As a $2 trillion company, Apple should still be doing better. They market themselves as "good for the world", they advertise their products are superior to their competition.. relatively better than others shouldn't cut it. For example, I don't think iPhone users would take too kindly if Apple reduced OS updates from what they have now to just 6 months past what you'd get on Android. Or ditto with modifying their privacy policies to be worse, but "still better than their competition"I suspect Apple still pays superior wages and benefits relative to other retail workers. As they have been for many years.
Still, it's an opportunity for some to whine about Apple being stingy as it helps them to feel good doing so.