Apple doesn't need this machine back. It's almost five years old. I doubt they are going to look over the logic board and make some technological discovery of how to make a better MacBook Pro they haven't already documented. The reason they want it back has only to do with control. A product they didn't intend to leave their possession has left it. I imagine once they get it back, it will simply go into storage, an activity sometimes called hoarding. Hoarders feel they can't control their livesthey fear their lifeso they control life by keeping everything and eliminating nothing. By keeping everything, they can assume life must be in there somewhere.
So the question is: what does Apple fear?
They hoard money, they keep secrets, they conflate austere design with austere behavior toward their own employees, many of whom live in anxious states.
I think Apple is afraid of being like everyone else and being like anyone at all. Yes, they are different. But being different isn't just part of Apple's identity, it's instead of Apple's identity. Apple is creative and innovative, yes, but if you look for more, you'll find sterility, discipline, austerity, fear, and ruthlessness.
That emptiness and unwillingness to be entirely human, I believe that is what informs these control issues. When I speak of Apple as a person, I mean the human forces within Apple that create the human culture of Apple. Steve Jobs has chosen to create a public persona devoid of much human-like qualities. He doesn't talk about his family. He doesn't talk about being sick. He did give an inspired Stanford graduation speech when he thought he was on the mend. But I think he likes being as mysterious as the next Apple product. He creates the impression that he has no private life. He is a sterile, android like machine that is right about most things because he isn't publicly involved in matters where it's easy to be wrong--like the matters of life. You don't see him giving interviews like Eric Schmidt. Not that Eric Schmidt talks about his life much, but there is something there, you have to admit. I mean it was newsworthy when Apple executives started Twitter feeds because that would have been thought to be verboten in Apple.
Hide everything. Be nothing except the next product. Perfection through non-engagement. Cleanliness through non-communication. It serves Apple well, I suppose. And it's apparently important enough to Apple to get an almost 5 year old MBP back.
But I've only thought about it for 5 minutes, so I could be wrong.