Your snark aside - you've missed business 101. Even if Amazon destroyed all businesses - and then raised prices - another business would come in and undercut them. That's how free enterprise works.
That's not being pollyana or naive. It's called economics.
LOL. OK, I've taken Business 101. And Economics 101, 102, 103... If the markets worked as well as you say, well, we really wouldn't need Anti-Trust, would we.
But seriously, there are a lot of reasons markets become uncompetitive, one of the main being customer switching barriers. Once the customer buys in, it's hard to switch. You know that happened with Windows, right?
Currently Amazon doesn't have switching barriers anything like Windows, but it's large market share gives it the opportunity to create some. Let's try, for example, Kindle. How the heck do they manage to sell that great little devices at such an extremely low cost, huh? I have four of them, for my family, as well as my iPad. Now I want to buy an eBook. Boy, the iBook version looks good, but... it only runs on my iPad. But if I buy my eBook from azaon, it runs on both the Kindle and the iPad. So which would I buy? It will never run on my Kindle, which is a closed device-- and never will, as the whole point of the Kindle is to lock you in to Amazon's eBooks.
I see examples all over the place. Amazon Prime is a whole bundle of services-- the "pull" is cheap, fast shipping, but now you get their streaming services, which make the competitive streaming services an extra cost for the consumer-- I'm already getting one "free", why pay for another? Small business? You want an online retail presence-- Amazon, even if you have your own hosted site. These are just single examples, and none by itself overwhelmingly scary, but it adds up.
Maybe I see things different because I'm in the IT industry, and I'm seeing how Amazon is gobbling up share in IT services and logistics... they seem to be everywhere, andtheir presence is growing. I do not like to see so much concentrated economic power; this is where markets break down.
That's called economics, too; it's in the second half of the book, past the part you read, Sam.
