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Which HW?? The Macs have gone longer than two years, the iPhones are renewed in terms of chips and power every year even if the external design is similar.

Some Macs have gone longer than two years. The Mac Mini and the Mac Pro come to mind.

But the Macbook Pro and the iMac were both updated in 2015.

And those are Apple's bread-n-butter.
 
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I'm not asking for Cook's head, but I do hope shareholders ask him the hard questions.
Like any CEO, he's accountable when things are good and when things take a downturn.

That said, lets's keep things in perspective. 45 BILLION in ONE quarter!...any company would kill for that kind of revenue.
That's an interesting perspective to keep things in considering we're talking about the stock market. $45B is great. When it was $50B a year ago... that 45's not so great. That's the market perspective. No judgement from me, but it is what it is. I agree that Cook has to answer the hard questions. Things have been good for so long that I'm not sure he has the answers though. Pretty sure he has answers that will be sufficient for Apple fans. Investors? That's a whole other kettle of fish.
 
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Apple, you're sitting on a pile of pro users who are just waiting for pro computers - again. Mass markets saturate, pro user markets continue to require pro equipment.
As long as the hardware ceiling is high enough for programming iOS and Apple Watch apps, that's the highest Apple is ever aiming for at this point.
 
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Sooner or later, not innovating anything new and putting out just an updated itterations of old products, will show on your revenue stream. Tim Cook needs to go before he drives whole company back into the pit that Steve Jobs got it out of. I still dont understand why so many people support Tim Cook, the man is no visionairy or a leader, he's a logistics wizard with a mouth full of "magical" and "groundbreaking" words that enabled him to remain at his position for such a long time.
 
Wake up call how? They're clearly on the verge of a new product cycle across nearly all of their devices, minus iPhones.

Because they are a year behind the competition and shoving a load of skylake CPU's into laptops when Kaby Lake is just around the corner won't cut it. Many have simply gotten tired of waiting for Apple to get their act together. 3 years between product updates is simply unacceptable.
 
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I'm kinda not surprised. I mean, I'm starting to feel overwhelmed with the amount of options we have with just mobile devices. I personally wish they'd slow down a bit. But, idk.
 
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Apple has been riding the success of products under Steve Jobs' supervision.

The Apple Watch is really the only new product line. How successful has it been?
Since when does a company need to introduce new product lines to be successful? Apple sticks to a few fields for a reason.

The watch, the one that made $1.5 billion more than Rolex? That has sold more in it's life cycle than the iPhone comparatively? Given it's a less than two year old product, it's done phenomenally well. It's made more money in it's existence than Microsoft's "hit" Surface line did last year....

The problem is armchair analysts that think a major hit for Apple means selling a billion a year, while everyone else is held to a much much lower standard.

http://bgr.com/2016/04/25/apple-watch-sales-2015-2016-vs-iphone/
http://bgr.com/2016/04/26/apple-watch-sales-vs-rolex/
 
There's been no must have product in years to tempt the average cycle upgrader. Keep being tempted by the Watch but cant figure out what it value adds for me to have to charge it every day.

Like many, I'm on two year phone upgrade cycle so next time I will.

They should have updated their Macs yearly. Who would buy 4 year old hardware? WTF? Keep the same look, just bump the specs.

I used to give Apple a lot of m y money. Can't remember when I last actually bought something on impulse I didnt need. My Macs have kept running. iMac is for the first time not getting the new OS as it is too old for it. Guess maybe when it dies I will upgrade. Maybe.

Memory prices have crashed in recent years but Mac memory steps have only become slightly more bearable. Thats a small bonus. But they could easily streamline memory options and prices. Why is the 3G option for an iPad the same high amount as when first introduced? The tech price must have tumbled over that time. It is was closer to a real world value, I might buy an iPad with builtin 3G butgiven the markup I'm happy to tether my phone when I need access.

Still think they should make larger screen iPods. I know "use your phone" but there are times when two devices are handy and prolong battery life.

Let's hope we finally start to see some product roll out the door...
 
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#1 reason for down quarters is that the 6 was incredible pent-up demand for larger phones, which spiked the trendline, which continues to go upwards.

#2 reason for down quarters is that carriers are killing subsidies, so people are holding on to phones longer, closer to 3 years vs. 2 years

Just bought more AAPL yesterday. Who knows if I'll take a hit in the next few months, but the 8 will be a new up cycle, plus it's clear that Apple is getting out ahead of AR/VR, plus I have confidence that they're not in denial about the importance of AI after seeing the recent buying/hiring spree.
 
No surprise. This is what happens when you don't have many products to sell. I know a lot of people who'd like to buy Macs. Way too much focus on image and not enough on products.
 
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Because they are a year behind the competition and shoving a load of skylake CPU's into laptops when Kaby Lake is just around the corner won't cut it. Many have simply gotten tired of waiting for Apple to get their act together. 3 years between product updates is simply unacceptable.
I agree on the Mac Pro line, which I suspect is going to see a MAJOR overhaul along with the Thunderbolt Display in January.


Frankly, I'm incredibly happy with my 2015 13"....so the whining I see tends to be from spec junkies whom I don't really care about.

Patience is a virtue that has been completely lost in this world of consumerism.
 
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