If Apple had kept the iPhone 5 but knocked off $100 would that be too expensive?
I have said before and will say again -- over time the idea of diversifying the product line is a good idea. having at least two lines makes sense to me. I thin over time they will work to differentiate better.
The c never made sense to me at just a 100 dollar difference.
I agree that price point is the issue. At $299 off contract I would have bought one, maybe two. The current price is laughable.
Precisely!
This is exactly the problem. Most people in the US don't see the actual price of a phone before subsidies. If people saw that nearly half their monthly cell bill went to pay for their phone (plus a lot more), they would not at all be impressed by saving only $100.
Personally, I think it should be law to disclose what is actually paid for hardware over a 2-year contract. I think a lot more people would opt for paying for hardware upfront.
Apple's Executive Boardroom meeting:
"I just don't get it. People want the phone from last year with a few slight improvements way more than they want the phone from last year with a colourful plastic backplate... why is that?!"
Disclaimer: I LOVE the build of the 5C, but it's simply the wrong price for what it is.
This prove it that people are willing to pay for products and the price is not an issue.
If they lower the price of the 5c all they will do is cannibalize 5s sales and lower the overall margin. Better to sell fewer 5c's if the nest result is to push buyers to the 5s.
Why was that? Look and feel, or performance?
Apple's Executive Boardroom meeting:
"I just don't get it. People want the phone from last year with a few slight improvements way more than they want the phone from last year with a colourful plastic backplate... why is that?!"
Disclaimer: I LOVE the build of the 5C, but it's simply the wrong price for what it is.